Rob Lane my colleague recently wrote a first draft of a new proposal for a client brand and I was delighted that he chose to insert a new section header, “Your responsibilities”. Imagine an agency telling a prospective client – not one we’re working with already – that they had to actively participate in delivering [...]
Three case studies on how you can improve your pitch to your contact’s boss – work, collaborate and learn together. Brian Carroll wrote a super blog post about this subject and came out with solid suggestions about how to get executive support for your proposal or project. Working with larger organisations means that budgetary control is not [...]
Yesterday we launched into a new interview with Paul Roetzer about his book, The Marketing Agency Blueprint. In the book you use the phrase “Hybrid agency” – is this commonly used? It’s not yet common. There’s another PR book coming out describing us as hybrid professionals which I have read a preview. But I do [...]
Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You [...]
Ever get the feeling that social media folk have abandoned normal life and now live in a parallel plane that bears no resemblance to reality? I read four parts of a blog all about using social media for ‘selling opportunities’ B2B. And I couldn’t help thinking that the author had taken a text book and [...]
A guest post by Jason Falls The RFP must die. Or at least the way the process has evolved in today’s marketing world should. On the surface, it seems innocuous. A company or organization issues an request for proposal (sometimes masked as a ‘request for quote’) to several agencies, consultants for firms. They sometimes include [...]
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