A world without RFPs?
Is it possible that a creative agency can build a pipeline of new business without having to respond to RFPs as a means of finding new leads? Two articles in my RSS feed today struck me today as being relevant to this topic The first is a slide deck from the excellent Courtney Pemberton and [...]
By rebecca Wednesday October 12, 2011
How to write an awesome creative brief
Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You [...]
By rebecca Monday May 23, 2011
Give me meat and potatoes not just social media gruel!
Ever get the feeling that social media folk have abandoned normal life and now live in a parallel plane that bears no resemblance to reality? I read four parts of a blog all about using social media for ‘selling opportunities’ B2B. And I couldn’t help thinking that the author had taken a text book and [...]
By rebecca Tuesday April 12, 2011
The Unspoken Evil Of The Pitch RFP
A guest post by Jason Falls The RFP must die. Or at least the way the process has evolved in today’s marketing world should. On the surface, it seems innocuous. A company or organization issues an request for proposal (sometimes masked as a ‘request for quote’) to several agencies, consultants for firms. They sometimes include [...]
By Rob Lane Tuesday April 5, 2011