Pay-with-a-tweet: helpful content marketing tool

Are you a business that gives away your content free (as we do)?

Pay With a Tweet

Want to get some reciprocal publicity from your work?

Take a look at Pay with a Tweet from the creative folks at Innovative Thunder

We got a free download e book from Naked Marketing Manifesto

They got promoted using our twitter account

Symbiosis and ‘payback’ all in one!

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Infographics used for business development

Former client, Ctrl-Shift, is a strategy consultancy focusing on personal data and its use online.

They realised that the landscape of personal data availability online has changed hugely in a very short time and despite hysterical outcries about Facebook privacy settings, it is an important area that both brands and consumers should be knowledgable about.

Their concept of “personal data stores” is a really interesting concept that is being built out – imagine you, the consumer, setting the ‘terms and conditions’ for a brand to access your personal information?

It’s called Vendor Relationship Management read more here and here.

But see their great Personal Data infographic published in full with a brief snapshot below showing the 2012 situation…it describes the landscape for legislation, technology, entrepreneurs, corporates and consumers and looks forward in scenarios for each to 2017.

Ctrl-Shift the Personal Data Landscape future

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Name checking tool for social media sites

Awesome, lovely superb…. just finding which social media sites exist today is hard but having to chase round and research available ‘names’ on each one for a new client – time consuming.
Thank heavens for the wonderful people at NameChk.com

They do the grunt for you.

Now all I need is to go register the name…. there’s a handy text download file option that gives you the URL you could get for each one.

Just don’t expect me to know what they all do!

NameCheck social media name availability

Good practice: A website holding page

Following on from yesterday’s post about delays publishing a new company website – take a look at this one:

What I like about it is

  1. it sets a deadline (the counter is clocking down all the time)
  2. it still says what the company does – USP – so the holding page continues to sell the brand
  3. contact details are still there
  4. there’s an invitation to subscribe to notifications about the re-launch

Does your brand demand a launch date that can’t be changed?

Website holding page for BrandGlue

Cold email introduction – copy this campaign

Want to use cold emails as part of your customer acquisition?  We get dozens of approaches by digital media agencies usually picked up by our clients’ spam filters.

Today we’re publishing one of the better ones as a crib for you to copy for your own use if you want to buy email lists and try to start working cold call emails for your B2B brand.

Here’s the copy

Subject: Oneupweb would like to work with you

Cold Email example text

What do you think?

A short, neat message.  Starts with reassurance – do what you’ve always done.  But we all know how that sentence ends…. “and you’ll get what you’ve always got.”

Nice use of the word “earn” in the second sentence – they are going to work for you to gain trust.  I like that.

The words for the services list are all hotlinks with custom tracking codes – good practice to see where your campaign is working.  I clicked on the link and it took me to a standard page… no special landing site after the page had rendered using the tracking code.

Bullet points

A neat filtering tool is used here.  By quoting fees or likely media costs for services, they filter out any brands who can’t afford to pay $2,000 per month for Search Marketing or $15k for social media campaigns.

Be attracted by the big names they’ve worked for but be put off by the fees = you are not my target customer.

Interesting that it came in to my private email address.  It’s a dot com so maybe the list buyer figured I must be in USA and it’s a long-registered domain (2001 approx) and short so again, it maybe didn’t filter me out for being a person not a business.

Call to action

A question as a call to action is a subtle approach.  Do I think next week is a good time to talk?

Enough time to get into my diary and a question that can be easily answered.  Interestingly, no easy-call buttons for direct line phone numbers added here.  Wonder why?

Footer has company contact information and the usual range of social media links plus an unsubscribe.

What happens next?

We sent a reply – will let you know what happens next.

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