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I rarely use support tickets with online service providers, preferring to research their knowledge base of articles instead. But when I get an answer like this with the log “Deemed Solved” it just makes me mad. The details of my issue were not resolved by the first ticket I submitted. Then, in order to [...]
There are times when apologies are needed in business. Sometimes we can say it with good grace – other times a forced reply through gritted teeth is needed. Take a read of Benjamin Ellis on fine form writing about “Making an Apology”. He writes “as a bare minimum I expect A genuine acceptance that what [...]
What is ‘fair’ on the internet? Should your brand engage in unscrupulous marketing techniques in order to gain ‘followers’ and raise brand awareness online? Search engine optimisation is a bag of tools that can be used to drive brand popularity – but how far should you go? David Cushman writes a helpful explanation of the [...]
I am a great fan of the UK B2B Marketing magazine. They have created a strong presence and a great monthly magazine within a couple of years of launch. I am subscribed to a few of their emails (although unsubscribing is an issue) and today received a message asking me “How are you using telemarketing [...]
Image by tonylanciabeta via Flickr BBC's car programme, Top Gear, had a brilliant sequence in which Jeremy Clarkson and James May are sent to a 'London Advertising Agency' to make an advert about the new VW Scirocco Diesel. They arrive at "Goodyear, Stickleback and Bundsen Burner" and meet two execs….. who are they? A bit [...]
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