By Rebecca Caroe Monday April 27, 2009
Image via Wikipedia Well a major brand is rocking the OTL boat – Coke 'suggests' that agencies get rewarded based on value . Traditionally, defining the value of an assignment has been the job of the agency, which tells its client how many people and how much time it'll need to accomplish a given project. [...]
By Rebecca Caroe Saturday April 11, 2009
Iwent to Lloyd Davies' first prototyping meeting for Tuttle a while back. Well he's written his first 'annual' report' on the state of the group so far. Tuttle Annual Report 2009 And it reads very well. I'd like to extract some fine quostations that iillustrate what it does and why its so 'of the [...]
| RSS |  |
 |
 |
 |
 |
 |
6 Cochrane Road, Hobsonville, Auckland 0618, New Zealand +64 22 647 3993