A world without RFPs?
Is it possible that a creative agency can build a pipeline of new business without having to respond to RFPs as a means of finding new leads? Two articles in my RSS feed today struck me today as being relevant to this topic The first is a slide deck from the excellent Courtney Pemberton and [...]
By rebecca Wednesday October 12, 2011
Olympic Twitter rules – unenforcable?
Reading the rules the IOC is imposing on athletes competing at London 2012, makes me cry out loud. IOC, STOP and THINK. You are potentially challenging the largest consumer-powered communication engine to a fight to the death and I think I know who’ll win. What is social media best known for – quick updates and [...]
By rebecca Tuesday July 5, 2011
How to making a business apology – rights and wrongs
There are times when apologies are needed in business. Sometimes we can say it with good grace – other times a forced reply through gritted teeth is needed. Take a read of Benjamin Ellis on fine form writing about “Making an Apology”. He writes “as a bare minimum I expect A genuine acceptance that what [...]
By rebecca Friday May 6, 2011
Fair brand representation and black-hat SEO
What is ‘fair’ on the internet? Should your brand engage in unscrupulous marketing techniques in order to gain ‘followers’ and raise brand awareness online? Search engine optimisation is a bag of tools that can be used to drive brand popularity – but how far should you go? David Cushman writes a helpful explanation of the [...]
By rebecca Thursday September 23, 2010