Take a look at your website.  Are the pages populated with unique and pertinent information and calls to action?  Were you writing with the sharpness of a journalist’s eye?  Have you embedded keywords and in-text links? Or do you find that you’re looking at, well, a lot of blank space…

We are working with a new client – APC technologies is the leading supplier for computing solutions in rugged environments, aka, they make computers that can withstand dirt, liquid, industrial hoses – when they say rugged, they mean it.  We began by tackling their website, asking the questions that we’ve just put forth to you, and we found that we were looking at a lot of blank space.  You want your website to be packed with useful information while retaining navigability.  The photo on the left is the original page before we dug our fingers into it, and the photo on the right is our re-written version, including additional links within the text, SEO tags and fewer products for distraction.  We will be editing every page of the website, because every page is important, and if it isn’t, delete it.  You can call it spring cleaning for your website and it can be done any time of year!

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