Antony Mayfield has written Me and My Web Shadow a book about online reputation management, we ask him why he did it and how readers can manage their own reputation online. So what gave you the idea for the book? The idea began with a video I did for the Institute of Chartered Accountants called [...]
Continue reading about Shout! with Antony Mayfield of iCrossing
Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]
Continue reading about Giant Disconnects of Today – job titles versus reality
Congratulations to James Whatley for a fine piece of crisis management on the SpinVox blog. They have been under fire following a BBC article by Rory Cellan-Jones here , SpinVox's response and his latest rebuttal here . Kevin has followed the clear rules of how to diffuse a crisis by sticking to the plain [...]
Continue reading about A great example of crisis PR on a blog
I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference. With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and [...]
Continue reading about Leading agency thinking from the USA & SXSW
Back from the maelstrom that was the Digital Mission I find my in box crammed with trivia. LIke this one from wonderful agency, Joshua G2 . Or rather, their PR agency Zest Corporate . Or rather their account handler Paul Hi Rebecca Hope you’re well. I have included a release from Joshua G2. Joshua G2 [...]
Pete Lerma – Click Here/The Richards Group Over the past 10 years we have seen a bit change in digital. Integration = leveraging a variety of marketing communications platforms and using each to their maximum potential. Digital doesn't have to follow the traditional creative lead. When you do it right the whole is greater [...]
Karly Hand – Karly Hand @identitycrisis Erin Portman – Erin Portman PR @erinportman Brian Solis – PR 2.0@briansolis Peter Shankman – HARO @skydiver In a world riddled with ADD are PR agencies still relevant? Solis – Twitter is changing everything – an opportunity as communicators / brand managers. Real-time flow. Is it distracting? Where do [...]
THe good just got really great. sending unsolicited and inappropriate marketing messages has always been close to what we now call spam. In the blogosphere, this direct approach without first establishing an online relationship and credentials / rights is considered more invasive and inappropriate than in the offline or email-only world. Bloggers are very [...]
Anyone working in Marketing communications might find this website a useful resource. MyRagan has a good selection of forums, groups and interest areas which will give you nice new ideas that you can use for your clients' campaigns. Use the 'take the tour' video on the home page when you visit for the first time. [...]
Continue reading about A good online site for PR and MarComms ideas
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