Social Media Conference 2016

Get early bird tickets for the Social Media Conference 2016

Do you want to learn about Social Media to CONNECT, ENGAGE AND GROW?

Then join fellow Business Owners, Social Media peeps and other amazing people who have already registered for the Social Media Conference 2016.

Accelerate your learning of:

+ Social Media Strategy
+ Developing content that will rock your Brand
+ Using live video to project your presence
+ Networking and building online communities
+ Using Google apps to grow your business
+ Using social media to Sell to an International Market like China and the USA
+ How to sell to the new generation of Millennials
+ Combining Webinars and social media for added sales results

With table topics on:

+ Snapchat
+ Instagram
+ Facebook Business
+ Facebook Advertising
+ LinkedIn
+ Outsourcing
+ Pinterest
+ Blogging
+ Podcasting
+ YouTube
+ Facebook Live
+ and much more

If you want to grow your Business using Social Media then this is the place to be.

The Speakers

  • Amanda Jordan from Google
  • Tom Walter form Tumblr flying in from Australia
  • Robert C Stern flying in from the USA and known as the King of Live Video
  • Pauline Stockhausen - Speaker at the Social Media Marketing World in San Diego
  • Natalie Cutler Welsh and Wanita Z Fourie - bringing fabulous information from the Social Media Marketing World in San Diego. Both have been on TV, radio and newspapers
  • Andrew Baird – Digital Marketing and Business Growth Guru
  • Simon Young - creating magic in International Markets.

Networking

Fabulous opportunities to network. People have made significant business connections during the conference and friendships which extend beyond professional contexts.

Audience

Solopreneurs, small and medium size business owners, and people working in social media roles either within corporates or externally, community managers, bloggers, podcasters and anyone wanting to expand their knowledge and understanding of social media.

EARLY BIRD SALES END JULY 31. Book your ticket today for $560.00 which includes GST, full buffet style lunch for both days, refreshments, access to recordings of the conference speakers, prizes and much more.

Because the audience is geared towards the small/medium size business, payment plans are available. You can see the selection of plans here.

There's a large contingent of International Business Owners booking and people from all over New Zealand. The seating is limited and is selling fast. Don't miss out.

Conference wrap up

The BEST conference wrap-ups engage

Just been to a conference and got sent the self-congratulatory showreel wrap up of vox-pops from speakers and attendees.  2 minutes of my life wasted.

Take a contrast for Conferenz and Spark’s CIO summit – a slide deck which has real insights and learnings which I can take away as a non-attendee.

The only thing they’re missing is a sign-up form to encourage me to ask for more information and an invite for next year’s event……

To be fair, they had a show reel too…. so not yet a perfect performance!

Grow Your Online Marketing Programme with Audience Industries

Grow Your Online Marketing Programme with Audience Industries

Grow Your Online Marketing Programme with Audience Industries

Let’s get serious about your online marketing programme

Do you want to make your business work? Of course you do. So get serious about your success and let’s talk about what it’s really going to take for your online marketing programme to get you the numbers you want from your website.

Audience Industries is coming to New Zealand for a second year in a row and these two international experts from the US, Dan Morris and Rachel Martin, want to sit down with you and show you what you need to know to operate your business online and make it successful.

A sneak peek of what you’ll take away from the courses: Escape Velocity

Do you know how much you make per visitor? Per pageview? How much should you really be spending on your online marketing efforts? You’ll get the tools you need to find out and take action to make your online business pump out the numbers you want to see. Set your goals and learn from Dan and Rachel just how to achieve them with Escape Velocity.

Sound like you? This is just one of four courses in the curriculum for the Audience Industries NZ tour. You want to grow your online marketing programme? This is it. Sign up for Escape Velocity in Auckland for April 29th and learn how to tighten up your goals and really reach them.

What else can you look forward to in the 2016 Audience Industries NZ tour?

  • Auckland, April 29th – Escape Velocity Curriculum

  • Auckland, May 1st – Sequoia Curriculum

  • Dunedin, May 3rd half day – Sequoia Curriculum

  • Dunedin, May 4th half day – Circles Curriculum

  • Wellington, May 5thSequoia Curriculum

  • Wellington, May 6thCircles Curriculum

  • Auckland, May 9th – Circles Curriculum

  • Auckland, May 10th – Clusters Curriculum

Click through to read about each course in depth including the curriculum.

If you’re ready for Escape Velocity, book now and ready yourself for an event that will take you straight to the heart of the 5 key metrics you need to know as a business to operate successfully online.

How do you know that your business website is performing?

Business websites are no longer a ‘set-and-forget’ business asset. Any website which you haven’t touched for months or years is depreciating faster than melting ice cream in summer. It is not helping your business.

The race to perform on Google was thought to be an un-winnable chase for small businesses who don’t have huge marketing promotion budgets.

That is no longer true.

All businesses run on Key Performance Indicators and so today I am going to run through a few important measurements that you can use to see if your website is performing well.

Going Web Mobile

The first one – and the most important is mobility. Google has announced that it will be including mobile-friendliness as part of its algorithm from 21st April.
Test your website here 

If your website fails the test – get in touch with your developers and build a mobile friendly website.

Machine readers for key words

The second one is a quick test to see how a “machine” reads the words on your website. We all know Google, Bing and Yahoo are search engines. What we forget is that engines aren’t human. When machines read web pages they find different emphases than we humans do.

Here’s a test you can do – take the words from your website home page and paste them into the Open Calais Viewer  Click ‘submit’ and then they tell you which words and phrases a machine thinks are important in what you’ve written. If those words are not the most important key words for your website – re-write them until they align.

Clever humans have written another machine reader which also shows sentiment analysis – what subtle messages are communicated using the tone of voice and context of your home page texts. Take the same words and paste them into Alchemi API Language . The keywords tab on the left is colour coded to show positive (green), negative (red) and neutral (grey) sentiment. The size of the squares shows the perceived importance of each phrase.

Expert copywriting for the web combines both human and machine reading – it’s very worthwhile getting these right.  Creative Agency Secrets are copywriting experts.

If you can write clearly about what you do, show off pictures and short articles and work with social media, email marketing and old-fashioned direct mail then your business can stand out.

Get local

Did you know that Google, as the premier search engine, is getting increasingly local? You do not have to compete with a huge national firm who does the same thing as you. It’s easy now just to set your search horizon to the local geography that you serve.

Let me prove it to you. Open up a search engine (Google, Yahoo Search or Bing) and search for “Your business name” and “Your suburb”. Do you show up? Probably yes.

Now change the search to “Your business type/profession” and “Your suburb”. Same answers? Or not?

Narrowing the search terms you show up for allows local businesses to shine as beacons to the local prospective customers they want to work with. And for New Zealand business owners, this is a godsend. Google’s Webmaster Tools are free supports that allow you to register your physical location with them so you can include a Google Map with a red pin at your location. Then customers can easily find your premises and load directions into their mobile phone maps for driving directions.

The hard part of web marketing

There was always going to be a “BUT” in this article…. well here it is.

You cannot get the search results you want with a static website that hasn’t been updated or changed for months.

This means that business owners need to learn how to rub and maintain their websites, just like driving a car – this means acquiring a knowledge of how to present your business to its best advantage, how to show off your skills, how to find the right audience and encourage them to come to your website – not just once but over and over.

In short, you need to learn how to Drive Your Website.

We are running training during May 2015 in 5 cities in NZ to teach you how to do this.  Blogging Concentrated NZ starts on May 1st in Auckland and ends in Christchurch on May 9th.

Are you the CEO of your business website?

Yes I’m asking you if you drive business success from your website?

Is someone in charge of making your firm’s website successful?  Making the websitedeliver business goals?  It doesn’t matter if you’re self-employed or work for a giant corporation, if you have a website we will teach you how to drive proactive success with Blogging Concentrated education.

Announcing the Blogging Concentrated New Zealand Tour

Running to five dates, we are bringing the US founders of Blogging Concentrated, Dan Morris and Rachel Martin, to NZ so we can get ahead learning how to become the CEO of our websites and drive business success.

Five dates, Four Cities, Two Leaders and One YOU.

Join us in Auckland on May 1, May 3; Wellington on May 6th; Nelson on May 7th and Christchurch on May 9th for the best, practical website marketing execution training available.

What will I learn?

Websites are the modern marketer’s best tool to build new revenue streams and grow audience engagement.  This training comes from the leading edge of best practice with two international practitioners sharing their up to date knowledge.

Learn specific techniques that will deliver outcomes including:

  • Audience engagement with clusters marketing
  • Persuasion and action techniques
  • How to tell a story
  • Using data dashboards to improve conversions
  • The copywriting words that create engagement
  • How to use custom sidebars to optimise your adverts
  • A YouTube strategy to keep viewers on your videos
  • And more….
Watch the 4 minute video Dan and Rachel recorded about the NZ sessions 
Everything taught in the sessions is based on real-world learning and used daily in Dan and Rachel’s own business websites.  They know these techniques work.
You will be learning practical solutions from knowledgeable technicians.

Blogging Concentrated Testimonials

“I think you are going to revolutionize the way I write posts – the Adsense lecture was phenomenal. We will be contacting you with more specific questions e.g. How on earth do we get the CPM per post spreadsheet – and everything else, once we decompress what we’ve learned.”  R Miller

“You know when you go to a conference and you sit through sessions that simply regurgitate stuff you already know?  Yeah, I hate that, which is why I’m so excited about being at Blogging Concentrated Atlanta, Dan R Morris and Rachel Martin have put together a ton of original content that is not just informative but actionable.  When they come to your town you should definitely sign up and go.”  Simon Salt

“Stay in front of your audience was worth the price of the conference ticket! Wow!” Penny Woodin Rogers

“@DanRMorris 16 minutes in and mind exploding with actions already!” Amie Flowerday

“Hi Dan,  Just wanted to say thank you so much for all the valuable information you and Rachel gave us this weekend.  You can not put any price on what we learned, and I am forever in debt to you both!”  Emily Luscombe

Want to pay less for the event?

The Blogging Concentrated business has 2 parts – training events and BC Prime, a subscriber community who buy training and advice by monthly subscription.  If you’re curious about the depth of knowledge these guys bring to training events – read the BC Prime page – note the huge quantity of 2014 Release Archives – impressive, eh?  6 – 10 new pieces of educational content per month…

Choose BC Prime when you book your ticket and pay less – but GET MORE.

Ready to become the CEO of your website?
Join us by booking your ticket

button register

There are two prices, one for BC Prime members and one for the public.
Avoid limp education, buzz phrases and marketing hype.  Concentrate on workable, practical solutions that you can implement immediately on your website.
You know where to come!

 

How to Set up and Host Live Webinars

We run a monthly podcast for one of our clients which has become fairly popular in it’s respective industry. This is a relatively new ability we’ve learned and as with everything we do, we’re happy to help others learn to do it as well.

To be clear, when we say webinars or podcasts we mean live audio and video feeds (much like radio if it had view-able PowerPoint slides!) which are broadcast over the internet for everyone to view. We record these broadcasts as we do them and give that recording to viewers afterwards and post them on YouTube or SoundCloud.

Create you own webinar

Very recently we got a tweet from a sports coach wanting to start holding webinars and we answered. We arranged a Skype chat, walked them through the programs and techniques we used and introduced them to other possible solutions we found along our journey of developing a quality podcast.  Here’s a summary of our advice.

Our process

We use a combination of the program xSplit and the website UStream:

  • xSplit – recording a webcam or a computer screen is a simple process today, but controlling that recording is an entirely different thing. The FREE program xSplit provides users with multiple “scenes” which operate like a powerpoint presentation. Each “scene” is like a slide in powerpoint and can be customised with images, live screenshots, webcams and more. It also takes audio directly from your computer and microphone, if one is attached. The program can broadcast to multiple sources and can directly record to your computer as a separate option for making videos. While it is only Windows OS compatible (so no support for Mac computers) it provides a lot of flexibility and control to the user.

  • UStream – when you are broadcasting you need a destination and a place for that broadcast to be viewed by others. We use our paid account on UStream with ads removed to broadcast our live viewing. UStream gives us a way to communicate with our viewers as well via a text based chat beside the video as it plays.

This set up makes it easy for viewers to watch as we just need to send them the link to our UStream account while we take care of the broadcasting and content. With other solutions you may need to download programs, make accounts or have to send attendees passwords. We have tested some of those solutions and for a wide audience and age range they proved too hard and presented barriers to attendance.

Other solutions you could use

Many of these solutions add a level of difficulty for either us or our viewers to join a webinar that we broadcast. However they may suit your needs better than they suit ours:

  • Google Hangouts – the Hangouts system created by Google is amazing. It allows you to broadcast your computer screen or your web camera to a live stream (then instant recording) on YouTube. For others to view directly they can watch from YouTube. If you’d like to chat to viewers however they would have to join your Hangout and thus disrupts many of your functions. You would have to mute each attendee if you want to talk and then you could communicate with them via text chat. It works but is cumbersome in it’s design. On the other hand it is a free solution without ads and  is simple for basic internet users to learn.

  • Downloadable webinar technologies – there are meeting simulators that can be used effectively to run webinars such as GoToWebinar or Anymeeting. These solutions are often paid, require you and your attendees to download a program and are designed primarily for corporate use. They will take some training to use (especially for your viewers) but the technology is great. If you’re a businessman looking to run online meetings or training sessions this solution is a great way to go. [only problem with Citrix GoToWebinar solution is the meeting invite does not adjust timezone to the recipient’s calendar]

Now that you’ve got access to the tools, you can start exploring the world of broadcasting and build yourself a webinar! If you’re less technical, or would like to put all of your effort into the quality of the webinar, we’d be happy to take the broadcasting task off your hands. Contact us for more details on these technologies or for a quote on what it would take for us to set up and run your webinar.

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Online event PR – how to do it on a small budget

We’re working for a lovely creative client, Global Culture, who design t shirts and gifts with a New Zealand “kiwi humor” twist.

Global Culture NZ World Star Wars Day t shirt designs

Their designer, Russell came up with some fun Star Wars designs and we suggested promoting them around the May 4th, World Star Wars Day event.  [May the Fourth Be With You – in case you didn’t get the oblique reference.]

Here’s how we did it

  1. Create landing page on our website
  2. Amend Facebook to include a new page header; start liking and commenting on Star Wars associated sites
  3. Run a competition using the Wildfire app to promote winning free t shirts
  4. Tweet a competition to win free t shirts
  5. Set up Google Alerts for Star Wars Day and using these leads, comment on other people’s blogs and news items back to our site

The stats go up to 2nd May – so there was more to come.

During the process we found a great blog post we found from UPrinting – Entrepreneurial lessons from Star Wars.   Worthy of your time for a quick read.

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5 Tips on how to beat a video conferencing interview

Interviews are always a nervous ordeal but more often than not a well-prepared candidate will always rise above the rest of the pack and successfully take the job. That said, many candidates make the mistake of preparing for a video conference interview in the same way as a face to face interview which can leave an interviewer unimpressed. Here are my top 5 tips to help you beat a video conferencing interview:

1. Remove all distractions

If your video conferencing interview is taking place at your home then make sure you deal with any possible interruptions before the interview. If Fido has a tendency to barge into the room every now and again I am sure he wouldn’t mind playing in the garage for a while until the interview is over. Similarly, if you have kids who tend to be quite loud, it will make you and your interviewer lose concentration as well as making you look much less professional. Get hold of a babysitter or have them spend the day at your parents or friends. Whatever you do, just try to be home alone when the interview takes place.

2. Look at the camera

Just about every interview guru will tell you to make regular eye contact with your interview and a video conferencing interview is no different. This can catch out many interviewees since it is a common habit to look at the computer monitor instead of the actual camera. The camera is transmitting the picture and therefore if you don’t look at the camera it will look like you are looking away from the interviewer thus giving the impression that you are not interested in the interview. If you find this particularly difficult to do then try putting a picture behind your camera which will make it feel like you are talking to an actual person when you are looking at the camera.

3. Proper grooming

When doing a video conferencing interview it is easy to forget that you are being interviewed for a potential job offer. You may be at home but that does not mean that you can take part in the interview in your favourite carrot fit jeans with a T-shirt that has some a funny comment on it. Make sure you dress like you would if you were participating in a face to face interview as it will make you look more professional as well as making you feel more confident.

4. Set the scene

When carrying out a face to face interview, you go to the interviewer which means that the interviewer will make his decision based on you and you alone but on a video conferencing interview, the interviewer will be able to see you and your room, therefore, your room should also give a professional feel. I am not saying that you should completely redecorate but make sure all dirt has been cleaned and the room looks well organised. In addition to this, temporarily remove any posters which may embarrass you during the interview although sensible pictures and paintings can help create a more sophisticated atmosphere. This will help to give a positive first impression and will start the interview on a good note.

5. Practice makes perfect

Rehearsing your answers to popular interview questions as well as general interview techniques is essential for a successful interview but a video conferencing interview brings with it its own challenges and therefore more factors need to be added to the mix when rehearsing. You will need to get into the habit of talking out loud when nobody else is in the room so set up your own video conference system prior to the interview and ask your friend to interview you. After the interview ask your friend to give you some feedback.