Dear Sir [it's always a man, dontchakno?] Thank you for asking me to comment on how I could help your company improve its business development, incoming leads pipeline and sales pipeline. The following comments apply not just to you, but to a large nubmer of corporates whose websites have never been updated since launch. Please [...]
Continue reading about An open letter to Marketing Directors with old websites
The development of online money-making by bloggers and early-adopter affiliate marketers has progressed from stage one – write stuff and hang adverts around it; to stage two – use affiliates to promote it on your behalf and is now moving into a third stage. Building closed spaces where you can pay a bit to get [...]
Continue reading about The Third Tribe, a fairy tale of internet marketing
I wanted to start this post with a flow diagram t hat resonated with me so much that I immediately sent it to my Mother. I’ve been doing ‘tech support’ for my family for years, and for Geoff and, and, and. I expect you’ve been doing it too. But although funny, truthful and nicely wry, [...]
Continue reading about What will business life be like in the future?
The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain? It [...]
Continue reading about Cluetrain celebrates 10 years – so what next?
I have written about new business models and new ways of working and earning in the new economy. Now Dougald Hine who I met earlier this year has started a new project specifically to write and consult on the wittily-named "Collapsonomics ". Here's the definition collapsonomics, n. 1. The study of economic and state systems [...]
Continue reading about Collapsonomics and surviving a recession
Image via Wikipedia Well a major brand is rocking the OTL boat – Coke 'suggests' that agencies get rewarded based on value . Traditionally, defining the value of an assignment has been the job of the agency, which tells its client how many people and how much time it'll need to accomplish a given project. [...]
Continue reading about Value based remuneration for agencies
Iwent to Lloyd Davies' first prototyping meeting for Tuttle a while back. Well he's written his first 'annual' report' on the state of the group so far. Tuttle Annual Report 2009 And it reads very well. I'd like to extract some fine quostations that iillustrate what it does and why its so 'of the [...]
Continue reading about Tuttle Club reflects on its first year
Recent Comments