I rarely use support tickets with online service providers, preferring to research their knowledge base of articles instead. But when I get an answer like this with the log “Deemed Solved” it just makes me mad. The details of my issue were not resolved by the first ticket I submitted. Then, in order to [...]
One of the buzz marketing phrases doing the rounds is “Inbound Marketing” and we find that many brands and businsses hope inbound marketing will fulfil all their hopes for new enquiries and drive up the sales funnel effortlessly. It doesn’t work like that. There certainly are many agencies who sell themselves as inbound or content marketing specialists. [...]
Yesterday we launched into a new interview with Paul Roetzer about his book, The Marketing Agency Blueprint. In the book you use the phrase “Hybrid agency” – is this commonly used? It’s not yet common. There’s another PR book coming out describing us as hybrid professionals which I have read a preview. But I do [...]
Since we wrote the report summary on mobile shopping, we also found this report from marketing agency, Head London, in which they commissioned research into retailers’ online stores. The Customer Experience Deficit White paper Online retail experiences have to become brand specific, highly relevant and personalised to each shopper. Retailers need to make better use [...]
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