Congratulations to James Whatley for a fine piece of crisis management on the SpinVox blog. They have been under fire following a BBC article by Rory Cellan-Jones here , SpinVox's response and his latest rebuttal here . Kevin has followed the clear rules of how to diffuse a crisis by sticking to the plain [...]
THe good just got really great. sending unsolicited and inappropriate marketing messages has always been close to what we now call spam. In the blogosphere, this direct approach without first establishing an online relationship and credentials / rights is considered more invasive and inappropriate than in the offline or email-only world. Bloggers are very [...]
What a disappointment. I was driven to the O2 website by an advert for their new Bluebook service. Curious, I watched the demo and so I signed up. Seemed a nice idea to keep all you sms updates, photos and phone numbers backed up. and then having gone through all the registration process, received [...]
Key learning: Community is Grown not built. “building community” is for architects not online. Read the wisdom of crowds. And build the tools people can use and trust them to use appropriately. You may remember Fray from very old web. Derek started it in 1996 as a live story telling site. Each story ended with [...]
They wrote a book, called Web Design for ROI. Key learning from this session: Judgements made are very quickly online. Improved design can make users take more actions that you want them to do. Small % improvements can lead to significant ££$$ revenue growth. Reasons for writing it – frustration… the business case and the [...]
Just got registration confirmation email…. and another trick missed. If you feel that a colleague would also benefit from visiting Technology For Marketing & Advertising, please forward this email where they can register for FREE at: http://www.t-f-m.co.uk/colleague I left the link unconcealed so that you can see there is no embedded connection to ME. The [...]
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