We are members of the Open Rights Group, ORG and their really helpful newsletter gives updates on the lobbying work they do to preserve and promote your rights in the digital age. For a £5 monthly subscription, you can support their excellent work – from which we all benefit. Here’s an extract from their recent [...]
Pretty websites count for squat online – you need inbound leads and new business prospects for your sales team. Read this letter we recently sent declining a new business opportunity. Thanks for giving us the opportunity to bid for your website redesign. I am sure the guys in the Philippines are really cost-effective and their [...]
Following our newsletter on Monday and the nice stream of comments about Reverse IP mapping from readers, we decided to add an interview to the series on IP Mapping. Brewster Barclay is MD of Clickstream Clickstream is all about B2B – we aim for hosting companies and large enterprises as target markets for our software. [...]
We are running a series of posts on the most exciting B2B business development tool to appear this year – reverse IP mapping. Post 1; post 2. There are two providers – LeadsExplorer.com and Trovus.co.uk [and since starting to write this series of posts, Prospect Vision has been introduced to us]. Trovus has the more [...]
In learning more about the two companies that sell reverse IP mapping, and experiencing their sales management, we found their sales pitch quite different – a lesson in B2B sales by itself. Sales pitches Leads Explorer lets you install the code and has online tutorials for self-help. Trovus insists on a sales demo online or [...]
Yesterday we wrote about how excited we are about reverse IP mapping. This is the second post in a series that explains what it is, shows screen shots and does a brief product appraisal. More on Monday. What the tech looks like Using the raw data of IP addresses and registered WHOIS companies the technology [...]
One of the great ‘black holes’ of B2B marketing is the data list of suspects. Organisations who are not yet known to us but who are researching our products and services. Our heritage in database marketing for B2B works really well once we have a company or individual’s contact details – as an industry we [...]
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