A friend is trying to get a job in New Zealand and is using an apparently useful site where a lot of marketing jobs are advertised called CareerZone. It advertises positions, allows you to set parameters including job type, location, salary range etc. So when she re-set her preferences to only receive email alerts from [...]
I am a great fan of the UK B2B Marketing magazine. They have created a strong presence and a great monthly magazine within a couple of years of launch. I am subscribed to a few of their emails (although unsubscribing is an issue) and today received a message asking me “How are you using telemarketing [...]
Continue reading about Poorly structured research drives me crazy
Image by libraryman via Flickr One of my clients uses Paypoint for its website shop payment processing. Recently they sent over a customer satisfaction survey, which I was going to ignore. But, on discussion with the client, I found that Paypoint had recently sent round a letter to all its customers advising that its base [...]
Image by tonylanciabeta via Flickr BBC's car programme, Top Gear, had a brilliant sequence in which Jeremy Clarkson and James May are sent to a 'London Advertising Agency' to make an advert about the new VW Scirocco Diesel. They arrive at "Goodyear, Stickleback and Bundsen Burner" and meet two execs….. who are they? A bit [...]
There are some cunning things that can be done on web sites relating to information that is positioned 'above' or 'below' the page fold. I got this page up when trying to unsubscribe from email notices Subscription Management We respect your rights and take unsolicited email very seriously. Your request will be completed within seven [...]
Just submitted a paper to Internet World (submission deadline Dec) and got this reply…. curious for an event in April 2009. Thank you for your submission Rebecca Caroe, we will contact you in October if you have been chosen. Kind Regards The Internet World team Explanations? Bookmark to: Hide Sites $$(‘div.d483′).each( function(e) { [...]
One of my clients just got their very first email newsletter from a supplier. Oh my goodness, it is so DULL. Here's the opening paragraphs Welcome to the first edition of XYZ's Connections e-Newsletter, designed to provide timely information and tools to help your business run more efficiently. The cornerstone of our first issue is [...]
Nice story fron the BBC with a suggestion that readers get involved in desiging the 'mascot' for the Olymnpics. Including how to avoid gaffes like Atlanta and the london logo…. Great idea. Not really social media but definitely community participation…. But I HATE mascots. Why else would people buy a souvenir if there wasnt a [...]
Continue reading about BBC leads social media apps for London 2012
Great page from NMK the New Media Knowledge team who do so much to promote new digital stuff in London. They are re-designing the site and have added a logo “Beta” to each page. If you click on it the link takes you to this page where they list all the good and bad [...]
Continue reading about What to do when your website is in beta
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