This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. Over the past seven weeks I’ve covered six steps that can transform your search marketing campaigns into lead- and revenue-generating machines. We’ve come to the final step: Step 7: Do it all over (and over) again! SEO and PPC are [...]
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 6: Clean up your Research with negative Keyword Discovery Last week’s email covered the importance of prioritizing workflow [...]
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 5: Focus on your top Keyword Performers Web analytics are a window into your search campaigns’ performance, and [...]
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 4: Monitor Your Results You’ve done your research, and you’ve put your keywords to work on your website [...]
A white paper has long been seen as a ‘serious’ way for a B2B business to position itself as a thought leader in its niche. Reading an Economist article recently about the glut of white papers (and my comment) being produced by management consultancies under the guise of research and new thinking, made me reflect [...]
Antony Mayfield has written Me and My Web Shadow a book about online reputation management, we ask him why he did it and how readers can manage their own reputation online. So what gave you the idea for the book? The idea began with a video I did for the Institute of Chartered Accountants called [...]
I am a great fan of the UK B2B Marketing magazine. They have created a strong presence and a great monthly magazine within a couple of years of launch. I am subscribed to a few of their emails (although unsubscribing is an issue) and today received a message asking me “How are you using telemarketing [...]
One of the nicest things about the web 2.0 world is the expectation that sharing and collaboration are more important than protectionism and corporate isolationism. Opensource software development led the way twenty years ago and has blossomed so that global corporations like Sun Microsystems have both opensource (i.e. free) software as well as paid-for software [...]
I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference. With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and [...]
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