Alternatives to Wildfire as they withdraw pay-as-you-go

Wildfire was one of the first apps we found to do promotions on the Facebook platform.  Founded by cool Kiwi entrepreneur Victoria Ransom, they got bought by Google and have clearly been spending time refocusing their work onto large customers who can afford $2,500 per month fees.  The little people will have to go elsewhere in future.

Here’s a list we curated on List.ly of Wildfire Alternatives. Please add your own favourites.

Headline for Alternatives To WildFire
 REPORT
29 items   24 followers   78 votes   2.56k views

Alternatives To WildFire

A list of alternatives to WildFire, a social media giveaway app.

Source: http://creativeagencysecrets.com/alternatives-to-wildfire-as-they-withdraw-pay-as-you-go/

HipRewards

A self-serve tool that allows you to create a new kind of promotion; include digital music rewards for every participant to increase engagement, and only pay for rewards for your fans. HipRewards promotions work seamlessly on all devices, even mobile. You'll gain fascinating insights on who your fans are and what they think.

Easypromos

Easypromos is the easiest way to create promotions on your Facebook page. You can try for free, without any registration.

ShortStack

Build custom Facebook apps and photo contests

Apr 16, 2013 - blog.tidalwaveapp.com - 393
TidalWave

TidalWave 's new premium Customer Service App creates a 'round-trip' solution for your Social Customer Service needs. By combining Social Media and BPMS into Social BPM, you can now address your clients needs directly through a combination of TidalWave for Facebook and TidalWave Process Manager.

Apr 18, 2013 by Zsuzsi Szabo - antavo.com - 340
Antavo − Contest and Promotion Apps for Facebook, Mobile & Web

Create contest and promotion apps to Facebook, mobile and web to engage with customers and generate leads. Sweepstakes, photo and video contests, quizzes, deals, group offers, competitions.

May 24, 2013 by Giancarlo Massaro - viralsweep.com - 432
Social Sweepstakes - ViralSweep

ViralSweep allows you to build, run and manage social sweepstakes on your website.

Apr 16, 2013 - votigo.com - 398
Votigo Social Marketing Suite

Votigo's social marketing suite allows marketers to grow their audiences with contest software, sweepstakes, & social media analytics.

Apr 16, 2013 - rafflecopter.com - 364
Rafflecopter

Rafflecopter allows you to create and launch effective giveaway promotions & sweepstakes across your website, blog, and Facebook page under 5 minutes.

Apr 16, 2013 - strutta.com - 340
Strutta

Strutta provides powerful, easy-to-use DIY social media marketing apps, tools and analytics for contests, promotions and engagement campaigns.

Agorapulse: Facebook Apps, CRM, Moderation & Statistics

High Quality Facebook Applications, Analytics and CRM Engage your fans, qualify them, and measure your performance. Free trial. Paid plans start at $29.

Apr 19, 2013 by Brandon Carroll - heyo.com - 432
Heyo - Contests, Promotions, and Deals for Social, Mobile, and Web

Allows anyone to drive traffic, leads, and sales through campaigns on Fan Pages or mobile devices. Also, with one click, we create a mobile app based on your social data.Our goal is to provide a tool that caters to a brand new business looking to get started, a mid size business or agency focused on growth, or a market leader looking to empower their evangelists.

Apr 25, 2013 by Arnaud R - kontestapp.com - 375
Kontest - A cutting-edge platform to create and spread multichannel promotions

Grow your fanbase and qualify new contacts. Kontest is a cutting-edge platform to create and spread promotions across all channels. Free Access.

Votion - Crafting the future of brand & consumer relationships.

Votion helps Brands and Publishers create & keep customers through content types such as Brackets, Quizzes, Visual Polls, StackUp, Interactive Lists and MatchUps that are crafted for engagement. Our products build dialogs between brands & consumers

14

Woobox

Woobox

Woobox helps you easily create powerful contests, sweepstakes, coupons, and more to grow your fans and amplify your marketing.

Apr 17, 2013 by Mark Schmulen - constantcontact.com - 481
Social Campaigns - Social Media Marketing Tools - Constant Contact

Social Campaigns from Constant Contact makes it easy for small businesses to create promotions and offers exclusively on Facebook. Integrated email and social posting features help to promote your offer to all of your social and email contacts to drive them to your Facebook page. Detailed reports track unique visitors, new fans, offer conversions, shares and new email addresses. Grow your fans and turn them into repeat customers and advocates!

16

Zeus

Apr 18, 2013 by Christine Meyer - zeuspromo.com - 456
Zeus

Zeus Contest and Sweepstakes products are for one-time use and include the technology for either a Facebook Page and/or a standalone microsite (for up to 90 days) and ALSO include the complete Official Rules specific to your promotion. @zeuspromoapp

Aug 08, 2013 by Rajat Garg - socialappshq.com - 422
SocialAppsHQ

SocialAppsHQ is an All-in-One social media marketing and Social media monitoring platform. We have the largest Facebook app store across the planet!

Feb 16, 2016 by Votion Inc - votion.co - 451
StackUp - a swipe to like product

Gain knowledge from your customers all with a few swipes - right if you like, left if you don't.

Apr 16, 2013 - piqora.com - 456
Piqora (Formerly Pinfluencer) - Complete Marketing Suite for Pinterest

Piqora is an advanced Pinterest Analytics Solution that makes it really easy to identify and connect with influential brand advocates, get actionable insights into trending pins and boards, and measure key virality metrics to quantify brand engagement on Pinterest. Sign up for a free 14 day trial at www.piqora.com

offerCandy

Facebook contests are easy with OfferCandy. Create a sweepstakes in minutes with our easy to use, customizable templates. Engage with your facebook fans and track the results. No design knowledge needed. Grow your fans and in turn your business.

21

SnapApp

SnapApp

SnapApp enables marketers and publishers to create quizzes, polls, surveys and contests and distribute them on their websites, Facebook and Twitter

Apr 19, 2013 - wizehive.com - 437
WizeHive - Enterprise Collaboration, Business Process and Workflow

Build and use web-based apps that automate business processes and engage customers, employees and those that matters to you.

23

Privy

Apr 29, 2013 - getprivy.com - 442
Privy

Turn facebook fans, twitter followers, google searchers, and web visitors into real customers using promotions.

Cool Tabs

Create tabs, promotions and contests for your own facebook pages or for your customers. Easily and fast

May 14, 2013 - offerpop.com - 427
Offerpop - Actionable Social Marketing

Launch Facebook & Twitter campaigns in minutes with the most easy-to-use social marketing platform ever built.

[read our interview with List.ly c0-founder, Shyam Subramanyan]

Hire the right digital marketing agency – a guide

Here’s a great guide to how to find the best digital agency for your business brand needs.
Getting an organisation who matches your needs and is able to deliver to your brief takes time and careful analysis. Get yourself all the information you need in order to find the best agency and then you have to brief them well.

Writing an awesome creative brief is a challenge and one we can help you out with – even if we’re not doing the work for you. Getting the language and the articulation of your requirements correct will shortcut the selection process of finding the best digital marketing team for your needs.

Types of Digital Marketing Agency

Types of Digital Marketing Agency

 

Get the report from Search Engine Land – a Buyers guide to Digital Marketing Agencies 2013

 

Enhanced by Zemanta

Facebook marketing for a drink brand on a small budget

Wests NZ LogoWests New Zealand is a Dunedin based manufacturer of Cordials and Soft drinks. Wests have been producing beverages since 1876 and are currently in the process of spicing up their branding.  This includes the purchase of a new bottling machine that allows them to customise their bottles.

Creative Agency Secrets spoke with them to discuss ways they can improve their marketing efforts using the Wests NZ Facebook page.

Facebook marketing goals

Their goals for Facebook include increasing their followers and developing more consistent levels of engagement.

By improving their Facebook marketing they also hope to maximise the potential that this new bottling machine will create. They want to achieve this by generating excitement and anticipation amongst their customers before the new bottles come into circulation.

Because of the investment required for the new bottling machine, they are looking to be as cost efficient as possible with their marketing campaign.

By leveraging their already established Wests NZ Facebook presence they will be able to achieve these objectives with minimal costs.

Wests had already created a solid foundation of Facebook fans, but found that they had reached a standstill. They weren’t gaining new followers and they weren’t consistently keeping their reach and engagement at high levels.

Creative Agency Secrets recommends Building Social Engagement

We gave them some recommendations on how they could go about improving these statistics, which can also be used for their promotion of their new bottling machine:

  • Regular posting to help stabilise reach and engagement of their Facebook fans.
  • Utilising and 80/20 rule when thinking about posts. 80% are aiming to build engagement and the other 20% are marketing their own products and specials.
  • Be active on other group pages (mainly by sharing and liking posts) that are in their product or geographical area. This is to get visitors to these pages to also visit the Wests page.

Would you like to know what ideas we have for your business?

Get in touch with us for a FREE 20 minute chat on the the phone or Skype.

How to use List.ly as a Marketing tool

What is List.ly?

List.ly is a list building website that allows you to build and curate shareable lists. These  are then viewable by others.

People can ‘like’, ‘dislike’, comment or even add items to the list.  This results in a list that re-organises items based on their popularity.  You can then embed these lists in your website or blog. So, rather than directing traffic to lists you’ve built on Facebook or Twitter, you can keep that traffic on your own site!  One of our first principles of marketing: build your own audience on assets you own.

Getting started with List.ly

Customised list header on list.ly

Creating lists is simple. Go to the list.ly site and click create a ‘new list’, then put in a name and description. Then all thats left is to add your content, simple.

By delving into the advanced options you can also create branding on your list. The advanced options allow you to add tags, a header image and links back to your website.  This means that Listly will also help you promote your brand through the header image, and also give you another backlink to your website.

How can brands and agencies use List.ly?

Product FeedBack

There is huge potential for brands to leverage Listly in order to gather customer feedback. Feedback is key in developing new products or making adjustments to existing products. Listly can be leveraged to create feedback, and even to get new insights into what your customers want.

Simply create a list of your products (or even future product ideas) and watch how customers interact with it. They will vote up the products they like, and vote down the products they don’t or they can leave comments.

In addition to this give them the opportunity to contribute their own ideas. If they add something to the list that resonates with your other customers it will climb up the ranks and give you new products/developments to consider. The best part of this is that not only are you getting ideas that your existing customers want and will buy, you’re getting them for FREE!

As a bonus you will also receive alerts from Listly when someone adds an item to your list. So you always know when something is added to your list, as well as who added it. You can also follow other peoples lists. This feature helps you to stay up to date with the how lists you’re following are changing and the new ideas that are being added.

Lists of Tips

Creating an industry specific list of tips allows you to easily find out what content your followers engage with the most. By following what tips people are voting up or down you are able to see what they want to know more about. This allows you to better plan out your blogs to appeal directly to your audience and will help to prevent you wasting time producing content that your audience isn’t interested in.

These ideas only highlight some of the potential that list.ly can offer in terms of content and product development strategies.

Do you have any other strategies? Have you used list.ly? Let us know your thoughts.


Battle of the Brands – A Sporting Engagement

After the success of the first Battle of the Brands post, I thought I would revisit the subject, but this time use the heavy weight of New Zealand, in terms of social media engagement.

The brand I am referring to, of course, is the All Blacks. With 1.87 million likes on Facebook and 170 thousand followers on Twitter, they are, by a long way, New Zealand’s most followed brand.
But how does their social media engagement stack up against some of the other top sporting brands in the world?

Step up to the plate, England Football Team and the Dallas Cowboys from the NFL. As we did last time, we will be looking at how these sporting brands engage with their huge number of followers/ likers and critiquing who does it best, as well as providing our suggestions for improvement along the way.

First up, The All Blacks:

All Blacks Cover Photo - Facebook

The All Blacks numbers speak for themselves, they are a head above any other NZ brand on Facebook or Twitter. I’ll start with Facebook.

Their Facebook page has just over 1.87 million followers (at time of writing) with an average of 50,000 Facebook users talking about it at any one time. They use the ‘favourites boxes’ in a basic but effective way, including; photos, videos, online store, E-calander, Youtube account, events, live streaming and an RSS blog feed.  Possible improvements here could be a competition box/giveaway box, or a Fan Photos box offering high quality All Blacks photos for fans to use as their own cover photo on Facebook.
They average 3 posts on any given day but this can change if events are happening or important news is being circulated. Every post includes a photo or video/news link as well as posting polls and finishing all posts with a question of sorts.
One of their most popular posts of late was ‘Who has the better signing pose, Ma’a or Dan?’ and includes a photo of the two players signing jerseys at school event. It is very simple, asks a question and has a photo. A great way to get involved and engage with their fans. The post received almost 3,000 likes and 400 comments.

The All Blacks Twitter account is also used in a very engaging way and has an impressive 175 thousand followers. They send regular tweets with news updates, promotional info, the live location of training’s and events and post twitpics of fans at the events. They use hash tags effectively and retweet mentions of the brand/messages of support.  A possible improvement for their Twitter engagement would be to tweet less (currently anywhere between 10 and 25 tweets a day) and mention fans as well as retweeting messages.  They could also start up hash tags that can reach certain players or coaches and think about a ‘Player Takeover’ – more on that soon. Read more

Fan Engagement – has a real ring to it doesn’t it?

Following up to yesterdays post, I’m now going to look at the top NZ brands on Facebook and compare them to our most engaging brands, our most trusted brands and the most engaging brands on Facebook in the US.

top NZ brands by number of fans  Top NZ brands by average engagement

Interesting side note: The All Blacks were left off this list despite have 1.8 million fans. I guess rugby teams aren’t brands??? More on this later.

As you can see, there are stark differences between the top brands by numbers and the top brands by engagement with only Air New Zealand and Nutella (Aus & NZ) truly engaging with their large number of fans.
What does this tell us? Numbers aren’t everything! Just ask Barack Obama.  If anyone figures out how to engage with fake Twitter and Facebook accounts , let us know.

To add a further factor of interest, not a single brand from New Zealand’s Most Trusted Brands list appears on either of these facebook lists. This shows us you don’t have to be the well known knight in shining armour to engage with people online, you just have to know how to do it right.

So lets focus on the most engaging brands on facebook as the more realist statistic on social media success. In the Top 10 most engaging brands in New Zealand we have four alcoholic drink companies, two foodstuff companies, two communication network providers, one airline and we can’t forget Persil NZ washing detergent.

Compare those brands to the most engaging facebook brands in the United States we see a huge difference. Leading the way are five television networks, followed by one sporting event (non US), one supermarket, one alcoholic drink company, one restaurant and one motorcycle manufacturer. Its safe to say that if Kiwis have a drinking problem then Americans have an even bigger television problem.

So we now know who is engaging the most with their fans. The  next question is, how are they doing it??

Tomorrow we will put two brands from each list head to head in our ‘Battle of the Brands’ feature to showcase different ways to engage with your fan base.  See you then.

Twitter competition ideas

There have been a few good quesitons around recently with Public Relations agencies in particular seeking ideas for competitions that can run on Twitter.

Running a competition is a good way of building new followers for social media communication channels – it also helps for brand awareness.  A contest doesn’t need to be expensive, or complex but the prize must fit the audience and be desirable.

Here are a few suggestions for Twitter contests:

  1. Short story – include an opening, middle and end in 140 characters
  2. Announce a photo theme and get uploaded photos on the theme
  3. Trivia question – allow funny, serious and absurd answers
  4. Buy a product and announce the invoice number on Twitter to enter a contest for a free prize
  5. Threadless tweet submisssion for printing on a t-shirt
  6. Collaborative songwriting / include your phrase or name in a song
  7. Joke sharing like the #bandfoodpuns on May 17th
  8. Munich beer contest to promote an expo – visit site and when the beer glass is empty the last person to RT the URL wins

Some marketing management suggestions

  1. Hashtag# the contest so you can track entrants
  2. Unique phrase with retweeting gets topics trending
  3. Contest entry added to follower request builds a following/community
  4. Use the contest to relaunch your twitter identity
  5. Frequent $100 prizes beat a big $500 prize
  6. Short deadline contests create urgency

Twitter competition prize ideas

  1. money
  2. music album downloads
  3. free product from your company
  4. a digital gadget – camera, phone, MP3 etc
  5. gift card from a recognised store
  6. a free service from your company
  7. a trip
  8. pay for a service for them from the winner’s favourite supplier (massage, haircut, car wash, online data backup, membership of a group / team fanclub)
  9. Music prizes – albums, concert tickets,

An example of a current twitter competition

Take a look a the Social Media Experiment at Glastonbury 2010 running now which I learnt about from the Chinwag group on LinkedIn.

The Social Media Experiment will take place on Friday the 25th June between 1pm & Midnight, and will feature a number of comedians, musicians, performance artists and live shows incorporating social media and interactive web technologies.  the prize is the chance to perform live on stage at Glastonbury

In order to win, visitors to the site are asked to join the competition group on Facebook and post a link to prove that they are a in a band, an artists etc. The winning act will then be chosen from the group at random in this ‘flash mob’ style competition.

Thanks to these people for providing me with ideas for the list above Trey Ratcliff, Alexandra Samuel, Internet marketing, Bob Baker, James Norris
4 Profile raising icon 2 Marketing Communications icon

How do I charge clients for doing social media work?

This question is a great one and was prompted by a reader enquiry (thanks Kate).  Many agencies seeking to integrate social channels into their campaigns want to know whether they can charge their clients for the work.

Our view is that this should be a chargeable service that you can provide.

First check a couple of things

  1. Does the client have a PR agency?  (they may be better suited to doing the work)
  2. Is there anyone on the client side team who is already an active social media user? (Could you train them up)

And so here are a few things to think about when considering your proposal and pricing

  1. Social media coverage is often time intensive and so a per hour fee may make it look expensive, consider a retainer or success fee combined with per hour billing
  2. Learn how to use as many ‘time saving’ applications as possible (Google alerts, Tweetdeck, TweetLater) so you can cover several client social media brand accounts simultaneously
  3. Offer a strict time-limited service so staff don’t over-do the time spent on social media.  Set up alarms so they know when to stop work.
  4. Transfer your skills into the client organisation as ‘training’ – you can charge more for this
  5. Ensure you set the strategy for social media execution and specify this work separately and charge appropriately

Any other advice you can offer?

6 Create Opportunities icon

Other resources

Five things to ask a social media agency before working with them (FreshNetworks)

Social Media Group has a template RFP for brands looking for a social media service partner (Social Media Group)

Reblog this post [with Zemanta]