Creative Agency Secrets

Working today with a new client we discussed some basic stuff to do with knowing how you are represented online (particularly in places where you do not control the content).

1. Set up a Google Alert to search weekly on a 'comprehensive' basis for your name.  Set this up in quotes so that it searches for your names concatenated.
2. Google your own name. 
3. Google obvious mis-spellings of your name [Rebekah Carrow]
4. Check out Zoom Info for your name and click the button to say 'this is me' and edit the information to reflect your current contact details.

That's for starters.  Go for it!

Great page from NMK the New Media Knowledge team who do so much to promote new digital stuff in London.

They are re-designing the site and have added a logo “Beta” to each page.  If you click on it the link takes you to this page   where they list all the good and bad things with the site at present.  In this way you know what they’re already aware of and working on and what is still unresolved.

Straightforward, and accurate.  And also the possibility of the ‘permanent’ beta looms….! 

I love this - from Adriana Lukas (queen of the blogosphere and sometime client of mine). She maintains a couple of blogs one is  Media Influencer

She writes "Technology is dangerous! Ben Clemens is a Yahoo! employee and his mobile phone was stolen
on his commute. So far, so mundane. His phone had a camera and a photo
blogging software called ShoZu configured to post any picture taken by
the phone camera to his Flickr photostream. Nice. The fun starts when
the thief not knowing about it, takes pictures of his family, dog etc and they are automatically uploaded. Ben becomes a 15 minute celebrity."

This just cracked me up.  A thief gets caught red handed without knowing as he takes photos with a stolen phone.
Similar to the story of my mate Piers Schreiber who got his phone nicked in Spain on holiday… got the bill when he came home…fully itemised… calls to Morocco!

Nuff said.

Received this email this morning

NESTA
is a lottery funded organisation that invests in business and supports
creativity. Their Insight Out programme is a training and funding programme
designed to support recent graduates set up interesting new businesses.

Anyone who has
graduated from a higher education course in the creative industries and plans
to develop an exciting and original business can apply to one of the
participating regional areas.

Divided into
four phases Insight Out offers a unique approach to business and professional
development through a series of workshops and one-to-one meetings led by key
experts in the fields of finance, law and business. Regionally based each
Insight Out programme accepts up to 20 business ideas. Those who attend will
have the opportunity to apply for up to £5,000 in business start-up funding
from a total pot of £20,000.

The following
Insight Out Programmes will be accepting
applications from August to October 2006:

• West Midlands application
       deadline: 22 September
• North East – application deadline: 27 October
      

• Northern Ireland - application deadline: 29 August
      

• North West – application deadline: 31 August

• Yorkshire and
       Humberside – application
       deadline: 29 September

Read more, and apply here:NESTA