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There are times when apologies are needed in business. Sometimes we can say it with good grace – other times a forced reply through gritted teeth is needed. Take a read of Benjamin Ellis on fine form writing about “Making an Apology”. He writes “as a bare minimum I expect A genuine acceptance that what [...]
Sometimes it’s nice to be on the receiving end of some in-bound agency marketing. There’s a nice branding agency we have been following based in Birmingham, UK. They sent us a little slide deck. It had some background slides about the company and some case studies of client work. All very nicely presented. BUT There [...]
Sometimes one thing just seems to turn into a flood of similar complaints. This week it is website fails. Places where statements are made, things are promised and nothing happens or the process is clearly broken. Three examples of website failures Careerzone A helpful site advertising high level marketing and business development jobs. Failure to [...]
A friend is trying to get a job in New Zealand and is using an apparently useful site where a lot of marketing jobs are advertised called CareerZone. It advertises positions, allows you to set parameters including job type, location, salary range etc. So when she re-set her preferences to only receive email alerts from [...]
I am a great fan of the UK B2B Marketing magazine. They have created a strong presence and a great monthly magazine within a couple of years of launch. I am subscribed to a few of their emails (although unsubscribing is an issue) and today received a message asking me “How are you using telemarketing [...]
Image by libraryman via Flickr One of my clients uses Paypoint for its website shop payment processing. Recently they sent over a customer satisfaction survey, which I was going to ignore. But, on discussion with the client, I found that Paypoint had recently sent round a letter to all its customers advising that its base [...]
Image by tonylanciabeta via Flickr BBC's car programme, Top Gear, had a brilliant sequence in which Jeremy Clarkson and James May are sent to a 'London Advertising Agency' to make an advert about the new VW Scirocco Diesel. They arrive at "Goodyear, Stickleback and Bundsen Burner" and meet two execs….. who are they? A bit [...]
There are some cunning things that can be done on web sites relating to information that is positioned 'above' or 'below' the page fold. I got this page up when trying to unsubscribe from email notices Subscription Management We respect your rights and take unsolicited email very seriously. Your request will be completed within seven [...]
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