Listening for the real briefing for an RFP
Reading John McTigue’s lovely rant about How to shop for inbound marketing services made us smile. He is a client side marketer. He says all the catch phrases we spout “partnership” and “lasting relationship”. But read carefully and agencies cna learn how best to present themselves to a new client. He writes The companies and [...]
By rebecca Friday September 23, 2011
Free resources: How to migrate your marketing online
We did a seminar today at Otago Southland Employers Association about How to migrate your marketing online. How to migrate your marketing online View more presentations from CreativeAgencySecrets The Resources and additional material which add to the slides are: Blog post about website keywords and how to test for their use Reverse IP Mapping Explained [...]
By rebecca Monday August 29, 2011
How to use a relationship to win new clients
Do relationships matter more than marketing or advertising for B2B? There is some truth in this but it is often over-stated. Many web experts talk about the glorious ‘free’ things that come to them just because of their relationship and web presence – but we believe that without a proven track record in the area of [...]
By rebecca Tuesday June 28, 2011
Why we won’t re-design your website. No, really.
Pretty websites count for squat online – you need inbound leads and new business prospects for your sales team. Read this letter we recently sent declining a new business opportunity. Thanks for giving us the opportunity to bid for your website redesign. I am sure the guys in the Philippines are really cost-effective and their [...]
By rebecca Monday June 6, 2011