B2B recruitment is an area where it is easy to forget the importance of branding and corporate communication. Nowadays you can find out loads about what it’s like working for a company online – and mostly through non-official sites.
I was really pleased to read this post from Jeffrey L. Cohen in which he interviews Laurie [...]
Continue reading about What’s it like applying to work for your company?
The development of online money-making by bloggers and early-adopter affiliate marketers has progressed from stage one – write stuff and hang adverts around it; to stage two – use affiliates to promote it on your behalf and is now moving into a third stage.
Building closed spaces where you can pay a bit to get into [...]
Continue reading about The Third Tribe, a fairy tale of internet marketing
Image by couchlearner via Flickr
Reading Jay Baer’s recent post about truth and candour, I think he has got a great point.
The RSS-reading public loves a screw-up – an opportunity to poke fun at hubris and pride brought low. Domino’s is the most recent example of a long list of internet marketing screw-ups.
He says
I never thought [...]
Continue reading about Usher in the era of the ‘humble’ corporation
Found a nice service with a fee plus paid-for analytics solution for Twitter accounts. Called Ad.ly Analytics it uses the Twitter API to assess your personal account.
Here’s the image of mine. I like the USA geographical assessment – who are all the Texans following me?
It also looks at the time of day you tweet and [...]
One of the nicest things about the web 2.0 world is the expectation that sharing and collaboration are more important than protectionism and corporate isolationism. Opensource software development led the way twenty years ago and has blossomed so that global corporations like Sun Microsystems have both opensource (i.e. free) software as well as paid-for software [...]
Continue reading about How to create, share, collaborate and solve problems
I wanted to start this post with a flow diagram t hat resonated with me so much that I immediately sent it to my Mother. I’ve been doing ‘tech support’ for my family for years, and for Geoff and, and, and. I expect you’ve been doing it too.
But although funny, truthful and nicely wry, the [...]
Continue reading about What will business life be like in the future?
The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us.
The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest.
What was so great about Cluetrain? It [...]
Continue reading about Cluetrain celebrates 10 years – so what next?
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Great Fast Company post about a disgruntled customer redesinging the American Airlines website for free and running into the normal corporate issues with large company sites and multiple approval layers.
Compare this to the Obama site design that due to time pressures could not have multiple decision makers in the design process.
I liked [...]
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Sitting in #amp09 east with @dougald , @richardhare and @sleepydog
Collapsonomics
Collapsonomics – sustainability – how to sustain our way of living while managing the problem of not breaking down our current way of living.
how do we find a livable way' of riding out the changes – this should be the question
structures may [...]
I met Craig Wilson earlier this year. And he's written an interesting piece on how Australia 's leading thinking in creative is about three years behind the US…. I wonder whether it really is 'behind'? Or if this is just a perception from a smaller marketing industry.
I remember the early days of the web [...]
Continue reading about Different economies, different speeds
