Business websites cannot be static “set-and-forget” marketing assets. Learn how to work your website so that it pays back the investment to the business. A well-run website should:
- Show up in natural search
- Answer visitors’ questions
- Bring enquiries, leads or sales to the business
- Persuade visitors to reveal their identity
- Showcase the expertise of the firm
This is a practical training webinar which will show you how to assess your website’s effectiveness and give you a checklist of what you can do to improve.
Included is a free eBook detailing 5 ways to improve how your website shows up in Google, what search terms your site shows up for, how to use title tags and meta descriptions.
Suitable for small and large firms.