I was very touched this week to read that Doc Searls and Don Peppers have started a dialogue about how the CRM (customer relationship management) school of business thinking has developed towards the new challenging VRM (vendor relationship management) mode of operation. Doc kindly credited me with making the introduction and amplified on an earlier [...]
Image via Wikipedia I have been contacted by Emmanuel Moll – an old rowing contact, who is involved with the French movement to get customers to club togehter to buy out the management of the Nabaztag wifi rabbit toy service company. I was wondering if you could help me with something. I recently started an [...]
The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain? It [...]
What will it be like when consumers control their own data and become the driver of relationships with vendors? Went to another VRM Lonodn meeting last week organised by Adriana Lukas. Richard Marr has written a good synopsis of his undestanding with some very handy 'use cases" illustrating what VRM might be used for in [...]
Many companies are continuing to send direct mail to large audiences who have not opted in to recieve it. Read this if you want convincing about what the ‘average’ consumer in the UK does with it. And if you want to see the future do some research into VRM. Vendor Relationship Management or the ability [...]
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