Her talents have persuaded BOTH Facebook and Google to share the platform to enable you to learn faster. (Believe me, these guys normally don’t ‘play together’, this is a huge achievement.)
Who should attend
Predominantly for solopreneurs, small and medium business owners, and people working on social media roles either within corporates or externally. Although the conference is aimed towards small to medium business, we believe that the same rules apply across all businesses. Everything online is scalable depending on size.
This conference is for you if you are wanting to use social media and online marketing to maximise your business online.
Get a discount – just for you
Creative Agency Secrets clients can get a special discount of $200 use the coupon code SMCONNZ15
Our Speakers are
Annah Stretton, known for growing her small business into a fashion franchise,
Evan Hick from Facebook and Simon Laird from Google – the two giants in Social Media who have the latest information,
Natalie Cutler Welsh who is a social media and networking guru from Gotogirl and has come back from the San Diego Social Media Conference with fresh perspectives to share,
Troy Rawhiti-Forbes from Spark who is the online communities specialist.
Cassie Roma who hails from San Diego and has helped small business owners with social media and now works for Air New Zealand as their Social Media Manager and
Leon Jay who is the founder of Fusion HQ, was the Director of Marketing for Mark Joyner, featured on the Internet Marketing Magazine (a space only reserved for those who have generated more than seven figures online), and has grown his small business into a million dollar enterprise.
Sign up today – you won’t be disappointed!
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-09-03 15:26:052015-09-04 14:02:03Fast-track your social media skills
Creative Agency Secrets were honoured to meet Cecilia Robinson the dynamic and fast-talking founder of MyFoodBag. We met in their delightful offices (fit out by Adam Mercer, Architect).
Amazing balustrade of a tree branch
Spaceworks does My Food Bag offices
In an e service – the ability to scale is the most important thing – service based businesses are really hard to scale.
Building that in for My Food Bag is an ecommerce business was key.
The first idea – my concept was in 2010 but we weren’t exploring it at that stage.I had been at home just before I had my baby and I was really sick of it doing cooking, cleaning – I wrote a business plan 40 minutes later clicked save.
What marketing are you doing now?
Growing brand awareness.We aligned Nadia’s brand with us – it was about concept education – teach in the market around what the service is – people may not like to be told what and how to eat. We did that through social, PR and the TV and that continues.
Re-engagement – we call it on-boarding process – we employed a CMO from Taste Australia – these customers usually stop buying because it doesn’t suit their family lifestyle – we have high retention and low churn – it’s a priority to maintain them.
Measured churn since we started – we are world class in terms of retention – and we benchmark against other key suppliers.
It grows month on month – there are customers who have bought 104 weeks worth with us.
We have focused more on acquisition – life-stages are key.If they go acrossa certain point in our delivery service we know they’ll stay with us.
The recipe folder is a key piece of collateral and it becomes a collection, it’s all about the experience.We do programmes of freebies or recipes for Mother’s and Father’s Day and Christmas.
Surprises are frequent in your bag – chocolates, children’s yoghurts – Easter will be hot cross buns and a recipe.
We’ve done big giveaways tooe.g. trip to Vanuatu.
Partnerships are possible but with 15,000 subscribers – it becomes a big task to get enough free product often we have to sponsor it ourselves or bigger suppliers give it away free.We never give small samples – it has to have tangible value. Paneton gave us croissants for Christmas morning – it has to be sharable… small giveaways wont’ work.
Experience – every single product we’ve done has been an experiment.$50m run rate business – the CFO is protective of our revenue streams.We are about to launch childrens lunch boxes but you never know if it will work.General we’ve done well.
We have given away books and trips.Social media is a really big avenue for us to talk to customers and they talk back.Issues are always responded to and we often get told our customer service is good.
We do it all in house, it’s all personal contact.
Bring values – all staff members have 50% discount scheme for all our products.They have to eatusing our products if you don’t know and love it you can’t sell it. It is part of their lifestyle – that is part of the way we are.The guys cook us lunch every day and today we are doing cake tasting.We are doing a 2nd year birthday party too soon.We have to taste 10 different cakes….[no sympathy from me].
Anton is our test chef – we do 14 recipes a week – one recipe takes 10 hours from testing to photography and it is 140 man hours a week.
We run “just on time” – we do recipe planning some time out.On a Tuesday we may have to make a last minute change if there isn’t broccoli because it isn’t there in the shops. It switches from rocket to spinach.
We educate customers so that if we make changes they have to just live with it – we advise changesby email because once the recipe cards are printed, we can’t re-print in time.
Utter delight – our customer feedback is amazing.
I’m in chemotherapy and its a life saver.
We get a lot of heartfelt replies and you’ve saved my marriage because I can cook.
Key for us to focus on our growth to build a really good brand with Nadia it has been a fantastic journey.
We are building a mobile recipe site and want to integrate Nadia’s site into the my food bag site.
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-08-06 09:45:272015-08-05 16:48:00Interview: Cecilia Robinson from My Food Bag
We had a great event with MyHR this morning to answer this question for business owners.
Clue – the answer is “yes”!
The longer answer is that it will probably only be a total destruction if you do not have clear policies in place or if your company has something to hide and is not clearly communicating to customers, staff, stakeholders and shareholders.
Watch the video on the Creative Agency Secrets YouTube Channel.
Any questions – please get in touch. We are happy to offer a free 20 minute phone chat to prospective clients.
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-05-27 10:41:452015-05-27 10:48:27Can Staff Destroy your Brand using Social Media
Business websites are no longer a ‘set-and-forget’ business asset. Any website which you haven’t touched for months or years is depreciating faster than melting ice cream in summer. It is not helping your business.
The race to perform on Google was thought to be an un-winnable chase for small businesses who don’t have huge marketing promotion budgets.
That is no longer true.
All businesses run on Key Performance Indicators and so today I am going to run through a few important measurements that you can use to see if your website is performing well.
Going Web Mobile
The first one – and the most important is mobility. Google has announced that it will be including mobile-friendliness as part of its algorithm from 21st April. Test your website here
If your website fails the test – get in touch with your developers and build a mobile friendly website.
Machine readers for key words
The second one is a quick test to see how a “machine” reads the words on your website. We all know Google, Bing and Yahoo are search engines. What we forget is that engines aren’t human. When machines read web pages they find different emphases than we humans do.
Here’s a test you can do – take the words from your website home page and paste them into the Open Calais Viewer Click ‘submit’ and then they tell you which words and phrases a machine thinks are important in what you’ve written. If those words are not the most important key words for your website – re-write them until they align.
Clever humans have written another machine reader which also shows sentiment analysis – what subtle messages are communicated using the tone of voice and context of your home page texts. Take the same words and paste them into Alchemi API Language . The keywords tab on the left is colour coded to show positive (green), negative (red) and neutral (grey) sentiment. The size of the squares shows the perceived importance of each phrase.
Expert copywriting for the web combines both human and machine reading – it’s very worthwhile getting these right. Creative Agency Secrets are copywriting experts.
If you can write clearly about what you do, show off pictures and short articles and work with social media, email marketing and old-fashioned direct mail then your business can stand out.
Did you know that Google, as the premier search engine, is getting increasingly local? You do not have to compete with a huge national firm who does the same thing as you. It’s easy now just to set your search horizon to the local geography that you serve.
Let me prove it to you. Open up a search engine (Google, Yahoo Search or Bing) and search for “Your business name” and “Your suburb”. Do you show up? Probably yes.
Now change the search to “Your business type/profession” and “Your suburb”. Same answers? Or not?
Narrowing the search terms you show up for allows local businesses to shine as beacons to the local prospective customers they want to work with. And for New Zealand business owners, this is a godsend. Google’s Webmaster Tools are free supports that allow you to register your physical location with them so you can include a Google Map with a red pin at your location. Then customers can easily find your premises and load directions into their mobile phone maps for driving directions.
The hard part of web marketing
There was always going to be a “BUT” in this article…. well here it is.
You cannot get the search results you want with a static website that hasn’t been updated or changed for months.
This means that business owners need to learn how to rub and maintain their websites, just like driving a car – this means acquiring a knowledge of how to present your business to its best advantage, how to show off your skills, how to find the right audience and encourage them to come to your website – not just once but over and over.
In short, you need to learn how to Drive Your Website.
We are running training during May 2015 in 5 cities in NZ to teach you how to do this. Blogging Concentrated NZ starts on May 1st in Auckland and ends in Christchurch on May 9th.
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-04-20 10:00:002015-04-19 12:50:22How do you know that your business website is performing?
The other day we were sitting here creating a Google Form survey and thought “gee I wish we could embed some way for respondents to share this survey!”. Well, one quick Google search later and we came across Share Link Generator.
What as Share Link Generator?
Quite simply, Share Link Generator is a tool that makes it easy for your audience to share whatever type of content you’re passing around. First step is for your to create some content. Once you have that, choose which social media platform(s) you’d like your content to be shared on. Then, copy a direct link to your content and paste it into your chosen social media platform(s) on Share Link Generator and click the “Create the Link!” button.
From there, Share Link Generator will generate a unique URL that, when clicked, will direct the user to a web page showing a post they can confirm to send to that chosen social media platform. Yes they’ll have to be signed in but ultimately it’s a single landing page with a single call to action, and that call is just to click “POST”!
How we use it
The links generated are rather hideous on their own, so we choose to hyperlink (either on a picture which is most effective or simply through text) or where hyperlink options aren’t available we call them through a Goo.Gl shortened URL.
We’ll keep you posted, but we think this could be a quick and easy activity to increase shares and interactions with your online content. Only time will tell!
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Theo Martinhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgTheo Martin2015-02-22 17:45:552015-02-18 17:46:29Creating Direct Share Links: Share Link Generator
Ever thought SnapChat wasn’t suitable for brand marketing? Think again – there’s now a clever desktop dashboard which brand managers can use to drive communications through this popular channel.
So what is SnapChat?
SnapChat doesn’t want to be called social media. Instead, they describe themselves as content editors and artists, not for clicks and shares. With SnapChat you can share and tell your friends what’s happening right in the heat of the moment using instant images or videos from your phone.
These messages are timed by the user, often only lasting a few seconds before disappearing when viewed. So why is this so exciting? Because it leaves no trace online it’s catching on like wild fire! In addition, more and more businesses are finding ways to market to their users on the SnapChat platform in a non-invasive, interactive and fun way.
Mish Guru runs the app for SnapChat for brands
Mish Guru makes it easier for brands and companies to use SnapChat for marketing and content sharing purposes. In short, they create online company accounts and give advice for managing them, or even take the management off your hands.
Their unique dashboard helps you manage SnapChat campaigns and monitor statistics that aren’t actually visible or available on the standalone SnapChat mobile platform itself.
Here are some screenshots.
Screenshot on Mish Guru demotest
Screenshot on Mish Guru demotest
What Mish Guru can offer you
Standard dashboard package
You get a single dashboard, there you can see all of your followers. Your whole team can reach all of your followers with direct Snaps. Mish Guru also does screenshots of all incoming snaps so you don’t miss any important snaps. Through the dashboard you can send out the same content to all of your followers at the same time, (you don’t need to manually click on every follower, as on todays SnapChat).
Campaign management/ advice
Mish Guru can manage your account for you, they do all the work while getting the Snaps to your followers, you just need to tell them what kind of content you want.
Account management/ advice
You can also manage the account yourself but you’re are while getting management advice from Mish Guru on how to best use their platform.
When you get in touch with MishGuru – please mention you heard about them from us!
So there you go – yet another marketing innovation Creative Agency Secrets has found and brought to your attention!
http://creativeagencysecrets.com/wp-content/uploads/2015/02/Skärmavbild-2015-02-17-kl.-12.46.351.png7371278Amanda Wikstromhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgAmanda Wikstrom2015-02-17 17:39:482015-02-18 17:44:50Get your business started with SnapChat marketing
New Clues published in January and numbers 52-67 apply to our marketing communications world in particular. [see below]
Oh, and also pay attention to number 100
You want to know what to buy? The business that makes an object of desire is now the worst source of information about it. The best source is all of us.
It will be hard to adhere to them – because marketers are busy fouling their own nest, much as we did with banner adverts, SEO and oh-so-many other internet tools which we over-exploited so the makers ended up changing the rules to exclude our actions.
Seems to me ever more of a message about the quality of content, ease of discovery and honesty of presentation.
Your marketing strategy for 2015
If your marketing strategy for this year even remotely resembles what you did for the past 5 years tear it up. Forget it. The businesses who will thrive understand Cluetrain, they present their wares at least in part in a Cluetrain-format and will reap the $$ rewards accordingly.
Just call us if you think you want to change and don’t know how.
Now, what do you think?
I’m going to get my whole team to read Cluetrain original next week as their homework!
New Clues for Marketers
The New Clues that directly relate to the practice of marketing. Numbered from the original. Read more
http://creativeagencysecrets.com/wp-content/uploads/2009/06/cluetrain.png205139Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-01-27 11:29:392015-01-27 11:29:39Cluetrain has New Clues - time for newbies to read the original!
We had a go at using Twitter’s “Promoted Tweets” service to advertise our upcoming marketing event on Facebook Ads Vs. Google Adwords, and found some pretty interesting results.
How It Works
Promoted Tweets on Twitter appear at the top of timelines for users matching a profile description you define…
What We Did
With a $50 budget set, we drafted up a single Promoted Tweet with a link going straight to our event registration page. The Tweet read:
Then we targeted the campaign to 4 specific locations within New Zealand and Australia along with setting particular marketing and business interests. You can also add ‘sample twitter accounts’ which the campaign models targeting from (pretty neat!).
How It Went
First, the campaign statistics:
10k impressions made.
84 interactions reported (82 clicks on the ad, 1 reply to the ad, 1 follow from the ad).
So how did we feel about it? Overall, it wasn’t a wildly successful campaign, but then again neither was our budget. We got 13 clicks recorded on the link we used and since we launched the campaign we gained an additional 10 attendees (granted this was during our mailing campaign as well). It appears that the campaign made a ripple of interaction and engagement but in the end you may want a bigger budget to really hit your mark.
If indeed we did get 10 attendees from this campaign, and we then get a single client out of this free event, we will have made our money back and then some.
Christmas campaigns may seem like a gimmick, but they work. That’s because it’s a time of year where people are looking to buy and as a result, customers are far more communicative.
Hellmann’s Christmas Advert
Look reactionary by planning early
Planning early has many benefits. For example, you don’t want to get a campaign stopped behind bureaucratic doors and miss your chance to launch it at the best of times. If your campaigns are pre-approved you won’t miss those good opportunities to launch them when they come by.
Nothing says “viral campaign” like a relevant one that comes out as soon as a meme starts. Start planning your campaigns early, and plan multiple variations for different situations. Then all you need to do is keep your finger on the pulse throughout the run-up to Christmas period and unleash your chosen campaign when the best opportunity arises.
Here’re a few campaign ideas:
Relevant product promos – promo your 2015 calendar when advent calendars start getting popular.
“Still time to buy” reminders – customers often rush for purchases just 1 week before Christmas, so a little timely reminder can go a long way.
Discount codes & free delivery – while most common of Christmas campaigns, a time-liimited discount campaign is often short and sweet enough to catch more attention.
Extended returns period – take the “giving mood” approach and develop a relationship with your customers.
One things for sure, each campaign must decide on a clear goal. Review previous campaigns, check their strengths and weaknesses, then carefully plan out how you’ll support your campaign goals through action.
Focus on increasing dialogue with customers (not necessarily hard sales)
Christmas is a great time to develop customer relationships as well as just push sales. Use the increase of inbox opens and social media interactions to build your email lists and get more in touch with your customers. Outside of capturing emails you could also push feedback forms and surveys to capture behavioural data which can improve all your 2015 campaigns as well.
Simply wish Merry Christmas via email or pop-up box.
Run social media competitions that require email opt-ins, but instantly give a discount when a customer enters.
Re-engage with past buyers by offering them something special for doing business with you again.
Have fun and test out marketing platforms you wouldn’t normally use, potentially opening your exposure up to a whole new crowd.
Offer something DIFFERENT
Make an impact and stand out from the crowd by doing something different. Implementing a wishlist on your website (EXTRA: can use data for targeted mailing!), personalising your promotions and running some exciting social media competitions are a few ways to have your company look both professional, and interested in its customers.
The question you need to ask yourself now is – “what’s the best Christmas campaign for my business”?
7 steps for creating your Christmas marketing campaigns
STEP 1: Collect and assess behavioural data from past campaigns.
This should be as straight forward as going into a database and looking through campaign statistics. If you’re not doing this already, a simple excel spreadsheet and recording past campaign data should be your next course of action!
STEP 2: Think of 5 opportunities/ circumstances for sending campaigns.
These opportunities should be periods around Christmas (start of advent calendars, last week before Christmas, etc). Try to find opportunities that can easily be related to what you offer as a company.
STEP 3: Write up these campaigns.
Carefully plan out each campaign with action lists and then make sure you’ve got the content ready to go for each action.
STEP 4: Schedule campaigns that can be scheduled.
If your campaign is time dependent, schedule it and make an alert to remind you when it goes out. Once it is live, you should still have to take action (such as sharing your campaign via social media), so have that ready.
STEP 5: Create daily Google Alerts for topics that the remaining campaigns can react to.
If you’ve created some reactionary campaigns for the holidays, make sure you’ve got ways of identifying when they can best be activated. We use Google Alerts to track conversations so that we can react to them, and it’s a great way for looking for that perfect campaign launch opportunity.
STEP 7: Recap on all campaigns (analytics and assessment).
Once is all said and done, sit down and have a good look at the results of each campaign and how they went. This is very important as it will help you create more successful campaigns for the future!
Looking for fresh ideas and assistance on your Christmas marketing?