There was a once a time when global brands selected their marketing and advertising departments on their creative ability and trained them in the philosophy of business. The most successful staff members were the ones with the most unique ideas which would push their brand to success. This last sentence is still true these days, [...]
An introduction is the very best way of getting a meeting or speaking to a new business prospect company. Thanks to Alex Krupp I checked out a new service called Go Hachi. It uses your existing connections on social media sites, to suggest the best person to connect you to your target. Read our slide [...]
There are times when your site is offline, being updated or upgraded. A holding page helps out by telling visitors that you’re temporarily away and when to expect access to your company website again. There are good an bad examples – here’s a good one. One question, what does Csquared actually do? Challenge: Can you [...]
Sometimes it’s nice to be on the receiving end of some in-bound agency marketing. There’s a nice branding agency we have been following based in Birmingham, UK. They sent us a little slide deck. It had some background slides about the company and some case studies of client work. All very nicely presented. BUT There [...]
A guest post by Stephen Greensted. Cynicism, Duplicity and Institutional Incompetence In my last post, I looked at thirty reasons for advertising agencies not winning an account when they thought they were ahead. I could easily have added another seventy reasons. But it’s not always the agency’s fault. Clients are just as likely to mess up [...]
We don’t often promote events but this one looks like a goodie – Demand Generation is a skill that many business find hard to translate from offline to online. And since many marketing activities are now online – this needs to be learned and applied to your business, mine and our clients’. // A BrightTALK [...]
How much do marketers and their agencies need to know about technology. Code is now on a par with content. Allison Mooney, head of trends and Insights, Marketing Google Ben Malbon, Director of Strategy, Creative Lab Google Matt Galligan, SimpleGeo Rob Rasmussen, Tribal DDB Rick Webb, The Barbarian Group #agileagency How much do marketers and [...]
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