Archive for the ‘Strategy’ Category

Save the Date - come and hear Adriana in Conversation

Friday, May 11th, 2007

I have pushed the boat out and booked Adriana Cronin-Lukas to come and speak at a private breakfast for my clients and contacts on 30th May.

Social Media and Corporates: can they work together or is this just for consumers?

This will be an opportunity for you to hear one of the foremost social media commentators on her soap box!

We will discuss:

  • how agencies conduct relationships in the digital world
  • how to build a reputation online
  • can social media be made to work for agencies own business development
  • what are the possible pitfalls of business blogging?

If you haven’t received your invitation, please drop me a line and the venue is Piccolino in Heddon Street, London W1.

How are Agencies using Web 2.0?

Tuesday, May 8th, 2007

I am doing some research into how creative agencies are using Web 2.0 technologies for their businesses.  This stemmed from some McKinsey research published in April on how businesses globally are using Web 2.0.

I want to find out whether creative agencies are ahead or behind the curve.

As an advisor to several creative agencies, I see these technologies as "tools" that businesses can use to help them fulfil their strategic vision. 

Would you help me by taking the survey?

Click here to take survey

If you have colleagues and friends in other businesses who might also help
here is an email link you can send them to direct them to the survey.

http://www.surveymonkey.com/s.asp?u=526743836111

With many thanks for your assistance.

P.S. the survey offers to send you the results once you have answered the questions… if you want the results without answering the questions, keep reading this blog!

New Media Forum Conference

Monday, May 7th, 2007

I will be going to this.  Keynote speaker is Jyri Engeström - here  he is speaking last year. 

Wanna join me?

NMK Forum 07

Management theory on teambuilding

Tuesday, April 10th, 2007

Now, most of you readers know that I am a enthusiastic rower and sculler.  And here’s a great cross-over article about management theory and team building that is being used by one of the top rowing teams in teh world, Cambridge University, to try and aide its efforts to win the Boat Race.

Mark de Rond, has been following the crew and its professional coaching team for a year for his researches.  He is a Management Theorist at the Judge Business School.  It was Mark who set up the collaboration for his researches.  I expect the book that comes out of it will be very insightful. 

Anyway, here’s the Economist article.

Rhythm and blues

Mar 29th 2007 | CAMBRIDGE


From The Economist print edition

Can voguish management theory help to win a venerable race?

CAMBRIDGE
UNIVERSITY’S “blue boat”, which faces its Oxford rival in the 153rd
boat race on April 7th, glides past the browns and greys of the East
Anglian fenland. The oars cup and spill the water, leaving eight evenly
spaced dimples in the river behind them. Two catamarans track the
boat’s progress. In the first, Duncan Holland, the coach, looks for
flaws in the rowers’ technique. In the second sits a less congruous
figure: Mark de Rond, a management theorist from Cambridge’s Judge
Business School. He thinks this time-honoured contest holds lessons for
business today.

As in any
company, the members of the boat club are torn between competition and
co-operation. Colleagues vie with each other for preferment, yet must
collaborate closely to fend off competition from without. To win a seat
in the blue boat a rower must outshine his clubmates; but to go fast,
rowers must synchronise their efforts with the same people they are
trying to outdo.

On one recent
outing Mr Holland noticed the tell-tale signs of a “rhythm fight”
between two decorated rowers: each was trying, perhaps unwittingly, to
impose his natural tempo on the other. Some coaches might just tell one
to speed up and the other to slow down. But Mr Holland is willing to
try some b-school thinking. So, like the problem-solving circles
pioneered by Japanese steel plants, his rowers are encouraged to spot
and solve such glitches for themselves. “I lead from the side,” he says.

Picking the
best eight from more than 30 hopefuls proved tricky: not all of the
possible permutations added up to the sum of their parts. Jake
Cornelius, for example, arrived from Stanford University as one of the
strongest rowers, but he seemed to upset the rhythm of the boat. So he
was advised to row “anonymously”. As another rower put it: you stand
out by not sticking out.

Dan
O’Shaughnessy, by contrast, may not have the smoothest technique, but
he still belongs in the swiftest boat. A flamboyant character, he gets
the best out of his crewmates, who like to have him around, Mr de Rond
says. Their views were backed by an article in the Harvard Business Review,
which found that workmates prize amiability over ability, preferring
the “loveable fool” to the “competent jerk”. Employees may be reluctant
to admit this, but managers should take heed: teams that like each
other also seem to work better together.

So both
rowers will take their seats in the blue boat next week. The race is
always a test of strength, stamina and technique. But this year’s event
may also show whether some innovative management thinking holds water.

Web 2.0 adoption rates for business

Sunday, March 25th, 2007

Thanks to Nicholas Carr for spotting and linking two reports on Web 21.0 for business.  First Forrester’s survey of CIOs asked about their take-up of six Web 2.0 tools

Fully 89% of the CIOs said they had adopted at least one of six
prominent Web 2.0 tools - blogs, wikis, podcasts, RSS, social
networking, and content tagging - and a remarkable 35% said they were
already using all six of the tools.

Pretty much what you’d expect from Chief Technology Officers (who all probably lie a bit to appear ahead of the curve!)  [aside…. I remember in the Wordplex days of dumb terminals and central servers at Edward Erdman when I told the head of IT that a Windows front end for the software suite had been launched.  He knew nothing…. and I got no credit!]

But McKinsey did a wider survey

In January 2007, McKinsey surveyed some 2,800 executives - not just
CIOs - from around the world. It found strong interest in many Web 2.0
technologies but much less widespread adoption. McKinsey also looked at
six tools. While it didn’t include tagging, it did include mashups; the
other five were the same. It found that social networking was actually
the most popular tool, with 19% of companies having invested in it,
followed by podcasts (17%), blogs (16%), RSS (14%), wikis (13%), and
mashups (4%). When you add in companies planning to invest in the
tools, the percentages are as follows: social networking (37%), RSS
(35%), podcasts (35%), wikis (33%), blogs (32%), and mashups (21%).

So - you know where you can place your company in this list.  BUT….read on, dear reader.

Perhaps the most surprising finding coming out of the McKinsey survey
was that American companies are not poised to be the leaders in
embracing Web 2.0 in coming years. If anything, they’re looking like
laggards.

[I don’t want to say ‘hooray’ but finally we find the "rest-of-the-world" can dominate the Yanks.]  Hooray.  And our chance comes now. 
This bell-curve of adoptions is raging ahead.  Different industries are taking it differently.  I have been working with my clients to get blogs up to speed… the hardest thing is to get them to see the opportunities offered.  And where the benefits will fall.

Any advice for me?

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I am easy to find online

Monday, March 12th, 2007

God bless Google’s algorithm.  I am easy to find online….. even if you spell my name wrong.

Try it for yourself!
Or for your brand…..
AND Or your competitors….

In fact.  Why not download Firefox’s SEO Add-on and check your online profile, Alexa, MSN, Google and other rankings.  If you corporate page isn’t at least hitting 5 on Google…. worry.  in fact, be very worried and get it sorted pronto.

SEO is what you need.  Plus an integrated online and offline sales and marketing plan that builds your profile and reputation globally.  If you aren’t doing it - you can probably consider your business history within 3 years.

Call me and I’ll send you to the right people who are expert in the various skills you’ll need.

Blimey.

PS respond if you are scared by this.
PPS in fact, don’t write a comment or a response - just do it.  DROP EVERYTHING AND DO IT.

FedEx furniture

Wednesday, March 7th, 2007

I cracked up reading this from the Economist’s "Management Reading" section this month.
this story ran in August 2005….. and it has made the management journals 20 months later.
Still, blogs are slowing going mainstream…. it’s just a question of how slow it needs to be before the intellectual business academics realise it’s out there under their noses.

Aside…. if this is happening to your company THINK before calling your lawyers!

Business Horizons (part of Indiana University’s Kelley School of Business)

Volume 50, Issue 1 (January/February 2007)

“When customers get clever: Managerial approaches to dealing with creative consumers”

By Pierre R. Berthon, Leyland F. Pitt, Ian McCarthy and Steven M. Kates

What should FedEx, an international delivery company, have done about the creative young man in Seattle who used hundreds of FedEx envelopes to make furniture for himself, and then told the world about it via his website? The company sent an ill-tempered cease-and-desist letter, which predictably turned the man into a cult hero in cyberspace. The authors of this paper, from Bentley College in Massachusetts and Simon Fraser University in Vancouver, argue that companies should think laterally—such “creative consumers”, who find alternative uses for products, can be valuable. Creatives may work with outdated products—witness those devoted to modifying Apple’s long-lost Newton personal organisers—out of simple curiosity, or to meet a specific need, or to look good among other hobbyists. Firms need to choose between encouraging creativity by letting enthusiasts fiddle with their products, in the hope of sharing in any innovation that emerges, or trying to protect their intellectual property in a traditional fashion.

hHere’s the link to FedEx Furniture Blog although rather historic.  But the Wikipedia entry is instructional.
This really reinforces the exclusion corporates are creating for their brand by avoiding collaboration with "difficult" customers. 

Change your Agency business model

Tuesday, January 23rd, 2007

When I worked with Americans during the dot.com boom they were over-fond of the phrase ‘business model’  The discussion usually focused on how an online business could destroy your offline company.

Well, since then, most of us set up websites and those selling physical goods set up online shops.

The new threat comes from a different area: consumers bypassing traditional brand communication channels to market.  When a consumer and a brand can speak directly to each other - who needs an advertising agency, a PR agency, a direct marketing agency?

The IPA has published a report recognising this issue and making some rather broad-brush and namby pamby suggestions about how agencies can counter this threat.  Re-inventing the Agency

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The Advice and Guidance Manifesto

Monday, December 18th, 2006

This is the future….I love working with interesting people who challenge me and push new ideas out for testing to see if the idea will improve whatever we are working on.

This applies at work and in my leisure (rowing) life…. and at home too.

I have worked with great people who have helped me along the way Honor Chapman, Pip Errington, Mark Adams,  Richard Sheahan, Adriana Lukas,  Marianne Grand, Julian Wells [where are you now?], Vyla Rollins [ditto].   

I have also worked with great people who have NOT helped me along the way.  Sad but true.

Time for payback.  These people are GREAT.  They have skill, ability, strategic thoughts and they are very generous with their ideas.  And so here is my manifesto.

The Advice and Guidance Manifesto

Ever noticed how great, talented peoplet are free with advice and guidance?  Why do they do it?
1.  Because they aren’t threatened by sharing their ideas
2.  Because even if I could use every idea they tell me today there are dozens more they are formulating which will keep them ahead of me for a while yet
3.  Giving for free brings payback multiplied many times over (client referrals, new speaking opportunities, new ideas, building reputation….) 
4.  Because someone helped them when they were starting out and the responsibility cascades down the generations
5.  So start doing it yourself - TODAY!

I know this.  It happens here, on this blog.  As I write 9.72 unique visitors read this site daily.  Who are you?  Delighted you are visiting.  Presumably one or two are re-visiting - particular thanks to you, the faithful.  Wow.  Cheers.  Pass the message on. 

Caring for staff

Wednesday, November 22nd, 2006

Speaking sense.  You know it when you read it!

A couple of my clients have staff resigining or getting itchy feet at the moment.  It’s normal.

But what you do about it matters.

Read this and use it to help you make a decision about those key workers and the impact they have on your business if they stay or if they go.

From The Houston Chronicle

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