As marketers we are well known for our planning skills- and nothing helps more when preparing for an event than making lists. Lots and lots of lists. Events can potentially be one of your largest marketing spends throughout the year, so when making such a big investment it is key to be organised and prepared. [...]
Robin from PromoManagers writes about the ultimate agency nightmare client. His firm acquired the business but the client doesn’t listen to the agency advice. The relationship has been going downhil. But they are stuck because the agency needs the income but they also recognise this client won’t ever be a huge success with the campaigns they run [...]
Do you struggle with objections or sometimes find that objections you never expected or planned for pop up and cost you sales? Well you’ll be glad to hear that there is an effective way to quickly become skilled at handling “any” objection whether you’ve heard it before or not. So how’s it done? Simple, all [...]
Peter Eckert, projekt202 Chris Bernard, Microsoft Kevin Flatt – Tribal DBB [agency of the year] Brooke Nonberg – Pixel Garrick Schmitt -Avenue A Razorfish [I came because this session is supposed to be about the intersection of the traditional agency and the new online agency and how they and clients transition]. PE – if you [...]
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