[declaration: this is a client - and they have a great product that many of you may find useful for biz dev on your own potential clients].
We are running a seminar to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'.
This drives improved ROI for brands (retention, lower costs, higher response rates – makes you look good for your clients).
And for agencies, can be a new income stream (selling data services, analysis, results-based fees). Three UK agencies already work with us – with some success – and we can give references.
The event is in London, UK on Tuesday 29 April. It is free to attend.
The Secrets of Closed Loop Marketing Event Details and registration page
Last time I checked there were 4 places remaining.
And, if you happen to mention my name when you register, I'll get loads of kudos!
thanksBiz Dev, Data, Marketing ideas.