I am a great fan of the UK B2B Marketing magazine. They have created a strong presence and a great monthly magazine within a couple of years of launch.
I am subscribed to a few of their emails (although unsubscribing is an issue) and today received a message asking me “How are you using telemarketing as [...]
Continue reading about Poorly structured research drives me crazy
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Reading Jay Baer’s recent post about truth and candour, I think he has got a great point.
The RSS-reading public loves a screw-up – an opportunity to poke fun at hubris and pride brought low. Domino’s is the most recent example of a long list of internet marketing screw-ups.
He says
I never thought [...]
Continue reading about Usher in the era of the ‘humble’ corporation
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BBC's car programme, Top Gear, had a brilliant sequence in which Jeremy Clarkson and James May are sent to a 'London Advertising Agency' to make an advert about the new VW Scirocco Diesel.
They arrive at "Goodyear, Stickleback and Bundsen Burner" and meet two execs….. who are they? A bit of detective [...]
Congratulations to James Whatley for a fine piece of crisis management on the SpinVox blog.
They have been under fire following a BBC article by Rory Cellan-Jones here , SpinVox's response and his latest rebuttal here .
Kevin has followed the clear rules of how to diffuse a crisis by sticking to the plain facts [...]
Continue reading about A great example of crisis PR on a blog
This is a photo fo what dropped through my client's letter box this morning. She opened a bank account with Alliance and Leicester for her new business.
17 pieces of mail relating to the account!
Surely these could be combined into a single parcel?
The world's gone mad.
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One of my clients just got their very first email newsletter from a supplier.
Oh my goodness, it is so DULL. Here's the opening paragraphs
Welcome to the first edition of XYZ's Connections e-Newsletter, designed to provide timely information and tools to help your business run more efficiently.
The cornerstone of our first issue is exciting news [...]
THe good just got really great.
sending unsolicited and inappropriate marketing messages has always been close to what we now call spam.
In the blogosphere, this direct approach without first establishing an online relationship and credentials / rights is considered more invasive and inappropriate than in the offline or email-only world.
Bloggers are very good at negative [...]
What a disappointment. I was driven to the O2 website by an advert for their new Bluebook service.
Curious, I watched the demo and so I signed up. Seemed a nice idea to keep all you sms updates, photos and phone numbers backed up.
and then having gone through all the registration process, received a text [...]
The dark underside of the internet – picking up all the things said about your brand online. Within a short period of time things can go wrong and the internet can change. But we can harness that open-ness for good.A future that is basically here, the near future. If we all have access to all [...]
Continue reading about Judo Moves for Defending your Online Reputation, Thor Muller
Key learning:
Community is Grown not built. “building community” is for architects not online. Read the wisdom of crowds. And build the tools people can use and trust them to use appropriately.
You may remember Fray from very old web. Derek started it in 1996 as a live story telling site. Each story [...]
Continue reading about Crowdsourcing for Creatives Derek Powazek
