rebecca on April 27th, 2009

Image via Wikipedia

Well a major brand is rocking the OTL boat – Coke 'suggests' that agencies get rewarded based on value .

Traditionally, defining the value of an assignment has been the job of the agency, which tells its client how many people and how much time it'll need to accomplish a given project. Under its [...]

Continue reading about Value based remuneration for agencies

rebecca on May 8th, 2008

Steve Moore has launched a new breakfast event, called One Morning, the launch was yesterday at the glamorous One Alfred Place business club.

Steve asked me to help out by chairing the three fabulous presentations – each one answering the question "What Happens Next?" for TV, book publishing and newspaper publishing.  I love doing [...]

Continue reading about Launch of One Morning Event

rebecca on March 31st, 2008

Cambridge Judge Business School's Centre for Entrepreneurial Learning does an annual residential course called "Igniting Enterprise"   It's a all-you-need to get started course where the attendees are expected to come with an idea for a new business that they can use as the model for all the lectures.  I think the focus is on [...]

Continue reading about Want to go on an entrepreneur training course?

rebecca on December 20th, 2007

Continue reading about Questions as you plan 2008

rebecca on November 9th, 2007

Continue reading about Winning more pitches – come and hear how

rebecca on September 25th, 2007

Continue reading about Five things I might be able to do to help your business…

rebecca on August 21st, 2007

Continue reading about Marketing to Muslims

rebecca on July 27th, 2007

Continue reading about Non Executive Directors – what do they do?

rebecca on July 24th, 2007

Continue reading about Business Development Methodology

rebecca on May 21st, 2007

Continue reading about Why can’t Web 2.0 apply to creative agencies?