I have been reading about the Australia Tourism pitch that's going on right now. It's a knotty one because there is one dominant, hugely successful campaign that lurks in the background (Paul Hogan's shrimp-on-the-barbie) which is now 25 years old but well-remembered. The Economist quotes Geoff Buckley, MD of Tourism Australia "The Hogan ad was [...]
Continue reading about Joint bidding and corporate collaboration
Partial transcript of Peter Day’s World of Business broadcast 7 Feb 20.30. Successful teams have three things in common: 1. prepared to co-operate, colaborate 2. they all had diverse points of view 3. they have a mission or something that excites them The best teams are from different countries, genders and mindsets – bring as [...]
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