Ben Wightman is a senior PPC specialist with Latitude Group. We first heard him on the Digital Marketing Podcast – Ben has written a report for Latitude every quarter for the past 2 years about mobile marketing. Ben kindly skyped an interview with us about the report: How did you end up working in an [...]
Since we wrote the report summary on mobile shopping, we also found this report from marketing agency, Head London, in which they commissioned research into retailers’ online stores. The Customer Experience Deficit White paper Online retail experiences have to become brand specific, highly relevant and personalised to each shopper. Retailers need to make better use [...]
The Altimeter Group has published a research paper detailing the state of mobile marketing apps for retailers. It’s all available on Slideshare via Jeremiah Owyang’s feed. Recommend you pass this onto your retail clients. Summary of findings The Creative Agency Secrets team has written a summary cheat-sheet below, if you don’t have time to read [...]
How much do marketers and their agencies need to know about technology. Code is now on a par with content. Allison Mooney, head of trends and Insights, Marketing Google Ben Malbon, Director of Strategy, Creative Lab Google Matt Galligan, SimpleGeo Rob Rasmussen, Tribal DDB Rick Webb, The Barbarian Group #agileagency How much do marketers and [...]
John Pettengill #OMGdiabetic I am a diabetic and I live with a chronic disease. 25.8 million in the US today. A diabetic looks at each meal as a carbohydrate count with high/low glycemic index. You are thinking about yoiur condition all day long and we know why lab values like A1C are important. Some [...]
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