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I have been contacted by Emmanuel Moll – an old rowing contact, who is involved with the French movement to get customers to club togehter to buy out the management of the Nabaztag wifi rabbit toy service company.
I was wondering if you could help me with something. I recently started an initiative for [...]
Continue reading about Crowdsourced customer-buy-out of Nabaztag proposed
The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us.
The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest.
What was so great about Cluetrain? It [...]
Continue reading about Cluetrain celebrates 10 years – so what next?
Enjoyed my first VRM hub group meeting for a long time last night. Fantastic views of the city at night.
Adriana challenged us to write down what we wanted from VRM and the range of answers gave good insight. Then we drew up a list of 'tags' that represented our answers which i enjoyed.
The area [...]
What will it be like when consumers control their own data and become the driver of relationships with vendors?
Went to another VRM Lonodn meeting last week organised by Adriana Lukas.
Richard Marr has written a good synopsis of his undestanding with some very handy 'use cases" illustrating what VRM might be used for in the [...]
Customer data has been an important part of the advice I give most of my clients for a long time – since I worked for Peppers and Rogers I have tended to suggest that it be called Customer Relationship Management or CRM.
But that time is now moving into the past. The future is about 'flipping' [...]
Continue reading about The future for customer data – a preview
Many companies are continuing to send direct mail to large audiences who have not opted in to recieve it.
Read this if you want convincing about what the ‘average’ consumer in the UK does with it.
And if you want to see the future do some research into VRM. Vendor Relationship Management or the ability of [...]
