Image by Getty Images via Daylife Some of our American friends are getting very bgnt out of shape by Publicis' concealment of the extent of job losses they created across the global empire. BNET's Jim Edwards posted a shocking article today that announced Publicis CEO Maurice Levy outright lied about the status of layoffs across [...]
I had occasion this week to write the specification for two website redesigns. And that has set me thinking about the new state of affairs within the wide range of marketing communications that includes a website as a communication tool. When I was taught my trade we had a series of headings in our marketing [...]
Do you work for any luxury brands? Frequently these (or aspiring luxury brands) suffer in an economic turn-down. Here is a fabulous idea that you may want to suggest to your clients as a way of encouraging new revenue streams during a recession…start a business to rent or hire out your luxury goods. PSFK write [...]
Continue reading about Strategies for luxury brands in a recession
Thanks to Jeremiah's post on OpenSocial Important Concept: Distributed Web Marketing no longer is limited to your corporate site. Let go of the concept of ‘driving traffic to your website’ as a sole measurement of success. The web, it’s message, and your battles are now fought on the open and distributed web. Trusted decisions between [...]
Continue reading about The new marketing – the future is beginning to happen
Just going through the multitude of postcards, gifts and flyers in the nice Adobe canvas bag they give all registrants [it'll be useful for shopping when I get home!]. Made to Stick – book by Chip Heath and Dan Heath – going back to Dickens – a book available to buy chapter by chapter [...]
But only in the USA…. I’ve long regretted that some cafes that I frequent don’t offer wifi….I’d go there a whole load more often and stay longer if this were more freely available. Starbucks make you pay £5 for an hour’s surfing with T-Mobile. I once paid it because we needed the connection for a [...]
If you are selling enterprise software, here’s a book that you have to read. My book review is here on Amazon UK I have been speaking to Mike Barlow, the author and helping him promote the book over here in Europe. Here’s part of an interview he gave to the SAS Institute blogs page Information [...]
Reading last week’s Marketing magazine…. p 17. Preview of a Haymarket conference “B2B Marketing Success” ends with the quote from Joe Thomas “Marketers must ensure that their product offering is relevant to the target audience, but would also do well to remember the power of creativity – B2B marketing doesn’t have to be boring.” FFS. [...]
Continue reading about Patronising commentary fromn Haymarket
We all have the odd client who could loosely be described as ‘difficult’. In fact sometimes you find your life gets dominated by a client whose behaviours are inappropriate, demanding and just make it a bad time to work with them. I call people like this ‘energy-takers’. In any relationship you should find that there [...]
It isn’t often that my hobby (rowing) and my work coincide and intercept…. but tonight on Radio 4 8.30 pm this is on… should be good listening Team Spirit is a programme on BBC Radio 4 tonight 8.30 – 9 pm (repeated Sunday 9.30 -= 10 pm) At a time when business is conducted globally [...]
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