By Rebecca Caroe Tuesday May 31, 2011
How big does your company need to be before you use marketing professionals? For brands who are growing and becoming profitable there comes a time when you choose to professionalise your marketing. Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]
By Rebecca Caroe Sunday March 13, 2011
What drive and destroys value in a Social Media experience? 50% of an experience is about emotion. Learn 7 strategic questions that must be addressed. Colin Shaw` #beyphil What is loyalty? It’s an emotional attachment. ”I have this really great family, they’re a lot cheaper to run than your existing family – wanna swap?” Experience [...]
By Rebecca Caroe Friday February 11, 2011
Here are the slides for the training course I’m running with the Otago Southland Employers Association. First initiation was 10th February, next one Invercargill 24th February. Please download and use for yourselves. Social media for business training course View more presentations from Rebecca Caroe.
By Rebecca Caroe Wednesday February 9, 2011
I met Lynnaire Johnston, Word Wizard at two recent networking events. You know when you bump into the same person within such a short space of time you should notice “coincidences” like that and take action. So I phoned her up and found out more about what she does. Lynnaire helps businesses get noticed by writing dynamic [...]
By Rebecca Caroe Tuesday February 1, 2011
Devising appropriate ways to measure your social media campaign for new business development is key to proving that your work is delivering results. Today we suggest some ways to measure the success of your work The number of Followers on Twitter The number of Fans on Facebook Fan Pages, Events The number of tweets & [...]
By julia Monday September 27, 2010
This is a guest post by Kath Pay from The Email Academy. She will publish another 3 articles over the next few weeks. For most companies, your database is essential and list growth is one of your key aims. Ideally the subscription process needs to be as easy as possible – my mantra for building [...]
By Rebecca Caroe Tuesday June 22, 2010
There have been a few good quesitons around recently with Public Relations agencies in particular seeking ideas for competitions that can run on Twitter. Running a competition is a good way of building new followers for social media communication channels – it also helps for brand awareness. A contest doesn’t need to be expensive, or [...]
By Rebecca Caroe Wednesday March 24, 2010
This question is a great one and was prompted by a reader enquiry (thanks Kate). Many agencies seeking to integrate social channels into their campaigns want to know whether they can charge their clients for the work. Our view is that this should be a chargeable service that you can provide. First check a couple [...]
By Rebecca Caroe Monday October 26, 2009
The Independent’s business extra pull out from Tuesday has journalist Kate Hilpern writing about how social media is the perfect new way to get your products “across to customers”. What on earth does that mean? Well her quotes are from some nice statistics and some new factoids I didn’t know e.g. Linked In is helpful [...]
By Rebecca Caroe Monday October 19, 2009
Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]
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