4 Golden Questions for your customer surveys
Getting reliable answers from your customer research is important – but getting short cuts by asking the right quesions is more than half the battle. We got a great set of four questions in the mail today. 4 Questions for customer insight Why did you (sign up to our mailing list)? What made you nearly [...]
By rebecca Monday January 9, 2012
Do marketing yourself or hire an agency?
How big does your company need to be before you use marketing professionals? For brands who are growing and becoming profitable there comes a time when you choose to professionalise your marketing. Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]
By rebecca Tuesday May 31, 2011
Free download: B2B leads research guide
Today we publish our e-book – the B2B leads research guide. A quick look at how to find the name of the right person at the business you want to pitch. Using both free and paid-for resources, we illustrate good websites to use and the tools they offer new business development professionals who are trying [...]
By rebecca Monday May 9, 2011
Making connections through introductions
An introduction is the very best way of getting a meeting or speaking to a new business prospect company. Thanks to Alex Krupp I checked out a new service called Go Hachi. It uses your existing connections on social media sites, to suggest the best person to connect you to your target. Read our slide [...]
By rebecca Tuesday May 3, 2011