Image via Wikipedia Well a major brand is rocking the OTL boat – Coke 'suggests' that agencies get rewarded based on value . Traditionally, defining the value of an assignment has been the job of the agency, which tells its client how many people and how much time it'll need to accomplish a given project. [...]
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Steve Moore has launched a new breakfast event, called One Morning, the launch was yesterday at the glamorous One Alfred Place business club. Steve asked me to help out by chairing the three fabulous presentations – each one answering the question "What Happens Next?" for TV, book publishing and newspaper publishing. I love doing this [...]
Cambridge Judge Business School's Centre for Entrepreneurial Learning does an annual residential course called "Igniting Enterprise" It's a all-you-need to get started course where the attendees are expected to come with an idea for a new business that they can use as the model for all the lectures. I think the focus is on [...]
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