3 Cheers to the Design agency who fired Lord Sugar

A delightful story from Design Week about the agency hired to help with the Apprentice reality TV show and how they ended up quitting.

Does anyone remember Richard Seymour on the Product Design show “Better by Design”?

The agency had EXACTLY the same reaction – the show took top talent out of the business and it became evident it wasn’t financially worthwhile.

Much as I like the idea of bringing creative industries in front of the public, with shows like Mad Men (fantasies in advertising) and the Apprentice, it’s all about the un-reality of TV not about the realities of our working businesses.

P.S. the only exception is Dragons Den.