I have been reading about the Australia Tourism pitch that's going on right now. It's a knotty one because there is one dominant, hugely successful campaign that lurks in the background (Paul Hogan's shrimp-on-the-barbie) which is now 25 years old but well-remembered.
The Economist quotes Geoff Buckley, MD of Tourism Australia "The Hogan ad was brilliant [...]
Continue reading about Joint bidding and corporate collaboration
Partial transcript of Peter Day’s World of Business broadcast 7 Feb 20.30.
Successful teams have three things in common:
1. prepared to co-operate, colaborate
2. they all had diverse points of view
3. they have a mission or something that excites them
The best teams are from different countries, genders and mindsets – bring as many viewpoints together as possible [...]
