Peter Stromberg

My Internship at Creative Agency Secrets – Peter Strömberg

linkedintwitterPeter Stromberg Internship

Hi, my name is Peter Stromberg and I’m yet another Swedish intern.

For the past 10 weeks, I’ve been working here at CAS to gain experience within my field. It’s been an interesting 2.5 months with a lot of things happening. With the help of Rebecca, Conrado, Jeremy and Tabhitha, I’ve learned a lot about marketing and what it is like to work at a marketing agency.

I’m very grateful that I was able to travel to the other side of the globe and learn about this amazing country and the people here.

What I Have Learned

My time at CAS has been very rewarding, both professionally and personally.  I’ve done a lot of work with websites, using tools to manage and analyze their performance. A big focus has been on search engine optimization (SEO) and creating great content. For this, I’ve used tools such as Woorank, Seoptimer and good ol’ Google Analytics.

Alongside this, we’ve held two successful events called SEO for Growth where attendees were able to learn the basics on how to manage SEO by themselves.

Besides SEO, I’ve gained knowledge about the whole process of obtaining new clients and nurturing existing ones, by using CRM tools, organizing various workshops and supplying them with reports. While working with clients, I’ve managed their social media and their websites, creating content such as writing blog posts and updating web pages. An additional part has also been to send out newsletters and emails to create interest and awareness of a business.

Even though marketing obviously has been a major part of my internship, I’ve learned quite a lot about leadership during my time here. Through receiving and giving instructions, as well as educating, it has become clearer to me what it takes to obtain structure while maintaining good relations. As Tabhitha joined about two weeks before I left, I got to introduce her to the work I’ve been doing and make sure everything is clear. The use of management tools such as “Teamwork” has given me a deeper understanding of what it takes to complete tasks as a team.

Thank you!

I’d like to send out a big thank you to everyone I’ve had the honor to work alongside with. To Rebecca and everyone at Creative Agency Secrets, but also everyone working at 74D France Street South, thank you for making my time here the best!

Now my long legs won’t bother you anymore 😉 – I will miss you all.

Finally, I’m attaching a video of me and my friend, showing what I do back home.


Shotluckan – Äppelpaj from Mikael Jonsson on Vimeo.

Scrabble It Is Marketing

We’re hiring – Marketing Assistant – Digital Marketing

Marketing Assistant specialising in Digital Marketing and Copywriting.

Creative Agency Secrets provides digital marketing services for brands and businesses. We are a leading agency innovating with marketing techniques like social media, community building, direct response and advanced blogging.

Working with us you will learn how to run a website, ecommerce shop, blog, email marketing, database management and social media marketing.

This position is suited to an applicant with 1+ year experience in a similar role who wants to accelerate their learning and move up towards being a Marketing Manager.

An interest in the internet is essential and a marketing, communications, business studies degree is optional. Some prior knowledge of websites, blogs and online marketing is needed. Excellent written communication is required and a writing test in English will be part of the application.

Send your CV and one page describing an event you ran (party, event, gig, trip to the beach etc) what you did to market and promote it. Include a list of the tools and techniques you used, what worked and what didn’t work and the outcomes.

This is a full time job based at our Eden Terrace offices.  Pay is from $40,000 per annum plus 20 days holiday.

Internship

Yes, I can help you get an internship

Creative Agency Secrets helps students get their first jobs in marketing.  It’s incredibly hard to get a job as a junior marketer and so this is part of our social marketing – supporting the next generation.  And as a result, we’ve got a strong track record of delivering valuable learnings to interns and we also have hired many ourselves – the pick of the crop!

I got this email today and so am sharing my answer as a guide to help students get internships for themselves.

Hello.

I am Business Management Student from XXXXXX and looking for internship.

Can you help me to get internship.

Regards

 

Hello YYYYY

Yes, I can help you to get an internship.
I will speak very frankly so these comments are not harsh, but you will only be successful if you apply my advice.
  1. Learn how to write a formal business letter.  Use proper sentences, punctuation and grammar.  Capital letters for your name are important if you want to be taken seriously.
  2. Do some research first on the business you are approaching.  In your letter explain what you would hope to learn from the company and what you think you could contribute to them.  Remember an internship is not one-way.  So can you teach me about how to market to female students from India who are living in Auckland?  Your letter needs to be a sales pitch for YOU.  Read these articles on how to write a cold email
  3. Read these articles from our blog archive about Interns they will help you understand what Creative Agency Secrets teaches its interns.
I look forward to receiving your letter.

Will the student reply?

In parallel with the new business development tuition I give to clients, this email is designed to do two things.  Yes, it gives advice.  But its secondary function is to discourage applicants.
I want the recipient to understand that it will not be easy to get an internship with Creative Agency Secrets – we have high standards and so only the best succeed. Yet if they take our advice, they may be successful.
I do this with new business opportunity spotting – if you want to meet me, I set small hurdles up (like having you fix the meeting, not me) so that only the diligent and persistent will succeed.

My Internship at Creative Agency Secrets – Emelie Tillack

Emelie Tillack InternshipMy name is Emelie and I have been interning with Creative Agency Secrets for the past 2,5 months. I am a Swedish marketing student at Halmstad University and this internship has been a part of my education. It has been great to finally get to work with marketing for real rather than just be reading about it in a textbook. I am happy I got the chance to do my internship here in New Zealand, it has been a fun challenge and I have learned a lot.

What I have learned

During my time here I was lucky to learn many different things within digital marketing. I have learned to work independently and to do research in order to be able to create great content for both Creative Agency Secrets and for our clients. My colleagues have introduced me to a bunch of awesome marketing tools such as; Feedblitz, MailChimp, WooRank, SumoMe, EventBrite, Teamwork, Google Analytics and WordPress just to mention a few. It’s been fun to learn how to use all these tools and see how effective they are when you use them right.

Writing, writing and writing. I have been writing many blog posts and learned the importance of SEO. You have to create great content and you have to make sure your website gets noticed. Because if no one will read your post, then what is the purpose of having all this great content on your website? By improving your SEO, you are more likely to get noticed on the web.

Not to forget, social media has been a big part of my work here. I have been doing social media for some of our clients. It is not always that easy, I have learned it can actually be quite hard. Anyone can get likes, but it gets a lot harder when you want your likes to click through to your website and actually become a customer of yours.

Tack!

I am very grateful for this opportunity and I would like to thank the team for this time together. Rebecca, Jeremy, Laura and Conrado, thank you! Thank you for all your help and all the time you have spent on explaining and teaching me new things. I have learned a lot and it is all thanks to you. I wish you all the best!

Yeeey,
Emelie

My Internship at CAS- James Halpin

James Halpin marketing intern

James Halpin marketing intern

Hi, I’m James Halpin and I’ve been lucky to have an internship at CAS over the past month and boy, has it been a crash course. Being at CAS was my first exposure to the professional working world and it is certainly different to my previous work experience. I’ve had to adapt my skill set to this environment and learn brand new skills. Here are a few of the things I’ve had to improve on.

Independence

There is far less micro-managing in the professional environment which was different to previous jobs I had had. I’ve had to import my independence skills that I had learnt at university and apply them to the real world. Figuring out stuff on my own is difficult but rewarding. It is tempting to take the easy route and do a cheap job of something, but doing something properly with quality is far more rewarding.

Research

Surprisingly to me research was a large part of my internship. Not only from within the company (looking at previous work to decide what to do) but also for software and companies that were new to me. Fortunately for me, there was a wealth of material already on the internet that I was able to call upon when I didn’t understand something. Rebecca also sent me a textbook, Inbound Marketing by Brian Halligan and Dharmesh Sharma. This book tied all the method to the madness. I also could rely on the team here at CAS to explain something if I couldn’t solve it.

Writing Skills

My writing style over the past month has had to change. University is very formal and stringent about their writing criteria, no personal pronouns and certainly no language that could be considered colloquial. The internship has taught me to be more flexible and put a little flare into my writing. This is a list that I’ve added to every time I have received consistent criticism of my writing:

  • Make it more personal.
  • Give sufficient context.
  • Think about your SEO from the start. Pick a keyword and build the article or blog post around that. It’s all about that SEO life.
  • Be more assertive, fewer ‘if’s’ and more ‘you can’. Make my call to actions stronger.

Software

Before I started at CAS I had never used any marketing software. On my first day here I was given the task of learning how to use Google Analytics which is the foundation of CAS and their client Rowperfect. I’ve discovered not using GA or another equivalent would be suicide for an online business. WordPress has also been a revelation to me. Seeing the backend of a website has given me insight into the online world. I’m now able to criticise websites where I know people have been lazy. Equally however, that means for the websites I work on – everything must be on purpose. Formatting is essential, spelling and grammar, even more so.

I would like to thank the all the team at CAS; Rebecca, Jeremy and Laura. Working here has been a complete learning curve and I couldn’t have developed without your guidance. I wish you all luck for 2016! A special thanks to Rebecca for giving me this opportunity and I know it will propel me forward on my career path.

Working with the millennial generation

Rebecca got interviewed on the hugely popular Getting a Grip on Time Podcast with Robyn Pearce last

Getting a Grip Robyn Pearce logo

Getting a Grip Robyn Pearce

week.  The discussion focused on how business owners can adapt to work with the Miliennial generation who are coming into the workforce.

Creative Agency Secrets has an intern programme and so Rebecca has had a lot of experience learning about different expectations, working skills and job satisfaction.

Listen to Getting a Grip on Time Do More with Less – a Win-Win way of working with the millennial generation.

Unless you are living in a cocoon, you’ll probably have young people somewhere in your world. You might be a parent, grandparent, an employer or you work with one or more.  Or you are a Millennial yourself – born in the last decade of the 20th century.

Do Millennials really see themselves as the ‘entitled’ generation or is their way of approaching work a result of the world they find themselves in? Rebecca Caroe of Creative Agency Secrets believes it’s the latter. For example, did you know that 37% of people under 30 are self-employed, many because they can’t find work or don’t want to do the work on offer?  She has a policy of hiring young inexperienced marketing graduates as interns and training them up to begin full-time work (if that’s their choice). She sees this as a form of social entrepreneurship – a form of giving back and/or paying it forward.

Rebecca shares an abundance of practical strategies for young ones preparing for or seeking their first jobs, the employers considering hiring them and even for the institutions who teach them.

You’ll learn:

  • What do employers need to look for
  • How to motivate the young ones
  • How to treat them with fairness
  • How to work with them in flexible and effective ways
  • What Millennials can do to prepare for work opportunities

If we can have sufficient flexibility to tap into the initiative and creativity of this generation of digital natives we have a fabulous opportunity to enhance our companies and our lives, let alone support the people who will one day be running our world.

 

 

Jakob Bjerre Knudsen profile

A Goodbye Letter from the intern

What I learned while working at Creative Agency Secrets

Dear readers,

I write to you today with news that are both exciting and sad. It feels like we have only just met, but I am already leaving. To those of you who do not know me, my name is Jakob Bjerre Knudsen and I have had the pleasure of working as an account executive at Creative Agency Secrets.

In my short time here, I have learned much about online marketing and how to do business in New Zealand. It has been a great experience for me and I am grateful to Rebecca Caroe for giving me the opportunity. I know that there is still much she can teach me, but sadly I must move on before that. An exciting opportunity has presented itself to me in the form of an invitation from a friend. I will be joining her team very soon.

I have learned a lot

As the primary responsible for several clients I have enjoyed a great opportunity to develop my management skills. We have have worked together to execute strategic marketing initiatives and grow sales. The experience has given me invaluable knowledge about the business culture in New Zealand and Australia.

I have also gained skills within:

  • Copywriting is a skill that allows you to make anything interesting for your readers. Rebecca is so good that she can make buying a new spare tyre sound like fun. Under her supervision I have improved my style and learned a lot of technical tricks.
  • Social media is part of any proper online marketing strategy. They offer unrivalled reach and the opportunity to connect directly with customers. At Creative Agency Secrets we help our clients use social media strategically to grow profits.
  • SEO is a skill that any online content creator should possess. If your content is difficult to read for search engine robots, people will never find it. At Creative Agency Secrets we take care to make our posts a good read for both robots and people.
  • Email marketing is one of the most effective tools to bring business to your site. We send offers and news to our subscribers that generate sales and improve the relationship between our clients and their consumers.
  • Google Analytics is a great tool for measuring the behaviour of users of your website. We use Google Analytics to analyse the performance of our content, email campaigns, and the clients website. It allows us to learn and continually improve the online business of our clients.

Thank you

I would like to take this opportunity to thank all the people who have made my time with Creative Agency Secrets so special. To Amanda, Dennis, Jeremy, JD, Rebecca and Theo from the Creative Agency Secrets team. Thank you for your support and all of the friendly curry lunches. It’s been a pleasure working with you.

I would like to thank everyone at the BizDojo. It feels to me like we are all colleagues even if we work in different companies. This place is so full of interesting people, you will always find a good talk over coffee, lunch or your Friday beer (and Jägermeister if you decide to stay).

To you, readers, thank you for your time. I hope you have enjoyed this read and will continue to follow Creative Agency Secrets.

Cheers,

And best of luck to you all.

Jakob Knudsen

My internship at Creative Agency Secrets – by Amanda Wikström

Amanda WikströmMy name is Amanda Wikström and I’m a marketing student from Sweden. I have had the pleasure to work with Rebecca and the Creative Agency Secrets team for the last two and a half months. My internship has been a part of my education to get “real” marketing experience and the opportunity to test my knowledge in real life.

I feel that I have learned a lot, more the last few months at CAS than during the past three years in the University!  The University has taught me the theory of marketing and economics but here at Creative Agency Secrets I have had the opportunity to experience how a marketing agency is working in real life.

What I have learnt at Creative Agency Secrets

  • Blogging – I have been written my own blog about my internship. But the major blogging experience have I earned by coordinate clients blog calendars, I have written, researched, read, scheduled and planned for upcoming blog posts. I have learned how to create interesting content and how to use SEO to get it noticed by readers.
  • Social media – I have learned the importance with keeping up with social media and how and when to publish posts. I have also learned the theory behind the social media and how you can coordinate and connect your different social media channels with each other.
  • Google Analytics – I have learned how keeping track of your analytics can increase your business and help you develop new opportunities for the future. By tracking the traffic on your website you can take advantage of your market situation and change your behaviour on the website to suit your customers’ needs.
  • Client meetings – I have handled clients of my own, which has been scary, but at the same time very fun and educating. I have learned how important it is to always plan and be prepared for meetings. To get the opportunity to handle the clients by myself has giving me a lot more confidence and I have enjoyed it a lot.
  • New Marketing tools – I have been introduced to a bunch of great marketing tools that I have started to learn more about. I have learned how to set up accounts for clients and how to run them. The major marketing tools I used were WordPress, Mailchimp, FeedBlitz, Google Analytics and Teamwork to name a few.
  • The Importance of Researching – I have got experience and knowledge on how to research effectively and the importance of always be up to date on the latest research.
  • Website development – I have been introduced to different website CMSs and learned the basics about how to run them, upload content and link between different pages. As well as use SEO to get the website noticed.
  • Email marketing – I have learned the basics with e-mail marketing, what to think about when writing and sending e-mails to customers, how to set up accounts and create email templates.
  • Graphic design – From my colleague Theo Martin I have learned the basics of editing photos and text that can be used in blogs and on social media.

A Big Thanks!

I want to thank all the wonderful people in the Creative Agency Secret team  whom I had have the pleasure to meet. But I’ll like to send a special thanks to Rebecca who has been a great teacher/mentor and a huge inspiration!

Now I’m going back to Sweden for my graduation and hopefully find a marketing job that is as interesting and fun as this experience has been. I’ll wish the team at Creative Agency Secrets and the BizDojo all the best of luck in the future, lovely to meet you all!

Cheers,

Amanda Wikström

 

 

 

Working With Creative Agency Secrets – A Goodbye Letter From Theo Martin

Theo ProfileAfter two great years, I’ve learnt more applicable skills and industry knowledge here at Creative Agency Secrets than all my time studying marketing put together. Rebecca has been a brilliant guide and I can’t thank her enough for helping me build my marketing skills to set me up for greater endeavours in the future. As of Friday this week (the day this post goes live!) I’ll have left the Creative Agency Secrets team to follow my dreams down in Wellington.

Creative Agency Secrets is a marketing agency at the cutting edge of marketing that sees employees using a wide array of marketing skills for a wide variety of clients from big to small, owner managed to corporate enterprises.

What I’ve learnt at Creative Agency Secrets

  • How to run, manage, and write content for blogs. Particularly in WordPress.
  • Creating and building effective landing pages.
  • Using and perfecting WordPress websites at an intermediate to advanced level.
  • Writing effective copy for a multitude of different campaigns, projects, brands and personas.
  • Advanced email marketing including building templates, crafting newsletters and email blasts, managing email campaigns and understanding multiple email platforms.
  • Quick set-up, understanding and use of multiple marketing tools and platforms as they appear.
  • Advanced social media establishment and management skills.

One thing that sets Creative Agency Secrets apart as a work environment for me is the opportunity to expand unique skills that you bring to the agency. Rebecca recognises those skills and builds marketing opportunities around them to better support her clients, which in turn help you develop them…

Unique personal skills I’ve had the opportunity to grow at Creative Agency Secrets

  • Improved researching.
  • Advanced digital and real world marketing.
  • Event coordination and management.
  • Broadcasting/ podcasting.
  • Graphic design.

I’ll miss working here!

My time here has eased me into a fun and vibrant working culture that puts emphasis on quality and hard work. I couldn’t have wished for a fish work experience and Rebecca has taken such good care of me. She’s also brilliant at picking team members so I’ve had the pleasure of working alongside a fun and loving team every step of the way (special mention to Jonathan Lewis!!).

I wish all the best for the future of Creative Agency Secrets!

Theo Martin, previous Account Manager

Want to find Theo again? Then email the Leaping-Tiger team! Or connect with Theodore Martin on Linked In.