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[declaration: this is a client - and they have a great product that many of you may find useful for biz dev on your own potential clients].

We are running a seminar to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'. 
This drives improved ROI for brands (retention, lower costs, higher response rates – makes you look good for your clients).
And for agencies, can be a new income stream (selling data services, analysis, results-based fees).  Three UK agencies already work with us – with some success – and we can give references.
 
The event is in London, UK on Tuesday 29 April.  It is free to attend.
The Secrets of Closed Loop Marketing Event Details and registration page

Last time I checked there were 4 places remaining.

And, if you happen to mention my name when you register, I'll get loads of kudos!

thanks 


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  1. Don Peppers (Reply) on Wednesday 23, 2008

    Rebecca:

    Wish I could be there! Good luck with your conference and I hope we can put a stop to “campaigning” and concentrate on “conversing” with our customers!

  2. Don Peppers (Reply) on Wednesday 23, 2008

    Rebecca:

    Wish I could be there! Good luck with your conference and I hope we can put a stop to “campaigning” and concentrate on “conversing” with our customers!

  3. rebecca (Reply) on Wednesday 23, 2008

    Don, thanks for your comment. I am very flattered that you read my blog!

    I think this conference will be very exciting. We are finding lots of interest from marketing communications agencies who are realising that customer data is key to the opportunity of a ‘conversation’ with a customer.

    Cheers
    Rebecca

  4. rebecca (Reply) on Wednesday 23, 2008

    Don, thanks for your comment. I am very flattered that you read my blog!

    I think this conference will be very exciting. We are finding lots of interest from marketing communications agencies who are realising that customer data is key to the opportunity of a ‘conversation’ with a customer.

    Cheers
    Rebecca



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