Places where brands can get their content inserted into news as paid-for sponsored content.

 Newspapers and online media sites

  • Yahoo – In Stream Adverts
  • Tumblr – In Stream ads on desktop (no mobile yet).  Here’s the sales deck they use.  Prices – there’s an entry fee of $200,000.  Tumblr also offers Promoted pages for brands like Universal Music
  • Gannett
  • Forbes – BrandVoice asset – starting prices $50-100,000 per month
  • AOL
  • The Atlantic [example of IBM’s sponsored content]
  • The Guardian [example of Puma’s sponsored content]

Content promotion & management services

  • Outbrain – also has a blog content recommendation widget
  • Taboola – content promotion and sharing monetization platform
  • Percolate – indexes a brand’s online content for the marketing team to manage using a dashboard & metrics
  • Sharethrough – video content creation and asset management
  • Virurl – self serve content promotion tool

Ad sales

  • RespondHQ – represents New Statesman, OK!, Film, Bike Radar,