The local business incubator here in Auckland is called The Icehouse. It’s an impressive place buzzing with activity. Creative Agency Secrets was asked to prove its salt by giving some free consulting to a new organisation, DirtyMan.co.nz Perversely, it is all about keeping men clean! Avoiding costly product launches The team is a start-up and [...]
The London communicators forum hosted a debate, “Wikileaks: Does it matter”? The debate proved to be extremely popular. Not only that, but there are no less than three separate write ups for you to choose from: Eseoghene Okonedo: Summary of the speakers and event questions. Jonathan Priest: Recognises the reality and challenges your assumptions about [...]
Antony Mayfield has written Me and My Web Shadow a book about online reputation management, we ask him why he did it and how readers can manage their own reputation online. So what gave you the idea for the book? The idea began with a video I did for the Institute of Chartered Accountants called [...]
Congratulations to James Whatley for a fine piece of crisis management on the SpinVox blog. They have been under fire following a BBC article by Rory Cellan-Jones here , SpinVox's response and his latest rebuttal here . Kevin has followed the clear rules of how to diffuse a crisis by sticking to the plain [...]
I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference. With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and [...]
Back from the maelstrom that was the Digital Mission I find my in box crammed with trivia. LIke this one from wonderful agency, Joshua G2 . Or rather, their PR agency Zest Corporate . Or rather their account handler Paul Hi Rebecca Hope you’re well. I have included a release from Joshua G2. Joshua G2 [...]
Pete Lerma – Click Here/The Richards Group Over the past 10 years we have seen a bit change in digital. Integration = leveraging a variety of marketing communications platforms and using each to their maximum potential. Digital doesn't have to follow the traditional creative lead. When you do it right the whole is greater [...]
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