Make an App for that: Mobile strategies for Retailers, cheat-sheet summary
The Altimeter Group has published a research paper detailing the state of mobile marketing apps for retailers. It’s all available on Slideshare via Jeremiah Owyang’s feed. Recommend you pass this onto your retail clients. Summary of findings The Creative Agency Secrets team has written a summary cheat-sheet below, if you don’t have time to read [...]
By rebecca Wednesday February 8, 2012
4 Golden Questions for your customer surveys
Getting reliable answers from your customer research is important – but getting short cuts by asking the right quesions is more than half the battle. We got a great set of four questions in the mail today. 4 Questions for customer insight Why did you (sign up to our mailing list)? What made you nearly [...]
By rebecca Monday January 9, 2012
Name checking tool for social media sites
Awesome, lovely superb…. just finding which social media sites exist today is hard but having to chase round and research available ‘names’ on each one for a new client – time consuming. Thank heavens for the wonderful people at NameChk.com They do the grunt for you. Now all I need is to go register the [...]
By rebecca Tuesday November 1, 2011
The Anatomy of an Agency
An awesome fun-poke at the advertising industry from the Canadian geniuses behind the big orange slide blog from Grip Limited. Take a read and weep! But before I lose your attention to the fun, check out their blog rationale / objective. Think I might copy this…. Our big hairy goal? To be the best 5-minutes [...]
By rebecca Monday October 31, 2011