A Twitter manager is an individual who monitors one or more Twitter accounts and engages with Twitter users for those accounts. They are more than an automatic tweeting machine. They think of ways to engage their followers, how to gain new ones and spend much of their time interacting with the Twittersphere (the space of Twitter).
A Twitter manager must keep in mind that they are an entity and represent the values and voice of the account that entity belongs to. This is particularly difficult when they manage multiple accounts as they have to reflect multiple personas in their tweets.
What does a Twitter manager do?
These attributes are exactly what a regular Twitter user will do. However we’re talking about it and looking at it from a Twitter manager’s point of view. Here are the activities a Twitter manager undergoes and how they do them differently…
- Creates original tweets: when a tweet first comes into existence it is said to be original, rather than taken from someone else’s tweet.
- Shares tweets: this is where a tweet is tweeted again and the original sender is notified and credited. These types of tweets can help smaller pages generate hype and develops relationships with the original tweeter.
- Sends and replies to direct messages: known as DMs, direct messages allow twitter users to message each other privately. This opens up the Twittersphere to the sharing of personal details and private conversations.
- Uses #hashtags and copies @people in tweets: by using a hashtag or at symbol in a tweet you notify users of that tweet. It comes up in their feeds and is a more reliable way of getting your tweets seen by the Twittersphere.
- Follows #hashtags and conversations: a hashtag records all tweets with it attached and you can search via hashtags to follow a topic or conversation. This is crucial to success for Twitter managers as they can follow the best conversations from specific topics related to the account(s) they manage. They show you who tweets the most in that topic, who is important in that topic, what trends are rising and even helps you keep up with big news and events.
- Balances their number of followers with the number of people they are following: this is another way of getting noticed. By following a Twitter account (a user) you encourage them to see what tweets you make and they will often reciprocate the follow. So this subsequently grows your followers and provides you with more original tweets to retweet from that user you followed. This also allows you to get more in touch with your followers by direct messaging who you follow as long as they also follow you.
Tools of a Twitter manager
- www.tweetdeck.com = this is a powerful tool that grants you the power to post using multiple Twitter accounts, schedule posts and see every corner of each Twitter account in an instant. Being able to view messages and posts all on one screen improves productivity by a lot, even for just a single account.
- www.tweriod.com = if you’d like to know when your followers are online the most, use Tweriod. They’ll send you a report showing you when your followers are most active. From here you can schedule your best tweets using Tweetdeck so they get the most impact and following.
- Find many more on the Twitter Tools Listly. There are many tools to follow metrics and statistics for Twitter accounts and show you exactly how to use your account to it’s fullest potential.
Pitfalls of a Twitter manager
Be careful when replying – as a Twitter manager, your voice is that of the accounts you are managing. You have to maintain a constant persona for each account and be careful not to stir up negativity in your followers. For example, I’ve created conversations by simply asking people about what they do in their daily lives. They then get interested enough in me to look at the company web page and learn more about the brand I’m managing.
Share for your audience, but avoid profanity – as you re-tweet content you’ll see great tweets that are inappropriate in language, but perfect in context. Tweak these tweets to be appropriate and make sure you read tweets over a few times. It is easy to quickly retweet something that makes you laugh in the context of the account you manage.
Always give recognition of the source – if you know where it came from, recognise the creator because Twitter is all about following conversations and tweets from the source. If you re-tweet without saying who the tweet is from a lot of the time users will feel you’ve cheated the impact of the original tweet. It discredits your account and makes it seem like you put less effort into it.
Have personality, but don’t be personal – avoid getting too comfortable in your role. Have strict rules in place with how relaxed you can be on interacting with your followers.
Balance your followers and followings – try to keep these levels the same or have your followings higher than the number of followers you have. This promotes constant growth and makes sure you’re friendly with everyone in the industry you’re following for whichever account you are managing.
Final notes on Twitter
Twitter is all about getting shared and found, getting the most notice from your tweets and connecting with your followers and industry more closely. That level maintains a professional feel but again being able to become personal with your customers and industry is incredibly powerful for a company’s public relations.
Have all your activities reflect these points and connect with your audience and your industry on a level like no other!