Linked In – too much marketing in too short time
I do like Linked In – the service it offers is really helpful and its ability to hoover up all the contacts that I know and put them in a helpful place where I can find contact details of business people I know. BUT its marketing as a major B2B organisation is lacking in clear [...]
By rebecca Wednesday August 24, 2011
How to making a business apology – rights and wrongs
There are times when apologies are needed in business. Sometimes we can say it with good grace – other times a forced reply through gritted teeth is needed. Take a read of Benjamin Ellis on fine form writing about “Making an Apology”. He writes “as a bare minimum I expect A genuine acceptance that what [...]
By rebecca Friday May 6, 2011
Critique: Marketing your Creative Agency
Sometimes it’s nice to be on the receiving end of some in-bound agency marketing. There’s a nice branding agency we have been following based in Birmingham, UK. They sent us a little slide deck. It had some background slides about the company and some case studies of client work. All very nicely presented. BUT There [...]
By rebecca Wednesday April 20, 2011
This week’s frustrating website FAILs
Sometimes one thing just seems to turn into a flood of similar complaints. This week it is website fails. Places where statements are made, things are promised and nothing happens or the process is clearly broken. Three examples of website failures Careerzone A helpful site advertising high level marketing and business development jobs. Failure to [...]
By rebecca Wednesday January 26, 2011