Everyone in the B2B environment is talking non-stop about generating leads but few marketers know how much information to ask potential contacts for. Too much may stop them from subscribing to your service whilst too little can make it hard for your sales team to convert them into buyers. So how many data are enough? [...]

We have found that the past week’s blog posts have somehow absented themselves from our site. We’re working to restore them. Really sorry… we can email you a summary if you’d like to see what you missed.

Be glad you don’t live in the USA – a new reality TV show pitting two advertising agencies against each other as they pitch for a real client has hit the airwaves.   Judging by the commentary online, it’s missable. Mckinney and WCDW are the two agencies and in the opening episode they pitch for Subway’s business. [...]

Idealog is the website for innovative business in New Zealand – we’re stoked that our client Global Culture has been featured as they drive their search for new retail partnerships in Wellington, Tauranga and Napier / Hawkes Bay. Please share this with any of your contacts who may be able to help introduce. It’s also [...]

Inspired by the excellent resources listed in Jeff Sextons’ blog on 85 Resources for Copywriting, here is a short sweep from the archive here on Creative Agency Secrets with some articles that touch on copywriting for new business development The Lightbulb Moment – in which we advocate publishing rejected creative as a learning tool and [...]

Weve started building a new page on the site – Resources – from which you can find and download some helpful tools for new business development. If you are a Delicious user, you may want to follow rcaroe as that’s where we upload new tools as we discover them. Got any favourite sites or tools [...]

    Agencies Grintsch Communications, PR and web design agency, Germany Ocean Design, branding agency, London, UK Zolv, clever web designs and applications, West Yorkshire, UK Benefitz, print and related solutions for advertising, New Zealand Cunningham PR and Advertising, ‘this website is temporary and will update when you least expect it’. Conenza, community management services, [...]

Sponsored post The role of software in running businesses today is becoming more and more important. So too is the importance of a developing a systematic process to look after this valuable and indispensable asset. By implementing a Software Asset Management program to optimise the full lifecycle of software assets from the initial purchase, deployment, maintenance, upgrades and retirement, companies [...]