There are some cunning things that can be done on web sites relating to information that is positioned 'above' or 'below' the page fold.
I got this page up when trying to unsubscribe from email notices
Subscription Management
We respect your rights and take unsolicited email very seriously. Your request will be completed within seven business days.
Please click the submit button if you do not wish to receive emails on this current audio conference promotion.
All well and good – but the button when clicked led to a page that said "Thank you. You will no longer receive future e-mail promotions for this conference."
Which I consider to be darn cheeky.
Paging down past a list of a dozen links to other promotional events, I found the button to unsubscribe from all their communications. Now this may be the difference between US and European companies, but in my view, this is inappropriate 'hard sell' that just doesn't work in today's connected world. PB Conferences was the firm.
If you find a company that behaves exceptionally well or poorly – you can rate them using Plebble. I've installed their toolbar on my web browser so that it automatically tells me if a site I'm visiting has been rated and the colours change to show positive and negative responses by customers. [aside - they call themselves 'a true e-mocracy', and I think that's true!]
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Posted in: 2 Marketing Communications, Conferences / Exhibitions, Direct Marketing, Gaffes, Prospecting.
