Archive for the ‘Prospecting’ Category

4 ways to get a conference summary when you can’t attend

By Rebecca Caroe Tuesday April 14, 2009

There are loads of great events that you don't have the time to attend. Here's a list of ways to find out what went on without going yourself. Find out what hashtag is being used and follow it. Set up a browser window to get all the tagged tweets in one place using Twitterfall Set [...]

Naughty use of unsubscribe

By Rebecca Caroe Tuesday March 31, 2009

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There are some cunning things that can be done on web sites relating to information that is positioned 'above' or 'below' the page fold. I got this page up when trying to unsubscribe from email notices Subscription Management We respect your rights and take unsolicited email very seriously. Your request will be completed within seven [...]

Using Twitter for Business Development…. part 3

By Rebecca Caroe Thursday January 22, 2009

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A case study showing how to find new prospects for your service using social media. Here's a nice example of Twitter working for me. I wrote a blog post about creative agencies not using marketing tools for their own marketing I put it up on Twitter It was picked up by people who read my [...]

Marketers STILL don’t do web 2.0 stuff for their own agency

By Rebecca Caroe Thursday January 22, 2009

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Agencies in the UK don't use Web 2.0 for their own marketing. I started writing on this subject in 2007. Actually very instructive going back through my archive for references. Here are the main ones that I found. Read the research paper exec summary if you do nothing else… Web adoption rates for agencies (March [...]

Losers – how agencies risk going down the pan in the recession

By Rebecca Caroe Tuesday January 20, 2009

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I picked up this survey of brand managers run by Sapient , the business consulting firm, and was intrigued by some of the answers. The survey was about 'what brand managers want' from their marketing agencies. Great subject area. Here are their top 10 findings. 1. Greater knowledge of the digital space. 2. More use [...]

Viadeo on test – 3 failure reasons

By Rebecca Caroe Monday January 19, 2009

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Image by Daniel F. Pigatto via Flickr I got an early invite to play on Viadeo.com when it launched and I duly plugging into the browser window and had a look around. Today I got a connection request from a friend in France. Neat – when I clicked the link in the email it took [...]

Twitter competition outcomes

By Rebecca Caroe Monday January 5, 2009

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Image via CrunchBase A great competition to promote an online service using Twitter to collect entries. We will be posting a trivia question every hour on the hour starting 1st Dec 08 till 25th Dec on twitter. Three people who reply to the tweet with the correct answer will get a $9.69 credit to their [...]

Top tips for biz dev in a recession Part 1. Lead Generation

By Rebecca Caroe Wednesday October 29, 2008

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I've said it… the "R" word. There is one going on right now. If you aren't yet feeling the early symptoms – be grateful. Here are some early plans you can put in place to ensure that your business does its best to survive. I am starting with Lead Generation. This is the earliest part [...]

Thoughts on Business networking online

By Rebecca Caroe Monday October 20, 2008

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I have been mulling for a while about a post on the business networks that I belong to online and what they actually seem to"do" for me and my biz dev search for new customers. Here's what I can tell you: I belong to eCademy (31), Linked In (158), Plaxo Pulse (1,489) The number of [...]

Get more readers for your business development articles

By Rebecca Caroe Tuesday October 14, 2008

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A former client asked me last week what my advice would be with regard to driving traffic to an article on a website. Articles are a great business development tool because you can write (without being edited) about things you know a lot about, show off your insights and try to prove that you are [...]