Do marketing yourself or hire an agency?
How big does your company need to be before you use marketing professionals? For brands who are growing and becoming profitable there comes a time when you choose to professionalise your marketing. Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]
By rebecca Tuesday May 31, 2011
Wikileaks: Lessons for business development?
The London communicators forum hosted a debate, “Wikileaks: Does it matter”? The debate proved to be extremely popular. Not only that, but there are no less than three separate write ups for you to choose from: Eseoghene Okonedo: Summary of the speakers and event questions. Jonathan Priest: Recognises the reality and challenges your assumptions about [...]
By rebecca Friday February 4, 2011
Shout! with Antony Mayfield of iCrossing
Antony Mayfield has written Me and My Web Shadow a book about online reputation management, we ask him why he did it and how readers can manage their own reputation online. So what gave you the idea for the book? The idea began with a video I did for the Institute of Chartered Accountants called [...]
By rebecca Friday June 18, 2010
Giant Disconnects of Today – job titles versus reality
Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]
By rebecca Monday October 19, 2009