Guest Post: Paul Foley on Handling Objections – Part Two
Do you struggle with objections or sometimes find that objections you never expected or planned for pop up and cost you sales? Well you’ll be glad to hear that there is an effective way to quickly become skilled at handling “any” objection whether you’ve heard it before or not. So how’s it done? Simple, all [...]
By rebecca Monday December 20, 2010
7 highly effective keyword research tactics – Step 7: Do it all over (and over) again!
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. Over the past seven weeks I’ve covered six steps that can transform your search marketing campaigns into lead- and revenue-generating machines. We’ve come to the final step: Step 7: Do it all over (and over) again! SEO and PPC are [...]
By julia Saturday December 18, 2010
7 highly effective keyword research tactics – Step 6: Clean up your Research with negative Keyword Discovery
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 6: Clean up your Research with negative Keyword Discovery Last week’s email covered the importance of prioritizing workflow [...]
By julia Saturday December 11, 2010
7 highly effective keyword research tactics – Step 5: Focus on your top keyword performers
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 5: Focus on your top Keyword Performers Web analytics are a window into your search campaigns’ performance, and [...]
By julia Saturday December 4, 2010