Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry.

I’d like to give them a decent informational talk with a bit of humour thrown in.

Here’s the brief.

You may remember we met back in the Spring and amongst other things I mentioned that I may run a Careers Evening of talks around the Advertising and Marketing sector. Unfortunately, this hasn’t come to fruition. However, the Advertising and Marketing Communications Careers Fair is happening on Thursday 29 October and I am putting on some talks during that event.

We talked about the possibility of your doing 20 minutes on understanding the family tree of the sector, what job titles really mean with some jargon busting. Would you still be willing to come along and do this?

Questions:

1. List all the different types of Advertising and Marketing Communications agency specialisms
2. Create a ‘family tree’ of the sector
3. List all the main job titles found in agencies
4. List all the main job titles found in client-side marketing departments
5. What does each title REALLY mean?

Sounds like an A-level exam….. but can you help me out?

I’ll get going with some of the lists.  More tomorrow.

Please post your suggestions below.

With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and training tools for you, the readers of Creative Agency Secrets.  Most of you run or work in creative agencies and will be considering how to plan for your future business development, growth and survival.  I hope that some of these posts will be useful reading over your Easter holiday.

Firstly – the panel I spoke on was called My boss doesn't get it: championing social media to 'the Man'.  With well-known B2B blogger, Peter Kim and the Small World Labs team we had a good discussion including taking questions by Twitter!  The panel is
summarised by several bloggers.

If you have an interest in Advertising and Branding – read about how Alex Bogusky from Crispin Porter+Bogusky is introducing new collaborative partnership business modelsto their repertoire.  Chris Heuer speculated on  The Future of
Advertising ng and 'hot' agency boss Pete Lerma from Click Here/The Richards Group led a great talk on
Models for agency integrationread this if you are a traditional agency adding digital teams to your offering.  

British Filmmaker Jess Search of C4 Britdoc facilitated a discussion on how Brands are driving content for branded entertainment. It seems Advertiser funded programming has come to maturity. 

The PR and Marketing communications world came under attack at the session "Are PR agencies a dying breed? " which was very animated – the common view was that social media is natural territory for PR folk but that we've got to get out and claim it for ourselves.  Building online commmunities in B2C and B2B were covered in two separate gigs:  Nerd network: building a B2B online
community
and Building your audience online .

Design and Digital businesses spoke about pitching and how to win work via the internet.  This focused on some of the 'free' pitching websites in the session called Is spec
work evil?   Probably the hottest argument of the conference occurred here and the debate continued in the comments on my blog post.  Please join in and add your views about whether agencies should do speculative work and free pitching. 

Thank you all for your time and please forward this email if it is useful for your team. 

P.S. I will be going to an event tonight hosted by the Cass Business School to debate solutions to the recession for the creative industries.  We'll be using the we20 method and I hope to publish the outcomes.  Join us  

Please assist.

Dearest Gang

I am writing to you to let you know, in a rather embarrassing and self-publicizing way, that I am soon to take part in "Comic Relief Does Fame Academy" on BBC1. Now this involves several things. I have to sing (live) at the launch show which is on Saturday March 3rd, and if I am VOTED IN to the Academy (where I will start paying in sweat) then I will enter its hallowed doors on the following Wednesday, 7th March. I will then have to sing (live) every night to try and stay in if enough people VOTE FOR ME. If people VOTE FOR ME, then I could stay in till Friday March 16th, which is not going to happen because Barry from Eastenders is also doing it and he’s got a well brilliant voice. Now, do you see where I’m going with this? You may have noticed that certain of my words are in capitals.

Got it?

PLEASE VOTE FOR ME

I don’t actually know any of the phone/text numbers but if you watch the shows all will be revealed. And don’t forget, it’s all for Ch-aridee.
Now why vote for me? I’ll keep it brief. I’m regarding this as a mini-break. Bugger going to Riga on some beer-infested bender. I can do it in London and most importantly can get some well-earned kip away from a husband who snores as loudly as the QE2 coming into port, and two children who keep waking me up at 6 in the morning. I’ll say it again

PLEASE VOTE FOR ME

Tell your friends, family, colleagues, co-habitees, staff, teachers, pupils, passengers, bitches, clients, bosses, manicurists, financial advisors, exes, religious advisors, neighbours ANYONE to

VOTE FOR ME. VOTE FOR MY KIP. NOT FOR UKIP. FOR GOD’S SAKE NOT THAT.

I must go now and learn the back catalogue of Earth Wind and Fire

Much love, and just think of the good you will be doing the world when you vote for me.

Mel

Clearly, for a serious company, they still find time to watch stuff in the lunch hour.
Keep it up, Chris!

Their reporter, Rob, is seen doing a 500m piece (set at 71kgs and 1x, right cog) coached and encouraged by Dan Topolski the veteran athlete, coach and commentator.

See it here Video [page down to 2006 select World Rowing championships and it is on page 11].
Interestingly, Rob is a runner and had never rowed before on land or water.  See that he manages to keep the RP seat still until the last 20 strokes or so. 
Just goes to prove that the RP is fine for novices and beginners.