The Anatomy of an Agency
An awesome fun-poke at the advertising industry from the Canadian geniuses behind the big orange slide blog from Grip Limited. Take a read and weep! But before I lose your attention to the fun, check out their blog rationale / objective. Think I might copy this…. Our big hairy goal? To be the best 5-minutes [...]
By rebecca Monday October 31, 2011
Is the future of advertising Paid Owned Earned?
Nick Burcher is a super star… but I didn’t know that when I first met him. We had coffee together and he gave me very early advice on setting up this blog and since then I’ve followed his work. Nick’s latest views are about the integration of advertising, marketing and social media in the context [...]
By rebecca Tuesday June 21, 2011
5 Simple Steps to Market and Sell your E-book
we share the secrets of marketing that we use for our own clients.
By spring Friday June 17, 2011
Do marketing yourself or hire an agency?
How big does your company need to be before you use marketing professionals? For brands who are growing and becoming profitable there comes a time when you choose to professionalise your marketing. Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]
By rebecca Tuesday May 31, 2011