How to get 1000 more Twitter followers: BNI Tip of the week

Journalists write awesome headlines – but behind that they have to deliver great facts.  We got asked by HARO to send in advice to

DSP - 4/28/08 - My Favorite Book This Week

DSP – 4/28/08 – My Favorite Book This Week (Photo credit: Schlomo Rabinowitz)

this journalist John Brandon

I have about 4,000 followers on Twitter now (jmbrandonbb) but want to test getting to 5,000. But not just for the raw numbers — I want to measure the stickiness. Followers who also click links and re-share, etc.

I LOVE this enquiry – it gives a real opportunity to show the advisors from the ‘gurus -with-no-practical-expertise’.  Here’s our response.

Twitter tips to grow followers

  • post a ratio of 8 retweets to 2 original tweets [Guy Kawasaki’s tip]
  • post your original tweets 3 times per day at different times to take advantage of timezones when different people are online
  • most people in business look to Twitter to get tips, hints and links to interesting articles.
  • stay in your niche and share relevant links that are meaninful for your audience

Target new followers by joining tweet chats

  • follow and RT people in the tweet chats – it’s an easy way to get new followers who understand Twitter and will RT your observations.  #B2BChat is a good one I go to #BlogChat is another one that has a huge membership
  • Go through your Linked In connections and follow the ones who have Twitter listed [sadly I think this is a manual job]

Keep a spreadsheet of your original tweets

  • note which ones get the most RTs or replies
  • analyse the type of message in these tweets and create more of the same to encourage greater engagement

Create content on aggregator websites

  • if you write an article for them they usually tweet it.  Their audience is larger than yours.  I write for AgencyPost.com and Business2Community for these reasons
And when you come to Facebook – we have some specific strategies that we’re testing for a client over the past 2 weeks.  And the results are good so far.  Here’s our first blog post... we’ll do another with more detail later.

Good news is John is now at 4439 followers today – so only 560 to go to his target.  Any other suggestions?

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