Migrating to Web 2.0
I had occasion this week to write the specification for two website redesigns. And that has set me thinking about the new state of affairs within the wide range of marketing communications that includes a website as a communication tool. When I was taught my trade we had a series of headings in our marketing [...]
By rebecca Wednesday July 29, 2009
Website design job going
A project I am involved in requires a website, shop and e-learning component building. Anyone interested, email me for the full spec. Bidding closes 18 August. Bookmark It
By rebecca Tuesday August 12, 2008
Strategies for luxury brands in a recession
Do you work for any luxury brands? Frequently these (or aspiring luxury brands) suffer in an economic turn-down. Here is a fabulous idea that you may want to suggest to your clients as a way of encouraging new revenue streams during a recession…start a business to rent or hire out your luxury goods. PSFK write [...]
By rebecca Monday March 24, 2008
The new marketing – the future is beginning to happen
Thanks to Jeremiah's post on OpenSocial Important Concept: Distributed Web Marketing no longer is limited to your corporate site. Let go of the concept of ‘driving traffic to your website’ as a sole measurement of success. The web, it’s message, and your battles are now fought on the open and distributed web. Trusted decisions between [...]
By rebecca Tuesday March 18, 2008