Antony Mayfield has written Me and My Web Shadow a book about online reputation management, we ask him why he did it and how readers can manage their own reputation online. So what gave you the idea for the book? The idea began with a video I did for the Institute of Chartered Accountants called [...]
Continue reading about Shout! with Antony Mayfield of iCrossing
I am a great fan of the UK B2B Marketing magazine. They have created a strong presence and a great monthly magazine within a couple of years of launch. I am subscribed to a few of their emails (although unsubscribing is an issue) and today received a message asking me “How are you using telemarketing [...]
Continue reading about Poorly structured research drives me crazy
Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]
Continue reading about Giant Disconnects of Today – job titles versus reality
One of the nicest things about the web 2.0 world is the expectation that sharing and collaboration are more important than protectionism and corporate isolationism. Opensource software development led the way twenty years ago and has blossomed so that global corporations like Sun Microsystems have both opensource (i.e. free) software as well as paid-for software [...]
Continue reading about How to create, share, collaborate and solve problems
I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference. With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and [...]
Continue reading about Leading agency thinking from the USA & SXSW
My new evangelism is data. Long-time readers know that I bang on about databases quite a lot. And of course, the information stored in the database is where the value lies. Gaining customer insight from research and activity observations is one of the finesses that I enjoy in direct marketing. As a marketer I often [...]
Continue reading about Data – too good for you not to use it
I often do surveys because I'm a marketer and I appreciate it when people fill out my surveys so I pay back by doing theirs. I also look closely at the questions they ask and see if there is insight and improved questioning methods that I can learn from. I did one this morning for [...]
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