Pitching is a very important tool for generating new business, but certain aspects of a successful pitch can sometimes be overlooked. When approaching a pitch with a prospective client, try to imagine you are pitching yourself to someone you would like to have a long relationship with. How can you come across as the kind [...]
How much do marketers and their agencies need to know about technology. Code is now on a par with content. Allison Mooney, head of trends and Insights, Marketing Google Ben Malbon, Director of Strategy, Creative Lab Google Matt Galligan, SimpleGeo Rob Rasmussen, Tribal DDB Rick Webb, The Barbarian Group #agileagency How much do marketers and [...]
Hashem Bajwa – Director of Creative Strategy Droga5 Nick Parish – Contagious Spirit a consultancy for non-traditional marketing Ty Montague – Co-collective a story-led innovation collective Alessandra Lariu – Creative Director McCann Ericson NYC John Wimsatt – the CLIENT! Verizon for wired line residential business #sellideas How do you sell Wimsatt: Motivation – if you [...]
Had a great start to the week in the agency – two new clients. One came from an introduction – thanks Chris – and the other is a longstanding client who just ‘jumped’ big time into the online world for their marketing and chose us to implement. All very flattering. But, cognisant of the cockiness that [...]
There’s a great summary of the pro and anti arguments about the Belgian Agency strike over on e-consultancy’s site. The comments are helpful including ones from client and agency side folk. I particularly liked Neale Gilhooley’s comment My career path has been 90% Agency and 10% Client, but the 10% has radically changed my views [...]
You've probably all read about Lowe and Pepperami parting company and the project being listed on ideabounty.com for all and sundry to pitch. Image by treehouse1977 via Flickr Great opportunity or terrible waste of time? The debate rages on but here's my ha'pennysworth. Go opensource. Publicise as if your survival depended on it. If you [...]
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