Image by richardjingram via Flickr Ideas for campaigns in B2B are often focused around written content delivered by electronic media. Content strategies are now an essential part of planning your B2B new business development. If your clients or company do not have an explicit content strategy – it’s time to get your pen out and [...]
Continue reading about 10 ways to improve your web content strategy
Antony Mayfield has written Me and My Web Shadow a book about online reputation management, we ask him why he did it and how readers can manage their own reputation online. So what gave you the idea for the book? The idea began with a video I did for the Institute of Chartered Accountants called [...]
Continue reading about Shout! with Antony Mayfield of iCrossing
Image by Getty Images via @daylife Since the Apple announcement about not enabling Flash on the iPad, iPhone and other devices, it is now clear that if your marketing agency website uses Flash – it’s time to change. There are many problems with flash websites – not least being that SEO won’t work on the [...]
Continue reading about Your flash website is iPad out of date
B2B recruitment is an area where it is easy to forget the importance of branding and corporate communication. Nowadays you can find out loads about what it’s like working for a company online – and mostly through non-official sites. I was really pleased to read this post from Jeffrey L. Cohen in which he interviews [...]
Continue reading about What’s it like applying to work for your company?
The development of online money-making by bloggers and early-adopter affiliate marketers has progressed from stage one – write stuff and hang adverts around it; to stage two – use affiliates to promote it on your behalf and is now moving into a third stage. Building closed spaces where you can pay a bit to get [...]
Continue reading about The Third Tribe, a fairy tale of internet marketing
Image by couchlearner via Flickr Reading Jay Baer’s recent post about truth and candour, I think he has got a great point. The RSS-reading public loves a screw-up – an opportunity to poke fun at hubris and pride brought low. Domino’s is the most recent example of a long list of internet marketing screw-ups. He [...]
Continue reading about Usher in the era of the ‘humble’ corporation
Found a nice service with a fee plus paid-for analytics solution for Twitter accounts. Called Ad.ly Analytics it uses the Twitter API to assess your personal account. Here’s the image of mine. I like the USA geographical assessment – who are all the Texans following me? It also looks at the time of day you [...]
One of the nicest things about the web 2.0 world is the expectation that sharing and collaboration are more important than protectionism and corporate isolationism. Opensource software development led the way twenty years ago and has blossomed so that global corporations like Sun Microsystems have both opensource (i.e. free) software as well as paid-for software [...]
Continue reading about How to create, share, collaborate and solve problems
I wanted to start this post with a flow diagram t hat resonated with me so much that I immediately sent it to my Mother. I’ve been doing ‘tech support’ for my family for years, and for Geoff and, and, and. I expect you’ve been doing it too. But although funny, truthful and nicely wry, [...]
Continue reading about What will business life be like in the future?
The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain? It [...]
Continue reading about Cluetrain celebrates 10 years – so what next?
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