rebecca on October 19th, 2009

Help is needed:
Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry.
I’d like to give them a decent informational talk with a bit of humour thrown in.
Here’s the brief.
You may remember we met back in the Spring and amongst other things I mentioned that I may run a [...]

Continue reading about Giant Disconnects of Today – job titles versus reality

rebecca on October 14th, 2009

One of the nicest things about the web 2.0 world is the expectation that sharing and collaboration are more important than protectionism and corporate isolationism.  Opensource software development led the way twenty years ago and has blossomed so that global corporations like Sun Microsystems have both opensource (i.e. free) software as well as paid-for software [...]

Continue reading about How to create, share, collaborate and solve problems

rebecca on January 22nd, 2009

Out of my usual curiosity, I checked the Firefox SEO tabs for a client's news feed recently.

here's what came up 

#1 | PR: 4 |  Google Cache Date: Jan 20 2009 |  Traffic Value: 3 |  Age: 12-2002 |  del.icio.us: – |  del.icio.us Page Bookmarks: – |  Diggs: 0 |  Digg's Popular Stories: 0 |  Stumbleupon: [...]

Continue reading about SEO information needed

Dick Stroud of consultancy 20Plus30

5 things all digital agencies should know about aging
1 – when working for a client consider whether their product is age- neutral or not.  Sites tend to get optimised for a younger age group.
2 – Age is not a good proxy for behaviour.  The default is we are all age-neutral until [...]

Continue reading about MNK event on “coming of Age” marketing to older people

The marvelous British Olympic Association has launched its Beijing website….. and boy oh boy, it has ALL the features that were cool in 2006 and NONE of the community uptake.
A list of handy functionality and features:
    * Home page with latest news – very up to date but every 'news' item is published by [...]

Continue reading about British Olympic Association misses a major trick (or seven!)

rebecca on December 20th, 2007

Continue reading about Questions as you plan 2008

rebecca on November 30th, 2007

Continue reading about Digital – new or old?

rebecca on November 23rd, 2007

Continue reading about Campaigns are DEAD – subsitute ‘conversations’

rebecca on November 9th, 2007

Continue reading about Winning more pitches – come and hear how

rebecca on October 24th, 2007

Continue reading about The marketing industry is BAD at marketing itself