How to introduce your business by email

Estimated reading time: 2 min

Copy this email introduction for your business; make a template and add in key information about your business.

In my networking group, we’re working hard to make it really EASY for members to introduce each other to new prospects and new clients.

St. Augustine writing, revising, and re-writin...

St. Augustine writing, revising, and re-writing: Sandro Botticelli’s St. Augustine in His Cell (Photo credit: Wikipedia)

I was asked by the group to help coach them in the best way to write an introduction that others could use.  So here’s an introduction to my own firm and a commentary on what information to put down for yourself.

Now read the perfect email introduction.

What does my business do?

This is an email you can send about our services
Creative Agency Secrets is an expert in marketing and promoting businesses using traditional and online methods.  We work as the outsourced marketing team for busy businesses doing marketing that starts conversations and leads to sales.
 
I have seen their work for [name a client] and used them for my own business to write the copy on our website About Us page.  And I’ve also recommended them several times and had great feedback especially about their careful attention to detail.
 
I will leave you two to connect – I’ve spoken to you both about each other and shared your emails and phone numbers below.

The elements in an email introduction

Start: with your one-liner…. who are you and what do you do
Build: with an example of their work for someone you both know, preferably.  If you can’t say you have worked personally with them, a mutual acquaintance is a positive reinforcer.
Memorability: Add an anecdote that describes your experience – if you can make it funny, cute or WOW that’s best but not strictly necessary.

End: Include all the information they need to continue a dialogue without you….

We plan on creating a shared document for everyone so they can cut/paste the text into emails for business referrals for new business development.

The best introductions are when you’ve spoken personally to both parties.  NOTE not emailed, spoken….

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