Thanks to my good friend Dominic Campbell for sharing this from Doug Ray… see later update below
Update 09/02/12: Here’s the blog post behind the meme ThreeShipsMedia did it for an inside joke, Doug snapped an instagram picture of it, it went viral – they didn’t plan any of it…. sometimes good fortune favours the brave. Well done to the whole team.
A Comment Aside
Why ThreeShipsMedia doesn’t allow comments on their blog is beyond me. I’d see this wonderful viral incident as a perfect customer acquisition tool for their own business. Since they apparently specialise in customer acquisition, are they missing a trick on their own watch?