Robert Rosenthal posted this in his Facebook Group; How would you address this tricky database marketing challenge? A B2B marketer relies heavily on postal mail to promote their offerings. They use email marketing but have yet to see results strong enough to justify a reduced reliance on the Postal Service. Each purchase secured via postal [...]
We’ve met two companies recently who are retailers and trying to expand their business with new outlets and distribution channels but having some difficulties finding the right places to go to. Here’s some ideas of ways to get over this barrier by appealing to your existing customerbase. They know you, they know your brand and [...]
The news this week has been crazy about Disney’s apparent flop in their recent release of the movie John Carter. It’s rare for a class act like Disney to get a project like this so badly wrong. We spoke to low budget movie blogger and Client of Creative Agency Secrets, Julian Darley about why he [...]
Getting reliable answers from your customer research is important – but getting short cuts by asking the right quesions is more than half the battle. We got a great set of four questions in the mail today. 4 Questions for customer insight Why did you (sign up to our mailing list)? What made you nearly [...]
Today we publish our e-book – the B2B leads research guide. A quick look at how to find the name of the right person at the business you want to pitch. Using both free and paid-for resources, we illustrate good websites to use and the tools they offer new business development professionals who are trying [...]
An introduction is the very best way of getting a meeting or speaking to a new business prospect company. Thanks to Alex Krupp I checked out a new service called Go Hachi. It uses your existing connections on social media sites, to suggest the best person to connect you to your target. Read our slide [...]
Many conferences ask for feedback after the event and the Interactive SXSW one arrived today. As a research survey it was flawed in three ways. First error – question structure Take this example of a question on the first page Overall, how satisfied were you with the information distributed in our print publications? 5= Very [...]
I love Robert Rosenthal’s Mothers of Invention marketing agency – not only does it have a great name and a strong following online, he comes up with a heap of great outbound marketing tactical campaigns. I just received his latest – a survey. Called the “Fascinating Marketing Survey” he’s all out to get good information [...]
Image via CrunchBase Zemanta is a superb recommendation tool for blogs – we’ve bee using it here on Creative Agency Secrets for years after seeing it on David Cushman’s blog. Its easy to use, helps us create professional content in minutes and best of all enables our content to feed back to other blog sites. [...]
| RSS |  |
 |
 |
 |
 |
 |