Finding your niche on Twitter for new business leads

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We just completed a coaching session with a new client who provides a fabulous niche service: a rescue for startups.  James wants to learn how to use Twitter and to assess whether it’ll be a useful new business development tool for his business.

James found technology startups are spending money on coders and technology development that is not delivering and this is causing a huge waste of their cash.

So that’s his business but is it possible for him to find prospective clients and start a dialogue with them using Twitter?

Want new business leads using Twitter?

It’s possible.  We show you an easy way to test whether your target market audience responds to tweets for biz dev lead generation.

Methodology for biz dev on Twitter

James wants to learn how to use Twitter and to assess whether it’ll be a useful new business development tool for his business.

Steps in the process:

  1. Set up twitter searches for your niche and find people to follow who have value and fit your target market
  2. Every day, spend half an hour retweeting good content, answering others’ questions and tweets and building your profile online
  3. Set some tweets to cover most of the 24 hour period or just the trading hours of your target market
  4. Have a strong profile and expertise statement on your Twitter home page
  5. Set up a landing page on your website with analytics tracking so you can see click throughs.
  6. Devise an offer for your first product and publish this to the website
  7. Track the number of conversations that you succeed in starting in your first week of activity

James is now off doing this for his business for a week.  We’ll see how he goes

Anyone else want to try the same process?

 

The icons below show which steps in the New Business Development Method are covered in this blog post.  See the blog Categories list on the right of the page for others on similar topics

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