How does Brands Seeking Agencies work?

By Rebecca Caroe Wednesday November 9, 2011

We got a question from a customer reviewing the Brands Seeking Agencies service. And so let us answer as many of the questions as we can:

Where does your information come from?

It is simply from visitors targeting our website in searches – we rank high for several key search terms in branding, pitching, advertising and marketing

Tracking the source URL of the searcher tells me someone at that company is searching for that exact phrase.

Why does this work for new business development?

We find that these searches are ‘early stage indicators’ of business development activity – i.e. in the ‘research’ stage for the brand. When a brand manager is considering new marketing activity, s/he will oftentimes do an internet search to find out more before writing a brief for a pitch, for example.

Why are some leads for contest ideas?

This is because of the search terms that our site gets found for.

You will notice that we frequently reveal the name and URL of the brand who wants a contest idea – let us explain why we do this.

We want to give new readers who are not yet ready to subscribe a chance to see the quality of brand names that our service uncovers
Many agencies find that using a contest idea as an “introduction” is a great way of ‘opening doors’ for a new brand who does not yet know your agency.

A majority of brands are not from USA

This outcome is a function of three things –

We originated in the UK and have a lot of British companies who read the blog.
The internet in native English is read by people in US, Canada, Australia, UK, South Africa, New Zealand and several other countries where English is the native language.
Our site attracts readers from around the globe – many of whom use English for search because the results are richer than in their language.

How can I get more leads suited to my agency?

At any one time, we cannot predict the industry, country or type of leads that we uncover.

We fully understand that these are unlikely to suit every agency all the time. You may be a niche specialist in high tech B2B while another subscriber agency works with clients from Florida or Denmark across many industry groups.

To assess whether our Brands Seeking Agencies leads may suit your agency, we suggest you read back through the ‘history’ of Brands Seeking Agencies blog posts and see how many on average look likely to match your expertise and specialism.