VRM builds closer links with CRM
I was very touched this week to read that Doc Searls and Don Peppers have started a dialogue about how the CRM (customer relationship management) school of business thinking has developed towards the new challenging VRM (vendor relationship management) mode of operation. Doc kindly credited me with making the introduction and amplified on an earlier [...]
By rebecca Thursday September 30, 2010
Crowdsourced customer-buy-out of Nabaztag proposed
Image via Wikipedia I have been contacted by Emmanuel Moll – an old rowing contact, who is involved with the French movement to get customers to club togehter to buy out the management of the Nabaztag wifi rabbit toy service company. I was wondering if you could help me with something. I recently started an [...]
By rebecca Friday August 21, 2009
Cluetrain celebrates 10 years – so what next?
The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain? It [...]
By rebecca Thursday June 18, 2009
VRM hub last night
Enjoyed my first VRM hub group meeting for a long time last night. Fantastic views of the city at night. Adriana challenged us to write down what we wanted from VRM and the range of answers gave good insight. Then we drew up a list of 'tags' that represented our answers which i enjoyed. [...]
By rebecca Friday February 27, 2009