Today we publish our e-book – the B2B leads research guide. A quick look at how to find the name of the right person at the business you want to pitch. Using both free and paid-for resources, we illustrate good websites to use and the tools they offer new business development professionals who are trying [...]
There are times when apologies are needed in business. Sometimes we can say it with good grace – other times a forced reply through gritted teeth is needed. Take a read of Benjamin Ellis on fine form writing about “Making an Apology”. He writes “as a bare minimum I expect A genuine acceptance that what [...]
An introduction is the very best way of getting a meeting or speaking to a new business prospect company. Thanks to Alex Krupp I checked out a new service called Go Hachi. It uses your existing connections on social media sites, to suggest the best person to connect you to your target. Read our slide [...]
Sometimes it’s nice to be on the receiving end of some in-bound agency marketing. There’s a nice branding agency we have been following based in Birmingham, UK. They sent us a little slide deck. It had some background slides about the company and some case studies of client work. All very nicely presented. BUT There [...]
Ever get the feeling that social media folk have abandoned normal life and now live in a parallel plane that bears no resemblance to reality? I read four parts of a blog all about using social media for ‘selling opportunities’ B2B. And I couldn’t help thinking that the author had taken a text book and [...]
Hashem Bajwa – Director of Creative Strategy Droga5 Nick Parish – Contagious Spirit a consultancy for non-traditional marketing Ty Montague – Co-collective a story-led innovation collective Alessandra Lariu – Creative Director McCann Ericson NYC John Wimsatt – the CLIENT! Verizon for wired line residential business #sellideas How do you sell Wimsatt: Motivation – if you [...]
Had a great start to the week in the agency – two new clients. One came from an introduction – thanks Chris – and the other is a longstanding client who just ‘jumped’ big time into the online world for their marketing and chose us to implement. All very flattering. But, cognisant of the cockiness that [...]
Reading Ernesto Sirolli writing about “Enterprise Facilitation” his methodology for economic development of which I’m a huge fan. He says Enterprise Facilitation is born of two ideas: Only go where invited Help people do beautifully what they love doing And I find that a really good maxim for our work in biz dev. When trying [...]
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