Event marketing: Make a list & check it twice
As marketers we are well known for our planning skills- and nothing helps more when preparing for an event than making lists. Lots and lots of lists. Events can potentially be one of your largest marketing spends throughout the year, so when making such a big investment it is key to be organised and prepared. [...]
By spring Friday February 10, 2012
Firing clients – a nightmare scenario
Robin from PromoManagers writes about the ultimate agency nightmare client. His firm acquired the business but the client doesn’t listen to the agency advice. The relationship has been going downhil. But they are stuck because the agency needs the income but they also recognise this client won’t ever be a huge success with the campaigns they run [...]
By rebecca Friday October 14, 2011
Guest Post: Paul Foley on Handling Objections – Part Two
Do you struggle with objections or sometimes find that objections you never expected or planned for pop up and cost you sales? Well you’ll be glad to hear that there is an effective way to quickly become skilled at handling “any” objection whether you’ve heard it before or not. So how’s it done? Simple, all [...]
By rebecca Monday December 20, 2010
Advice on misinterpreted messaging
Peter Bregman writes on the HBR blog about the importance of correct interpretation of communications – the message versus the “package” [or medium IMV]. Helpfully he gives four steps to follow which will help you to make the best of poor communication situations: 1. Notice. Anytime you feel a negative emotion about something said or [...]
By rebecca Friday December 3, 2010