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We have set up several auto-responders for clients recently. We like them because they encourage prospects to trust you with their email address, you can build communication ‘trust’ with the reader over time by delivering value in every message and it is acceptable to include some marketing messages within your series. If you have a [...]
Reading John McTigue’s lovely rant about How to shop for inbound marketing services made us smile. He is a client side marketer. He says all the catch phrases we spout “partnership” and “lasting relationship”. But read carefully and agencies cna learn how best to present themselves to a new client. He writes The companies and [...]
We did a seminar today at Otago Southland Employers Association about How to migrate your marketing online. How to migrate your marketing online View more presentations from CreativeAgencySecrets The Resources and additional material which add to the slides are: Blog post about website keywords and how to test for their use Reverse IP Mapping Explained [...]
Do relationships matter more than marketing or advertising for B2B? There is some truth in this but it is often over-stated. Many web experts talk about the glorious ‘free’ things that come to them just because of their relationship and web presence – but we believe that without a proven track record in the area of [...]
Pretty websites count for squat online – you need inbound leads and new business prospects for your sales team. Read this letter we recently sent declining a new business opportunity. Thanks for giving us the opportunity to bid for your website redesign. I am sure the guys in the Philippines are really cost-effective and their [...]
Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You [...]
If you can create compelling, authoritative content, you can draw viewers to your site. That’s it. The new rules of internet marketing. Why have the rules changed? In the old days the media creators (newspapers, book publishers) controlled the game. That’s why the costs of entry were so high – the value of being a [...]
Listening to Guy Kawasaki promoting his new book, he gave away some great suggestions about how B2B marketers should use Twitter for online marketing success. Twitter has changed: it is not the same as Facebook or Linked In. When using third party tools like this it’s important to review how the market is using them. [...]
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