Paul Graham is a new online writing discovery  we made this week and he is a hardass future-gazer currently embedded in YCombinator. Take a read of his Frighteningly Ambitious Startup Ideas blog post from earlier this month. His seven point suggestion about ideas for new startups that disrupt and cause maximum possible returns is an [...]








Paul Roetzer is a striking, energetic man.  We met after I’d read his first book, the Marketing Agency Blueprint which explains how he has founded a PR agency in a 21st century mould. You worked in a traditional agency – how did they view biz dev? They didn’t really have it – they were reliant [...]








There’s been a profusion of interest in the new(ish) social media site, Pinterest – see my boards . One of the advantages of Pinterest – compared to Facebook you can’t create a page where people find your interest easily, unless you’re already connected to each other.  On Pinterest you can search for Tennis shoes, or Apple accessories [...]








We did a seminar today at Otago Southland Employers Association about How to migrate your marketing online. How to migrate your marketing online View more presentations from CreativeAgencySecrets The Resources and additional material which add to the slides are: Blog post about website keywords and how to test for their use Reverse IP Mapping Explained [...]








John Pettengill #OMGdiabetic I am a diabetic and I live with a chronic disease.  25.8 million in the US today.   A diabetic looks at each meal as a carbohydrate count with high/low glycemic index.  You are thinking about yoiur condition all day long and we know why lab values like A1C are important. Some [...]








Dear Sir [it's always a man, dontchakno?] Thank you for asking me to comment on how I could help your company improve its business development, incoming leads pipeline and sales pipeline. The following comments apply not just to you, but to a large nubmer of corporates whose websites have never been updated since launch.  Please [...]








The development of online money-making by bloggers and early-adopter affiliate marketers has progressed from stage one – write stuff and hang adverts around it; to stage two – use affiliates to promote it on your behalf and is now moving into a third stage. Building closed spaces where you can pay a bit to get  [...]








I wanted to start this post with a flow diagram t hat resonated with me so much that I immediately sent it to my Mother.  I’ve been doing ‘tech support’ for my family for years, and for Geoff and, and, and.  I expect you’ve been doing it too. But although funny, truthful and nicely wry, [...]








  The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP .  Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain?  It [...]








I have written about new business models and new ways of working and earning in the new economy.  Now Dougald Hine who I met earlier this year has started a new project specifically to write and consult on the wittily-named "Collapsonomics ".  Here's the definition collapsonomics, n. 1. The study of economic and state systems [...]