Learn How to Growth Hack your Website in May

Learn How to Growth Hack your Website in May

What it means to Growth Hack.

Growth Hacking is a new phrase meaning to aggressively make a step-change in business success.  It’s not just a cute phrase, there are specific techniques which can make significant improvements to website success.

You define success and we’ll teach you how to make it happen.

What is your #1 marketing and sales problem?

Get the answers about how you can growth hack your web success with USA experts Dan Morris and Rachel Martin during May 2016.

Face to face consult or small group workshops.

Email [email protected] with your #1 marketing and sales problem.

Rachel Martin website GrowthHacking expert

Rachel Martin website GrowthHacking expert

 

 

Know your audience better with Audience Industries Circles

Know your audience better with Audience Industries Circles

How well do you really know your audience?

Do you know what their interests are, what they want and need? Sure, we’d like to think it’s all about us and our brand. But there are strategies to reach your audience in a way that will get them engaged in you and your brand that goes beyond the surface of what you think they want from you. There are tried and true ways for you to know your audience better.

What’s your common denominator?

Find out what you have in common with your audience so you can be the brand that they trust. Engage them to keep them coming back to you. If you’re a marketing communication manager, in public relations, an agency marketer or have done the Audience Industries Sequoia curriculum, you should understand what to do, how and when you need to to make sure your audience comes back to you… every time.

Get to know your audience better with Audience Industries Circles

Audience Industries is coming to a town near you in May and are bringing Circles with them. Really good news for you. The course is broken up into 7 modules that will help you to really get to know your audience. Audience Industries wants to show you how to bring your audience to you, over and over again. Keep them coming back by speaking their language, learning their paths and optimize your ads to deliver maximum value for your site. Because we know, it’s all about the money.

Here’s what’s in store for you if you sign up for Circles:

  • Module 1: Learn what your audience has in common with you
  • Module 2: Be the brand/business that your audience trusts
  • Module 3: Find out what your audience wants and needs
  • Module 4: Break down the elements of compelling stories and apply them to YOUR story
  • Module 5: Understand what makes your audience take actions on your site and use the information for good
  • Module 6: Get the strategies that create likes, clicks, shares… real engagement on your social media channels
  • Module 7: What you should know before you optimize your ads

Sound like something your business needs?

We thought it might. That’s why founders Dan Morris and Rachel Martin are bringing Audience Industries to New Zealand for the second time. The Circles curriculum is coming to these big NZ cities this May, so book your tickets now while there’s still time:

It’s not just the Circles curriculum that’s coming to town.

If you think the Circles curriculum is good… you’re right! But Audience Industries has 3 other curricula that we think you should take a look at, too, to help you grow your business in an online world. Read more about the Audience Industries NZ Tour from Creative Agency Secrets to see just what else you can learn from Dan and Rachel. Don’t waste any more time wondering how to grow you business revenue online! Book your tickets for a city near you now.

Audience Industries Will Help You Drive Revenue Online

Audience Industries Will Help You Drive Revenue Online

Are you new to digital communications, work in marketing or as a web admin? Good. You’ll want to hear this:

Your online activities for your business can significantly monetize your audience!

Maybe you knew this already but, if you’re here, you may need a little help getting to that point. Lucky you, we have just the thing! The Audience Industries NZ tour is coming to town!

How Audience Industries Will Help You Drive Revenue Online

The Audience Industries program is made up of 4 separate curricula, which together cover everything you need to know about increasing your online profitability.

Let’s focus on the most widely applicable course, the Sequoia curriculum. With 6 modules and 4-8 hours of your time, learn how to turn around your online efforts in simple ways that will make a huge difference to your business.

  1. Learn your audience’s ladder of value, where they came from and when they’ll be ready for you.
  2. Keep the audience coming back for more with pro marketing.
  3. Build the ultimate audience with every word you write.
  4. Stand out so your audience can find you.
  5. Find out how to get your audience from each of your social media platforms to you.
  6. Don’t sell yourself short. Your knowledge is worth a lot more. Start to understand pricing, format and what to expect in the future.

Intrigued?

I thought you might be. When it comes to your business, what you’ll take away from the Sequoia course will be invaluable. There’s no question.

Dan Morris and Rachel Martin

Founders of Audience Industries and your online marketing gurus for the tour, will be arriving on our shores in May to share their marketing expertise with us.  Are you in or near Auckland, Dunedin, or Wellington? If so, read more about the tour and book your spot now while the going is still good!

If you want to improve your online revenue for your business, don’t let this tour pass you up. Book now and take the first step towards maximising the potential of your website.

New discovery regarding Google PageRank

Why Google PageRank may differ

The other day we noticed that one of our client’s Google PageRank suddenly dropped. The reason we noticed that was because we did a search on CheckPageRank to see how their website matched up. With a quick search on the Google FAQ page we found out that the reason to the major drop was that Google PageRank only updates a few times a year, and on that particular occasion something must have happened (such as their tracking code going haywire).

What is Google PageRank?

In short words, it is a tool that calculates the importance of a webpage based on things like how many links the webpage has pointing back to the page. PageRank is the number that Google assign to the website and the websites with higher PageRank numbers are more likely to end up on the top of Google search results. The rank is scored our of 10, with 1 being the lowest and 10 being reserved for the likes of Google, Facebook and YouTube.

Updating Your PageRank

With some further research we found out that you can automate updating of your website’s Google PageRank by adding a Google PageRank Button/Icon to it. These add-ins are more trustworthy and frequently updated than relying on Google PageRank alone to find and rate you..

How do I apply for the Google PageRank Button/Icon

You can easily get the Google PageRank Button/Icon here and insert it into you website. If you’re just looking to see your current PageRank though you can enter your website domain name in the white box and click generate, with the details appearing below.

We did a quick search on how our website is ranked and you can see the result: 

 

CAS PageRank

 

 

 

 

Trying Out Twitter’s Promoted Tweets

We had a go at using Twitter’s “Promoted Tweets” service to advertise our upcoming marketing event on Facebook Ads Vs. Google Adwords, and found some pretty interesting results.

How It Works

Promoted Tweets on Twitter appear at the top of timelines for users matching a profile description you define…

promoted tweets

What We Did

With a $50 budget set, we drafted up a single Promoted Tweet with a link going straight to our event registration page. The Tweet read:

cas twitter ad

Then we targeted the campaign to 4 specific locations within New Zealand and Australia along with setting particular marketing and business interests. You can also add ‘sample twitter accounts’ which the campaign models targeting from (pretty neat!).

How It Went

First, the campaign statistics:

  • $48 spent.
  • 10k impressions made.
  • 84 interactions reported (82 clicks on the ad, 1 reply to the ad, 1 follow from the ad).
  • 13 clicks recorded on the goo.gl link used.

So how did we feel about it? Overall, it wasn’t a wildly successful campaign, but then again neither was our budget. We got 13 clicks recorded on the link we used and since we launched the campaign we gained an additional 10 attendees (granted this was during our mailing campaign as well). It appears that the campaign made a ripple of interaction and engagement but in the end you may want a bigger budget to really hit your mark.

If indeed we did get 10 attendees from this campaign, and we then get a single client out of this free event, we will have made our money back and then some.

 

 

The blue icon opposite are part of our 8-Step New Business Development Methodology.  

Click each icon to find more blog articles on the topic – educate yourself in modern marketing.

4 Profile raising icon

Christmas Campaigns That Shine

Christmas campaigns may seem like a gimmick, but they work. That’s because it’s a time of year where people are looking to buy and as a result, customers are far more communicative.

Hellmann’s Christmas Advert

Look reactionary by planning early

Planning early has many benefits. For example, you don’t want to get a campaign stopped behind bureaucratic doors and miss your chance to launch it at the best of times. If your campaigns are pre-approved you won’t miss those good opportunities to launch them when they come by.

Nothing says “viral campaign” like a relevant one that comes out as soon as a meme starts. Start planning your campaigns early, and plan multiple variations for different situations. Then all you need to do is keep your finger on the pulse throughout the run-up to Christmas period and unleash your chosen campaign when the best opportunity arises.

Here’re a few campaign ideas:

  • Relevant product promos – promo your 2015 calendar when advent calendars start getting popular.
  • “Still time to buy” reminders – customers often rush for purchases just 1 week before Christmas, so a little timely reminder can go a long way.
  • Discount codes & free delivery – while most common of Christmas campaigns, a time-liimited discount campaign is often short and sweet enough to catch more attention.
  • Extended returns period  – take the “giving mood” approach and develop a relationship with your customers.

One things for sure, each campaign must decide on a clear goal. Review previous campaigns, check their strengths and weaknesses, then carefully plan out how you’ll support your campaign goals through action.

Focus on increasing dialogue with customers (not necessarily hard sales)

Christmas is a great time to develop customer relationships as well as just push sales. Use the increase of inbox opens and social media interactions to build your email lists and get more in touch with your customers. Outside of capturing emails you could also push feedback forms and surveys to capture behavioural data which can improve all your 2015 campaigns as well.

You could:

  • Simply wish Merry Christmas via email or pop-up box.
  • Run social media competitions that require email opt-ins, but instantly give a discount when a customer enters.
  • Re-engage with past buyers by offering them something special for doing business with you again.
  • Have fun and test out marketing platforms you wouldn’t normally use, potentially opening your exposure up to a whole new crowd.

Offer something DIFFERENT

Make an impact and stand out from the crowd by doing something different. Implementing a wishlist on your website (EXTRA: can use data for targeted mailing!), personalising your promotions and running some exciting social media competitions are a few ways to have your company look both professional, and interested in its customers.

The question you need to ask yourself now is – “what’s the best Christmas campaign for my business”?

7 steps for creating your Christmas marketing campaigns

STEP 1: Collect and assess behavioural data from past campaigns.

This should be as straight forward as going into a database and looking through campaign statistics. If you’re not doing this already, a simple excel spreadsheet and recording past campaign data should be your next course of action!

STEP 2: Think of 5 opportunities/ circumstances for sending campaigns.

These opportunities should be periods around Christmas (start of advent calendars, last week before Christmas, etc). Try to find opportunities that can easily be related to what you offer as a company.

STEP 3: Write up these campaigns.

Carefully plan out each campaign with action lists and then make sure you’ve got the content ready to go for each action.

STEP 4: Schedule campaigns that can be scheduled.

If your campaign is time dependent, schedule it and make an alert to remind you when it goes out. Once it is live, you should still have to take action (such as sharing your campaign via social media), so have that ready.

STEP 5: Create daily Google Alerts for topics that the remaining campaigns can react to.

If you’ve created some reactionary campaigns for the holidays, make sure you’ve got ways of identifying when they can best be activated. We use Google Alerts to track conversations so that we can react to them, and it’s a great way for looking for that perfect campaign launch opportunity.

STEP 7: Recap on all campaigns (analytics and assessment).

Once is all said and done, sit down and have a good look at the results of each campaign and how they went. This is very important as it will help you create more successful campaigns for the future!

 

Looking for fresh ideas and assistance on your Christmas marketing?

Drop us an email and we’ll be happy to brainstorm ideas for you!

Write your new business development year plan with us

What’s the best way to market my business to get more paying customers?

The answer, is a new business development plan.  That’s a month by month chart of activities.  It includes proactive marketing that builds up your business profile which leads to enquiries which become sales.  It’s a continuous cycle.

Join us for in a business development workshop to write your own plan.  

This workshop is for business owners and managers who are responsible for finding new clients and growing revenues.  It will show you the practical, tried and tested techniques that the Creative Agency Secrets team uses for its clients.

Eventbrite - Write your new business development year plan with Creative Agency Secrets

You will learn:

  1. How to create a unique company profile.
  2. A check list of marketing activities .
  3. New business pipeline analysis and tracking template.
  4. What you need to do to get better known in your industry.
  5. Learn relationship building for getting and keeping long term clients.
  6. How to spot opportunities for new business sales.
  7. The business process that delivers leads.
  8. What to measure to track progress.

And it is all compiled into a unique 12 month plan for your business.

“I thought it was great, enlightening and thoroughly enjoyed the ideas. I also appreciated all the little things that can be done and those things that don’t take money but have a big impact. It was great and I thoroughly would recommend it to all business owners looking to expand business online.Julie Soboil, co-owner, Hushamok

The business session with you was very good – reinforced my thinking but was given expert and very helpful and thoughtful information for me to digest.Dr. Helen Mitchell, Managing Director, Anti-Aging World

Each attendee will take home a high level plan for their business – planned through the year with month by month activities.

You will walk out at the end of the day (29th of August) with a plan lasting twelve months, bespoke to the needs of your business.  These plans work – we use them all the time for our clients – so the method is tried, tested and very adaptable to YOUR business needs.

This is your chance to get top flight advice without the price.

Be Quick – there’s a BONUS OFFER for early bird subscribers on the event page.  We are very much looking forward to welcoming you.

Kickstart your business for biz dev success with Creative Agency Secrets 

Google Analytics Logo

Google Analytics Keyword Workaround

Google Analytics Workaround Keyword MenuWith more people opting for anonymous website browsing it is becoming increasingly harder to see how users find your site – in particular, which keywords they searched with.

Inside your Google Analytics you can see which search terms prospects are using to find your website by going to Acquisition -> Keywords -> Organic in the left sidebar menu.

With the rise of anonymous browsing, Google Analytics can no longer provide useful and therefore accurate keyword search data. You’ll more than likely see the majority of your keyword searches is “(Not provided)”.

This situation is getting worse month by month as we track the analytics for our website.

By following these steps, we can show you a workaround which will remove the dreaded “Not Provided” data and give you greater insight into how visitors are finding your site. Best of all, this workaround will also show you what keyword searches you are appearing in but not getting traffic from.

Google Analytics Keyword List

The Workaround For Keyword Searches

Although not a perfect replacement, Creative Agency Secrets has found a work-around which can give you a good indication of what search words and phrases your website is showing up for and which are drawing visitors.

It involves Google Webmaster Tools – You have to set this up for your website if you haven’t already.

Set up and Verify yourself and your website in Webmaster Tools – generally the easiest way is to do this with your analytics account. If this fails, Google helpfully provide short how-to’s on the other methods of verification.

Remember your site must be using the asynchronous tracking code.

Google Webmaster Tools Verification

Select the Google Analytics radio button (which can be found under the “Alternate methods” tab) and click Verify.

Now navigate to Search Traffic in the sidebar menu and select Search Queries.

Scroll down below the graph you will see a list of Queries used and the Impressions.  The main benefit of this data is you can see the Average Position your site has in search listings for each one (far right column).

We are going to show you how to send this data to your Google Analytics account but it’s worth noting that there is more accuracy in this screen as Google Analytics rounds the numbers.

Google Webmaster Tools Keywords List

Link Google Analytics To Webmaster Tools

Now re-open Google Analytics and browse to your website dashboard.

In the side menu go to Acquisition -> Search Engine Optimization -> Queries.  You will get a message advising you to enable Webmaster Tools (see screenshot below).

Set Up Google Webmaster Tools

Click the button to Set up Webmaster Tools Data sharing at the top of the page.

Leave all the settings it displays as default although you can change the fields if some are incorrect e.g. Industry Category.  At the bottom of the page the sub-heading Webmaster Tools Settings click the Edit hyperlink.

Google Webmaster Tools Data Sharing Set Up

This will bring up a list of site(s) and associated Analytics web properties.  Choose your site on the left radio button and Save.

Click OK to Add association in the next window.

Select Site To Add Link Webmaster Tools

View The Data

You’ll be directed to the Admin screen. Click Reporting in the top menu to return to GA and again go to Acquisition -> Search Engine Optimization -> Queries.

You should now see a summary graph and below it the list of keyword queries , impressions, clicks and average position of your website.

For everyday use, we find the Google Analytics summary data is fine.  But for non-rounded data, go into the Google Webmaster Tools display to get the full picture.

Note that data is normally 2 days behind on these searches compared to other metrics in Google Analytics.

WARNING: Chartered Accountant Magazine is Changing

chartered accountants information We were shocked to hear that a professional NZ accounting magazine is stopping its print edition and going digital only has combined with its Australian counterpart. The Institute of Chartered Accountants Australia (ICAA) and the New Zealand Institute of Chartered Accountants are joining forces and as a result will be moving their regular publication “Charter Magazine” to digital only a new brand known as the “Acuity” magazine.


Additions by Andy Mclean, Publisher of Acuity magazine:

1) Contrary to what your article says, we are continuing to publish our member magazine in print.

2) Our new trans-Tasman magazine is not called Charter – it is called Acuity.

I think where you have got confused is that – having joined forces with NZICA – we have decided to stop producing Charter magazine and replace it with a brand new trans-Tasman magazine named Acuity. But there is no intention to stop printing magazines for our members. Hard copy magazines are still very popular with our members.

Just to clarify – Charter magazine had existed in print, online and as a tablet app for the past two years. Acuity will also exist in print, online and as a tablet app. There is no change in channels for our member magazine; it’s business as usual.


So what does this mean for accounting in the Australasian region? What does it say about future practices and success factors? We believe it says that accounting could benefit from going digital in a broad manner. Digital gives easier access to articles because they can be read on handheld devices as well as being found through online search. We’re hoping that, by making an accounting magazine available primarily online, it will help accounting firms visit the online space more and get familiar with it so to start using it in their own firm’s marketing. The move to digital for print magazines opens up other questions.

Is your newsletter digital?

If you’re thinking of moving your newsletter to digital, you’ll want to answer these questions first:

  • Will the newsletter/ magazine be readable from a mobile device (in terms of both the file being sent and the amount of content on such small screens)?
  • Does it fall in line with your firm’s practices and customers?
  • Do subscribers get email notifications when a new edition is published?

If you have a printed newsletter and want to move it to digital, answer the questions above or even get in touch with us to help you out.

Read RSS on Kindle

If you’re looking at building a blog for the website of your accounting firm, you’ll be pleased to hear that Amazon Kindle now allows Kindle editions of blog posts as well! They build directly from RSS feeds, so you’ve got another way to keep your blog readers up to date. The digital space is certainly moving in directions that accommodate marketing which are ready for any and all accounting firms to use and enhance their reach to prospects. Let us know how you feel about the change to digital for Charter Magazine, and what your Accounting firm is doing to become digitally enabled.

 

Need accountancy marketing help?

Creative Agency Secrets are experts in accountancy firm marketing.  We can tutor you and teach you what to do if you want to do the marketing yourself.  Or we can do the firm’s marketing for you.

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