The Football World Cup will be the first big test of mass mobile marketing for brands.  Going mobile is a hot topic of conversation within marketing circles.  But it takes a big event for a lot of large brands to start using the medium and to inspire others to jump in and try it out.

Last month, a conference about mobile marketing for Football – including the World Cup – was hosted by Camerjam.

They have kindly published the keynote speaker, Tomi Ahonen‘s speech and slide deck online as well as several other presentations.

Learn what others have done with mobile marketing, how brands can use mobile to reach out to sports fans and where the biggest opportunities for mobile marketing campaigns to connect to consumers.

Here are four great free resources for you to read.

• Case study of Turkcell and GarantiBank football sponsorship
• Tomi Ahonen keynote on mobile marketing for sports around the world [a long slideshow but worth it]
• Jonathan MacDonald who presents the rationale for mobile marketing charmingly [send a copy to your boss]
• O2 Litmus model for co-creation [Litmus only works in the UK]

Related articles

• M-Football (qootia.com)
• The Year of the Mobile? 4imprint’s Latest Blue Paper and Podcast Explores Mobile Marketing (eon.businesswire.com)

Related posts:

1. Sports mobile marketing – M-Football
2. posting mobile
3. Nice mobile app for contact details