Making your RFP responses stand out
We posted a small freelance job online recently and I spent a couple of hours reviewing the submissions. The job was too small for lead scoring and sophisticated analysis. I used three criteria price location (time zone to align with our client) did they answer the RFP questions Easy. How did I choose you? So [...]
By rebecca Tuesday July 12, 2011
Critique: Marketing your Creative Agency
Sometimes it’s nice to be on the receiving end of some in-bound agency marketing. There’s a nice branding agency we have been following based in Birmingham, UK. They sent us a little slide deck. It had some background slides about the company and some case studies of client work. All very nicely presented. BUT There [...]
By rebecca Wednesday April 20, 2011
The Unspoken Evil Of The Pitch RFP
A guest post by Jason Falls The RFP must die. Or at least the way the process has evolved in today’s marketing world should. On the surface, it seems innocuous. A company or organization issues an request for proposal (sometimes masked as a ‘request for quote’) to several agencies, consultants for firms. They sometimes include [...]
By Rob Lane Tuesday April 5, 2011
White paper from InHouse Network
Nicky O'Malley from recruiter InHouse has sent me their white paper about brands rationalising agency relationships . She thinks that an internal "business development culture" is important She advocates building closer relationships with existing clients so they don't re-pitch their account Senior teams in agencies do not generally have a new business background Business development [...]
By rebecca Monday June 22, 2009