Spark ideas, develop strategies, and add value to your brand while joining New Zealand’s leading marketers at the annual NZ Marketing Summit. Listen to our own CEO, Rebecca Caroe, in her session on “Strengthening the brand-agency partnership – how to work with an expert (when you aren’t one)”.
Attend Four International Keynotes
Brigitte Slattery (Head of Marketing – Lifestyle Group @ Foxtel Australia)
Nick Lanzafame (Head of Strategic Insights & Analytics @ Buzzfeed)
Charlotte Dewhurst (Global Marketing Direct @ Les Mills International)
Col Kennedy (General Manager – Brand & Customer Experience @ Country Road)
Explore Three Programming Tracks
Digital & Social
Brand & Content
Tech & Experiential
Along with the 20+ speakers featured, the Marketing Summit offers a choice of two full-day workshops. “The Content Workshop” and “Brand Building Blocks 2.0” will be held the following day on September 22nd.
Join and connect with 300+ fellow industry professionals in generating and exchanging insights to fuel brand development. You can register before 5pm on August 25th and secure early bird pricing.
http://creativeagencysecrets.com/wp-content/uploads/2017/08/NZ-Marketing-Summit-2017.png11081432Antoinettehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgAntoinette2017-08-16 16:16:582017-08-23 15:11:42Foster Innovation at the NZ Marketing Summit 2017
This September, the Social Media Conference is happening again! We are big fans of the content, even more so this year because our very own Rebecca Caroe is a speaker!
Are you looking to use Social Media to benefit your business but just don’t know how?
Social Media isn’t just for kids these days. In fact, it’s one of the biggest platforms for a business to market in today’s environment. Whether it be Business to Consumer or Business to Business, the Social Media Conference 2017 provides insights on how to utilise these skills to your business benefit.
Expand your knowledge in this field through New Zealand’s biggest Social Media conference hosted by The Online Business Academy for its fourth year.
Rebecca Caroe (CEO of Creative Agency Secrets)
Marketing experts from all over the world come together to talk about their experiences with Social Media, how it helped them in their business ventures and how it can help you market to a larger audience through Social Media.
Wanita Z (Founder of the Online Business Academy)
John Kapos “Chocolate Johnny” (Chocolatier to Marketing Mogul)
Andrew Baird (Business Coach)
Our very own Rebecca Caroe on “The Art of Pre-suasion: Content, Keywords and Social.”
Omni channel Experience
Social Selling through Social Media
How to run Live Events
Be Seen, Heard and Found Online
Build and networking your brand through Social Media Outlets
Win your customers through Social Media
Deal with the difficult customers online
And much more
Seize the opportunity to network with business owners from all over the country and develop connections for your business. Gain information that can assist with expanding your business through Social Media platforms and understand how Social Media aids with keeping up to date with the evolving business world. If you’re serious about expanding your business, you wouldn’t want to miss Social Media Conference 2017.
September 15th and 16th 2017
8:00am – 5:00 pm
Use the code “REBECCA” at the checkout to get a $250 discount!
http://creativeagencysecrets.com/wp-content/uploads/2017/07/social-media-conference-2017.png6561502Anagha Sridharhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgAnagha Sridhar2017-07-20 15:35:492017-08-25 16:39:31Become Social Media Savvy with the Social Media Conference 2017
What does it take to generate leads for your business?
Search Engine Optimisation (SEO) is about making search engines like Google and Bing show your website in the first positions of the results page. With more businesses utilising digital channels for business, it’s necessary to invest in your SEO strategy to remain competitive. If your audience can’t immediately find you online, you are severely inhibiting both growth and profitability.
“SEO isn’t the icing on the cake, it’s baked in from the start.” – Brian Clark, CEO of Copyblogger
On Thursday 25th of May, you can learn the skills needed to generate leads for your business through SEO in less than two hours. You will learn how SEO sits in the broader context of your marketing and brand building. This will help to increase the visibility of your website, all through simple tips and tricks that you will learn over breakfast.
Creative Agency Secrets and ColabNZ host this FREE training breakfast to demystify SEO and show what you need to know about modern SEO that works for your business.
In this seminar you will learn:
Why 99% of Websites Fail – your site’s ranking potential
How to Build Stronger Website SEO – the balance between design and SEO
Link Building Today: the Dos and Don’ts – quality, relevance, trust and authority
How to Manage Your Brand’s Reputation and Reviews – from content to credibility to conversion
How to Feed Your Optimised Website – the tools you need to dominate
What previous attendees had to say:
“I was wanting to go to get educated and was interested to hear how the Google algorithms have changed over time and what they’re doing now. Building stronger websites and optimising them stands out as something new for me.”
http://creativeagencysecrets.com/wp-content/uploads/2017/04/SEO-for-Growth-FB-event.png295784Conrado Langerhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgConrado Langer2017-04-27 13:19:122017-05-01 09:56:25SEO for Growth: Unleash the Potential of Your Website
Most of New Zealand’s businesses are local. Knowing how to get known locally is an important skill. Today we’re showing you our latest tips for local marketing success. Better still, they’re all things you can do yourself – today.
Ready for your local marketing quick-fix?
Local marketing is absolutely essential nowadays whether its a neighbourhood, a city or a country. Few of your customers are in social media looking for your locally supplied services. Having robust local marketing tactics is essential. The key is to get value from both online and offline marketing spend and the cross-overs are increasingly beneficial when focused on local marketing.
Rebecca Caroe shows you 8 tactics for local marketing success. Take a look at the list, and for more details, check out Rebecca’s full presentation below.
8 Tactics For Local Marketing Success
1. Google My Business
You can control how Google represents you by looking at 4 aspects of your site: words, pictures, videos, and maps. Go to business.google.com to edit the information. This is great for verifying addresses, changing and maintaining information when you move and much more. Today, since a vast majority the local searches are happening on mobile, it’s important to keep the information up to date. In fact, we did an experiment of where our ads were viewed and found that an overwhelming majority of our advertising was viewed on mobile devices (see video below – timestamp 21:06).
2. Key Words
Use efficient local keywords. Google is well known but supports its own objectives. Select an independent keyword tool. Also ensure that the city, town, or suburb are all included in the meta data.
3. Directory Listings
Online directories are underappreciated and do matter. Get yourself listed in both general and niche directories. Write a standard one sentence or paragraph and send it in to all of them. Don’t know where to start? We have you covered with our comprehensive list of directories.
4. Google Alerts
Google can give you alerts for key search phrases. Sign up to get them. Good phrases to sign up for are your business name, key staff members, competitors, and new business opportunities. This is a great way to contact prospects, build a mailing list and much more.
Business associations are an invaluable way of meting local businesses. Through this, you will be able to network, give talks, send out promotions, and even get a mailing list.
6. Networking Events
The reason for this is similar to the previous point; you can grow your local network giving you greater and more diverse business opportunities. Consider both general and niche events. The video below has many websites to find these events locally such as Eventbrite and Meetup.com. A good idea is to have a post-event process for picking up contacts. The handy “Card-In-The-Pocket Trick” works every time. Simply put the business cards of contacts you do want to follow up with in your right pocket and in your left pocket, put the others.
We all need to know who’s worthy of our trust and testimonials are a great way to do it. Make sure you have a testimonial page on your website. Set up a process to get testimonials regularly and make sure the most recent ones are on the top. And be sure to link it back to a client’s website. Keep a long and a short version. The short version can go on the website page for easy readability, and put the long version in a blog post that you can link to on the site.
8. Local Advertising
The traditional methods still work and are great for brand building and product/service promotion. Google Adwords, Google AdSense, Yellow Pages, Facebook, and LinkedIn are all great places to do this.
Want more? How much more?
If you want to learn the secrets to compound growth for your business, get private coaching advice. Bespoke for your unique situation and with a 100% refund guarantee if you’re not satisfied. No risk!
http://creativeagencysecrets.com/wp-content/uploads/2016/09/marketing-strategies-grow-scale-local-business.jpg341845Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2016-09-27 13:39:592018-06-27 15:59:038 Marketing Strategies To Grow And Scale A Local Business
Finding a new client can be challenging. Nowadays many prospects look online before getting in touch by email or phone. Without a good website, you are losing sales. Do you know how to test the effectiveness of your website?
To help businesses figure out the best solutions to this, the Grey Lynn Business Association is hosting the seminar “How to get your business website bringing in leads and enquiries” on Friday, June 10th, from 7 am to 9 am. Rebecca Caroe, Founder & CEO of Creative Agency Secrets will be the speaker and give both a quick understanding of the effectiveness of websites and some cheap / free ways to improve it.
This talk is part of the Winter Wake Up Workshop Series, a month and a half long programme focused on business development. The seminars will be every Friday morning at the Grey Lynn Community Centre.
http://creativeagencysecrets.com/wp-content/uploads/2016/06/grey-lynn-business-association-seminar.jpg341845Conrado Langerhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgConrado Langer2016-06-01 12:20:542016-06-01 12:20:54How to get your business website bringing in leads and enquiries
Announcing the Audience Industries New Zealand Tour
Creative Agency Secrets is proud to be collaborating with Audience Industries for the second year running! Together with founders Dan Morris and Rachel Martin we’ll be running an 8 date tour, making stops in Auckland, Dunedin and Wellington, learning how to drive online business success.
Learn how to grow revenue with your best tool: YOUR website!
Find out how to build new revenue streams and grow audience engagement with your website with the leading edge of best practice with these two leading practitioners. Here’s a taste of what’s in store for you when you attend Audience Industries:
Audience engagement with community marketing
Persuasion and action techniques
How to tell a story (that people WANT to read)
Using data dashboards to improve conversions
The copywriting words that create engagement
How to use custom sidebars to optimise your adverts
A YouTube strategy to keep viewers on your videos
Get past using buzz phrases and marketing hype! You’ll learn practical solutions that you can use immediately.
We know these techniques work, and you will learn the practical solutions directly from expert, knowledgeable technicians. Don’t believe us? Look at just a couple of the testimonials we captured from last year’s attendees:
Rachel and Dan have a really lovely style and they have ‘been there and done that’ so they are talking from experience. They’re constantly tweaking their own approach and there is an emphasis on practical application. I found them very generous with their information. No holding back.
They were genuinely concerned about the group getting the information and being able to use it. They wanted everyone to succeed and it’s unusual to find that in presenters.
They want the whole sector to grow. Very personable, nice and the information was extremely useful and It was easy into put into practice.
We’re offering single-day tickets, or get a SPECIAL for two dates in one city.
Don’t miss out on the Audience Industries New Zealand Tour! Dan and Rachel will teach you the tools so you will become the CEO of your website.
http://creativeagencysecrets.com/wp-content/uploads/2016/03/Audience-Industries-Creative-Agency-Secrets-2016.jpg200500Laura Hollarhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgLaura Hollar2016-03-10 10:00:002016-04-01 15:25:36Audience Industries New Zealand Tour